Question 1

What are the two market zones in the Americas? Which countries are the major members?

Accepted Answer

NAFTA: U.S., Canada,

Question 2

Charging a price that is lower than actual costs or less than the company charges in its home market is called _____________.

Accepted Answer

A)  Gray marketing 
B)  Price fixing 
C)  Dumping 
D)  Compensation trading 
E)  Offset pricing 
A)  Gray marketing 
B)  Price fixing 
C)  Dumping 
D)  Compensation trading 
E)  Offset pricing

Question 3

All but the most accomplished global marketers rely on local distribution networks in foreign markets.It is very expensive to build the company's own distribution network.This issue would be identified in the channel strategy of ___________.

Accepted Answer

A)  Cost 
B)  Coverage 
C)  Character 
D)  Continuity 
E)  Control 
A)  Cost 
B)  Coverage 
C)  Character 
D)  Continuity 
E)  Control

Question 4

A company entering the European market for the first time should understand the strengths and weaknesses of the European Union.Briefly describe them.

Accepted Answer

It was founded 50 years ago.It includes

Question 5

Ask your friends which country produces the best perfume and the most likely answer will be "France".This shows the issue international consumer marketers face of _________.

Accepted Answer

A)  Brand strategy 
B)  Country of origin 
C)  Quality 
D)  Fitting the product to the culture 
E)  Manufacturing 
A)  Brand strategy 
B)  Country of origin 
C)  Quality 
D)  Fitting the product to the culture 
E)  Manufacturing

Question 6

Andrea is researching economic data on Libya.Her company wants to enter the market and sell to both businesses and consumers.What kind of data and trends should she look for?

Accepted Answer

An accurate understanding of the current

Question 7

When distributors do not have authorization from manufacturers but divert products from low price markets and sell them in high price markets, they are practicing ____________.

Accepted Answer

A)  Gray marketing 
B)  Price fixing 
C)  Dumping 
D)  Compensation trading 
E)  Offset pricing 
A)  Gray marketing 
B)  Price fixing 
C)  Dumping 
D)  Compensation trading 
E)  Offset pricing

Question 8

Toyota sells and manufactures automobiles worldwide with operational bases in 27 countries and regions.Toyota is engaged in ____________.

Accepted Answer

A)  Global marketing 
B)  No direct foreign marketing 
C)  Global partnerships 
D)  Foreign marketing 
E)  International marketing 
A)  Global marketing 
B)  No direct foreign marketing 
C)  Global partnerships 
D)  Foreign marketing 
E)  International marketing

Question 9

Aligning the firm's philosophy with that of a potential channel partner would be identified in the channel strategy of ___________.

Accepted Answer

A)  Cost 
B)  Coverage 
C)  Character 
D)  Continuity 
E)  Control 
A)  Cost 
B)  Coverage 
C)  Character 
D)  Continuity 
E)  Control

Question 10

Tim, an international marketing manager, is shocked that his company's agent in Burma has suggested that Tim's company buy his daughter a baby grand piano.Tim has read in the ________ section of a global marketing research report that while illegal in the U.S.bribes are expected in other countries.

Accepted Answer

A)  Economic 
B)  Cultural, societal 
C)  Business environment 
D)  Political, legal 
E)  History and geography 
A)  Economic 
B)  Cultural, societal 
C)  Business environment 
D)  Political, legal 
E)  History and geography

Question 11

_______ of the world's economic growth in the next 20 years in predicted to come from emerging economies.

Accepted Answer

A)  10% 
B)  35% 
C)  52% 
D)  75% 
E)  90% 
A)  10% 
B)  35% 
C)  52% 
D)  75% 
E)  90%

What are the two market zones in the Americas? Which countries are the major members?

Charging a price that is lower than actual costs or less than the company charges in its home market is called _____________.

All but the most accomplished global marketers rely on local distribution networks in foreign markets.It is very expensive to build the company's own distribution network.This issue would be identified in the channel strategy of ___________.

A company entering the European market for the first time should understand the strengths and weaknesses of the European Union.Briefly describe them.

Ask your friends which country produces the best perfume and the most likely answer will be "France".This shows the issue international consumer marketers face of _________.

Andrea is researching economic data on Libya.Her company wants to enter the market and sell to both businesses and consumers.What kind of data and trends should she look for?

When distributors do not have authorization from manufacturers but divert products from low price markets and sell them in high price markets, they are practicing ____________.

Toyota sells and manufactures automobiles worldwide with operational bases in 27 countries and regions.Toyota is engaged in ____________.

Aligning the firm's philosophy with that of a potential channel partner would be identified in the channel strategy of ___________.

Tim, an international marketing manager, is shocked that his company's agent in Burma has suggested that Tim's company buy his daughter a baby grand piano.Tim has read in the ________ section of a global marketing research report that while illegal in the U.S.bribes are expected in other countries.

_______ of the world's economic growth in the next 20 years in predicted to come from emerging economies.

Marketing in Todays Business Milieu

Elements of Marketing Strategy and Planning

Perspectives on Customer Relationship Management

Managing Marketing Information

Understanding Competitors: Analysis to Action

Understanding Customers: Business to Consumer Markets

Understanding Customers: Business to Business Markets

Segmentation, Target Marketing, and Positioning

The Product Experience: Product Strategy

The Product Experience: Building the Brand

The Product Experience: New Product Development

Service As the Core Offering

Managing Pricing Decisions

Managing Marketing Channels and the Supply Chain

Point of Customer Interface: Bricks and Clicks

Integrated Marketing Communication: Advertising, Sales Promotion, and Public Relations

Integrated Marketing Communication: Selling, Direct, and Interactive Marketing

The Marketing Dashboard: Metrics for Measuring Marketing Performance

Filters

Exam 3: Understanding the Global Marketplace: Marketing Without Borders

What are the two market zones in the Americas? Which countries are the major members?

Charging a price that is lower than actual costs or less than the company charges in its home market is called _____________.

All but the most accomplished global marketers rely on local distribution networks in foreign markets.It is very expensive to build the company's own distribution network.This issue would be identified in the channel strategy of ___________.

A company entering the European market for the first time should understand the strengths and weaknesses of the European Union.Briefly describe them.

Ask your friends which country produces the best perfume and the most likely answer will be "France".This shows the issue international consumer marketers face of _________.

Andrea is researching economic data on Libya.Her company wants to enter the market and sell to both businesses and consumers.What kind of data and trends should she look for?

When distributors do not have authorization from manufacturers but divert products from low price markets and sell them in high price markets, they are practicing ____________.

Toyota sells and manufactures automobiles worldwide with operational bases in 27 countries and regions.Toyota is engaged in ____________.

Aligning the firm's philosophy with that of a potential channel partner would be identified in the channel strategy of ___________.

Tim, an international marketing manager, is shocked that his company's agent in Burma has suggested that Tim's company buy his daughter a baby grand piano.Tim has read in the ________ section of a global marketing research report that while illegal in the U.S.bribes are expected in other countries.

_______ of the world's economic growth in the next 20 years in predicted to come from emerging economies.

Marketing in Todays Business Milieu

Elements of Marketing Strategy and Planning

Perspectives on Customer Relationship Management

Managing Marketing Information

Understanding Competitors: Analysis to Action

Understanding Customers: Business to Consumer Markets

Understanding Customers: Business to Business Markets

Segmentation, Target Marketing, and Positioning

The Product Experience: Product Strategy

The Product Experience: Building the Brand

The Product Experience: New Product Development

Service As the Core Offering

Managing Pricing Decisions

Managing Marketing Channels and the Supply Chain

Point of Customer Interface: Bricks and Clicks

Integrated Marketing Communication: Advertising, Sales Promotion, and Public Relations

Integrated Marketing Communication: Selling, Direct, and Interactive Marketing

The Marketing Dashboard: Metrics for Measuring Marketing Performance

Filters