Exam 16: Point of Customer Interface: Bricks and Clicks

What are market makers, and how to they contribute to the growing success of B2B selling online? Sites that serve as market makers, (such as HYPERLINK "http://www.lendingtree.com/" for mortgage and other loans)bring buyers and sellers together.

_____________ is not a popular call center location.

_______________ is identified by services that make shopping more enjoyable, such as fitting rooms, knowledgeable and helpful sales staff, convenient store hours, store displays.

Some retailers define their assortment of products very broadly and offer a ___________ of products to consumers.

______________ reinforce the benefits of purchasing at the retailer and reward consumers for being loyal.

_____________ sells merchandise or services that are stored in a machine then dispensed to the consumer when the payment has been made.

_________________ are important service(s)consumers expect but they require a significant investment by the retailer.

_______________ has/have become extremely popular as two-income households often lack the time for an in-store retail experience and appreciate the convenience of shopping when they choose from home.

Retailers identify ______________ using a variety of characteristics such as geographic location, demographics, lifestyle, product benefits, or buying situation.

A unique challenge for a ______________ is that profit margins are low relative to other retailing concepts with net margins averaging 1 percent of sales.

Tyler's marketing class just visited a warehouse for one of the nation's top electronic companies.While in the warehouse Tyler was amazed at the number of televisions he could count.The warehouse manager explained that the television company produces hundreds of TVs a day, and then ships them to the various retailers, so that the retailers can make them available to the customers.Why is it important for the retailer to be a part of this system?

_____________, in whatever form, is the point of contact in the supply chain with the consumer of the product.

Test-driving a car, trying on a sweater or dress, and watching a TV in the showroom are all examples of the single greatest benefit of store retailing, the ability to see, touch, and test the product.

____________ is the communication and sale of products or services to consumers over the Internet.

Isabella owns an ice cream store.She sells Creamy Cones to her customers.In order to receive profit she charges the customers a percentage mark-up, and sometimes will do marketing in addition to the marketing that Creamy Cones already does.Isabella is the retailer and Creamy Cones is the _________________.

What are the differences between non-store retailers and other retailers?

Gale is going to be opening a retail store in Portland.She is trying to determine what kind of product assortments to carry.What would you tell Gale?

With ________________ an order is placed and fulfilled by the salesperson, who usually delivers the product directly to the consumer.

Holly has just graduated and would like to open a retail store.She is currently trying to determine whether or not she should open an actual retail store or do something with non-store retailing.Explain to Holly the advantages of non-store retailing.

Beautiful Babies is a company that utilizes ______________ to sell their products.Salespeople go to their friend's and coworker's homes to demonstrate and sell the Beautiful Babies products.