Exam 3: Understanding the Global Marketplace: Marketing Without Borders

_____________ spends more money on advertising than any other company in the world.

Herbie recently read that Crane Airways of Japan, Kestral Airlines of Germany, Heron Air of Australia, and Egret Airways of India are allowing code sharing, allowing passengers to fly on any of the airlines, sharing frequent flyer miles and giving each other logistical support.Herbie had just learned in his Global Marketing class that this arrangement is known as a _________.

An understanding of marketing beyond home markets develops over time as a company gets more international business experience.This process is referred to as the ___________.

Sudan should be classified as in the __________ stage of development.

Discuss the global experience learning curve.What are the four stages that a company may move through in going global?

Nestlé embraces a local branding strategy globally while other companies like Coca-Cola and Kellogg use a global branding strategy.

Bistrone corn canned soup was made expressly for the Japanese market by Coca-Cola Japan.This is an example of ___________________.

Briefly describe Rostow's five stages of economic development.

Give an example of a company that did not fit its product to the target country's culture.

Many countries base their court systems on those of former rulers or colonizers.For example, The British government ruled Singapore for many years so the court system there is based on English law.This would be identified in the _______ section of a global research report.

Jonathan must travel to Japan to meet with a prospective supplier for his company.He wants to learn proper protocol for meeting his Japanese contact, presenting his business card and figuring out if he should call him by first name.The area of global market research where Jonathan would find this information is in the ____________ trends.

The ___________ industry best illustrates the power of strategic alliances.

In Asia, the relationship between the salesperson and the customer is more personal than it typically is in the United States.This element of marketing communications is _______.

Over 80% of Coca-Cola's revenue comes from outside the U.S.

NAFTA is the most successful regional trade zone.

Pepsi and Coca-Cola both sponsor traveling carnivals in rural Latin America to encourage product trial.This element of marketing communications is _______.

Coca-Cola changes the taste of its soft drinks to meet local market preferences.These are examples of ___________.

What are the four basic approaches to advertising?

Jamie is preparing a report for Charlotte, her boss at Kharma Corp., a firm that sells yoga mats and videos, meditation CDs, and related items.Charlotte wants to enter the global market by creating websites in foreign languages.What advice should Jamie give about how Kharma might sell and distribute initially?

When Ford Motor Co.introduced the Nova model in Mexico, it faced certain ridicule because "No va" in Spanish means "It doesn't go." Oops! This illustrates a problem with __________________.