Exam 3: Understanding the Global Marketplace: Marketing Without Borders

Andrew wants to fire a manager in the Dijon, France office of his company.He recently found out that French law makes it difficult to terminate employees.This would be identified in the _______ section of a global research report.

How has the Internet made it easy for catalog companies to enter international markets?

The world's largest company in 2008 was _____________.

What are the three basic pricing strategies? Describe briefly.

Coca-Cola advertisements in Brazil may feature famous Brazilian soccer players and use the theme "Always Coca-Cola".Ads in Japan may use Japanese rock stars and the theme "Always Coca-Cola".This approach to advertising strategy is _____.

What are the four areas of marketing communication? Briefly describe them.

A company can do business with an international company and still not engage in direct foreign marketing.

The use of local distribution networks is identified in the channel strategy of ___________.

The Euro has been a strong currency compared to the U.S.dollar.A firm considering direct foreign investment would report these finding under the heading of _____.

Define and describe the three basic product options firms have for entering a market outside its home market.In other words, should the product be changed or not?

A country whose economy transitions from agricultural to industrial and has skilled industries such as banking or technology-based industries is in the _______ stage of development.

Yum-O Premium Ice Cream has noticed high demand for its product category in Japan and wants to expand to that market.Why would licensing be a good market entry strategy?

ABC Inc.received an e-mail asking from a company in Jamaica asking to buy some of its products.ABC has shipped outside of the U.S.only three times in the past.ABC is engaged in ____________.

Cost is one of the major disadvantages in running a promotion campaign that includes sampling.Many countries restrict the use of couponing.A firm considering direct foreign investment would report these findings under the heading of _____.

The task of handling crises and giving the company's perspective to news organizations belongs in the ___________ element of marketing communications.

The organizational structure that best lends itself to close connections to local governments is __________.

A country that is primarily dependent on agriculture and has high illiteracy rates is in the _______ stage of development.

PDQ Corp.is concerned that the Euro is stronger than the U.S.dollar.This would be identified in the _______ section of a global research report.

Outdated cell phones used in Europe or Asian have been introduced into the Latin American markets.This is an example of ____________.

Describe the Six Cs of channel strategy.