Exam 16: Point of Customer Interface: Bricks and Clicks

The primary advantage of ____________________ is the ability to show and demonstrate the product.

As a result of customers wanting access to the company (information, customer service)immediately, whatever their location, customer service has revolutionized service delivery by __________________.

Margot works for a retailer that carries a wide _________________ of options from a product category.

Connie is a new salesgirl at an upscale shoe store in the mall.Her manager, Jacqueline has been telling her that the company focuses on the in-store experience, and has been explaining to Connie her role in the in-store experience.Jacqueline says there are three experiences of which Connie needs to be aware.What are those three experiences?

It is not common for multiple retailers to target the same group.

____________ is/are the approach used by stores that maintains a price point somewhere between high and deeply discounted sales prices.

The Country Store, a small general retailer, is trying to determine the best mix of national and private-label brands it should carry.What are the differences between the two brands?

Within a particular product category, the variety and assortment of products carried by retailers tends to be very similar.

Tallulah has started making sandwiches and selling them on-campus to other students.Her sandwich business has gotten so popular she is finding it hard to sell the sandwiches and get to her classes.Tallulah would like some way to sell her sandwiches without having to hire a salesperson.What popular form of retailing would help Tallulah?

Melanie received her AirMiles card from Fly By Night Airlines about two months ago when she flew to Los Angeles.Since then she has been receiving e-mails offering her special prices on package deals to Los Angeles.What does this exemplify?

Characteristics of retailers include ________________.

The retailers' ______________ helps manufacturers because it stores the product close to consumers and makes it easier for them to purchase.

________________ offers even the smallest entrepreneur the opportunity to open a shop on the Internet.

Consumers around the world want to purchase when they are ready and expect the product to be available on demand.

Companies create call centers around the world to handle regional customer traffic over the course of a 24-hour business cycle.

Cleo runs a tennis shop at a high-end resort.She sells an assortment of tennis rackets and accessories.She has been considering expanding into catalogue sales.What are some things that Cleo should be aware of?

Harry is going to purchase flowers for his mother for Mother's Day.When he arrives at the florist shop he has to choose between roses, tulips, and sunflowers.The flowers represent ________________.

Timothy thinks that electronic retailing is overrated and a fad.He keeps telling you that people will lose interest and go back to the stores.Tell Timothy what the advantages of electronic retailing are.

Kristal just got back from a friend's house where she thought she was showing up for a meeting to set up a book club with all of her friends.When Kristal arrived at her friend's house she was very disappointed to find that there was a table with lots of jewelry items displayed.Kristal's friend had become a salesperson for Jubilant Jewelry and was making a sales pitch to all of her friends.What form of retail does Kristal's friend work in?

The single most critical decision in store retailing is the ________________ of the store.