Exam 16: Point of Customer Interface: Bricks and Clicks

From information search to purchase, the Internet gives consumers greater access to more choices and different product options.

___________________ is an advantage that is most likely to be associated with store retailing.

______________ is/are an assortment of items considered substitutes for each other.

A customer's in-store experience occurs _________________.

________________ are sites where customers come and share stories about their vendor experiences.

In evaluating a Web site, one of the key measures is its "stickiness," which refers to the length of time visitors remain at the site.

These days more and more companies are using the internet to conduct business.In regards to retail, there are two key ideas, e-commerce and electronic retailing.How do these two differ?

Advantages of electronic retailing include ___________________.

Also known as store or house brands __________________ are products managed and marketed by retailers.

Kayla enjoys shopping at Break for her school clothes because if one of her friends bought the same outfit as she did, Break has a really easy return policy so Kayla can get something else.Kayla is responding to the __________________.

____________ is an advantage of store retailing.

Customers are longer satisfied interacting with a company or product based primarily on visiting a retail store.

The ________________ defines value in terms of price and delivered benefits to the customer.

The growth of low-cost alternatives to conventional supermarkets has created a dramatic shift in the food retail market space.

While popular with consumers, vending machines are not particularly profitable.

Marketing managers know that creating an effective retail strategy begins with knowledge of ________________.

________________ are sites that enable customers to evaluate vendors and then make better product decisions.

_____________ would be most likely to advertise in Cosmopolitan Magazine.

_______________ refers to any action using electronic media to communicate with customers; facilitate the inventory, exchange, and distribution of goods and services; or make payment.