Exam 16: Point of Customer Interface: Bricks and Clicks

General merchandise retailers have become _____________ and conventional supermarkets carry more general merchandise.

The Nature of the Bark is a retailer that creates organic pet foods.They are located in San Francisco, but have recently figured out how to make their recipes ready for shipping.The Nature of the Bark would like to sell and ship their pet foods all over the country, and is considering electronic retailing, what are the disadvantages you could tell them about?

Enrique works for an electronics store that frequently uses sales and promotions to set prices.Which pricing strategy does Enrique's company use? If they were to change their strategy which other main strategy would they use?

What are companies doing to enable them to have customer service available by phone 24 hours a day?

Generally, _______________ offer a lower price point product relative to the national brand.

With ______________ in some cases, there is two-way interaction (retail store visit, Web site bulletin board)while in other cases the interaction is one-way as in advertising or direct mail.

Conventional supermarkets are responding to new competitors with ________________.

______________ have had to develop sophisticated supply chains that keep products moving into the store while carefully balancing inventory levels to reduce spoilage.

Kids' Corner sells clothing designed for children.All of the tops can be matched with any of the bottoms, so parents no longer have to worry about what their child is wearing.Kids Corner has just defined the product assortment for next year, and now it needs to move to the next step in developing a product mix assortment.What does Kids' Corner need to do?

What is the difference between variety and assortment?

Two income couples are time pressed and often prefer convenience in shopping._________________ use alternative methods to reach these customers.

Mackenzie has been researching business to consumer electronic retailing.She has been trying to determine if electronic retailing really reduces barriers to entry, or if the bigger retailers still dominate the industry.She has finished her research, what did she find out?

Julie has been a stay-at-home mom for the past 15 years.Prior to becoming a mom, Julie was a District Manager at a successful retail company in Atlanta.Julie has just joined your company and is excited to be working again, but you realize her ideas are a bit dated.When she starts talking about the customer interface, you know you need to fill her in on some changes.How has the customer interface changed?

Retailers use ______________ to create an assortment of products that fit the consumer's needs.

Some disadvantages associated with electronic retailing include ___________________.

_____________ is any business activity that creates value in the delivery of goods and services to consumers for their personal, nonbusiness consumption and is an essential component of the supply chain.

Betty loves shopping at Rita's Round-Up because she knows she will always find the lowest price.Rita's Round-Up uses a _________________ strategy.

One of the oldest forms of retailing, catalog retailing has started to lose in popularity as two-income households often do not like shopping from home.

Lydia is a marketing manager for a grocery store in Boston.She has started to realize that the availability of low-cost alternatives to supermarkets are affecting her sales.What should Lydia focus on?

____________ is the fastest-growing customer interface methodology and has fundamentally changed the way companies and customers interact.