Exam 16: Point of Customer Interface: Bricks and Clicks

A ___________________ allows consumers to purchase from their homes or some other convenient location and includes catalogs, direct selling, television home shopping, vending machines, and electronic retailing.

Chrissy is a marketing manager for a large clothing retail store.Recently she was switched from one of its discount stores to one of its high-end stores.Since Chrissy is going to be working in a new retail market, she wants to understand the characteristics of retailers in this market.Why would she want to know that? What criteria would she use to determine the characteristics of retailers?

_____________ is the number of different product items within a product category and is referred to as the depth of merchandise.

Creamy Cones manufactures prepackaged ice cream cones.It creates the cones, makes the cones, distributes the cones and markets the cones.Creamy Cones is a _________________.

Stores use ______________ to create a comfortable environment for the customer.

Many retailers using EDLP also offer a _________________ that guarantees consumers the lowest price for any given product by matching the sales price of competitors.

A general rule in retailing is that broader, deeper product assortments and expanded service options require a higher price to cover increased costs.

Choosing the right ______________ to align the retailer's corporate objectives with the target market's needs is a critical element in the retail strategy.

Customers demand that some form of customer service be available 24 hours a day, 7 days a week, and 365 days a year.It would be difficult for all companies to staff a call center constantly.What is a great way for companies to provide round the clock customer service?

______________________ are products created, manufactured, and marketed by a company and sold to retailers around the country and the world.

Barry's company has just acquired a food retailer through a merger.Barry has been put in charge of managing the food retailer.While Barry has always worked in retail, he has never worked for a food retailer; what are some of the things that make food retailers unique?

Sites such as HYPERLINK "http://www.lendingtree.com/" Lendingtree.com are considered _______________ and are dedicated B2B sites that facilitate the exchange of products and services.

In the consumer's mind, ______________ is/are created through the use of a variety of tools that build a retail brand image.

The primary advantage of the television home shopping retail format is the ability to show and demonstrate the product.

Variety is the number of product categories offered by a retailer and is referred to as ______________________.

Companies seek better and more frequent interaction with their customers.At the same time, customers are more attached to their products.The result has been a concerted effort by both companies and their customers to redefine the ________________.

Montgomery shops at Mango Nation, a high-end clothing store.This week she received two discount cards in the mail, one for shoes and the other for clothing.The cards indicate that Montgomery participates in _____________________.

Debbie understands that customers often want to buy a product immediately, especially in her case where customers are usually vacationers.Due to this, Debbie keeps a huge inventory of her beach themed items at her beachfront shop.Why is this not the best idea for Debbie?

Advantages of non-store retailing include _____________.

___________________ occur(s)in many ways-retail store, direct-mail piece, e-mail, company Web site, and even advertising.