Exam 3: Understanding the Global Marketplace: Marketing Without Borders

China would be classified as in the __________ stage of development.

Certain categories of products seem to align with certain countries.Mostly likely, consumers would indicate a preference for Mexican tequila, Jamaican rum, American bourbon, or French champagne.What is this type of preference called?

How does an understanding of culture and societal trends help a company in understanding both B2C and B2B markets?

_____________ represent the exporting firm in foreign markets.They are the face of the company through servicing customers, selling products, and taking payment.They often take title to goods and resell them.

The organizational structure used by most companies is ______________.

Germany has a very relaxed culture.If you make a business appointment at 10:00, your German counterpart will not mind if you do not show up until 11:00.

Which U.S.company gets the highest percentage of sales from outside the country?

A marketing manager must evaluate global market opportunities that will allow the firm to utilize its strengths and minimize its weaknesses.A firm must be particularly strong in ___________ to succeed in expanding to global markets.

A technology or high-end industrial product company is most like to use ______ in foreign markets.

The world's largest international company in 2008 was Exxon Mobile.

Estēe Lauder found that it had to reduce product size to make its offering affordable for women when it entered the Czech market.This is an example of product invention.

David and Malene work in Amsterdam are tasked with recommending whether or not the company should enter the American market.What selection criteria should they use?

Exporting is the most common market entry method and accounts for 10% of all global economic activity.

Romania would be classified as in the __________ stage of development.

Tyrone wants to get his girlfriend an impressive gift of chocolates for Valentine's Day.He chooses candy that was made in Belgium.This is an example of effective ____________.

U.S.companies that earn more than 50% of their revenue from international markets include all but ______________.

Michelle has been assigned to write a marketing research report on Japan for her boss.What are the four major types of information she needs.Give examples of each.

Describe the advantages of strategic alliances.How have they profited the airline industry?

What are the advantages of using global brands?

Countries create regional market zones for mutual economic benefit through reduced trade barriers and lower tariffs.