Question 1

Adding a certain percentage to a product's wholesale cost to arrive at the retail price is known as which of the following type of pricing?

Accepted Answer

A)  markdown 
B)  effective cost 
C)  cost-effective 
D)  markup 
A)  markdown 
B)  effective cost 
C)  cost-effective 
D)  markup

Question 2

Profit maximization means is BEST described by which of the following?

Accepted Answer

A)  obtaining the largest profit possible 
B)  having your supplier carry your inventory 
C)  building the lowest cost product possible 
D)  selling your product at the highest price possible 
A)  obtaining the largest profit possible 
B)  having your supplier carry your inventory 
C)  building the lowest cost product possible 
D)  selling your product at the highest price possible

Question 3

What six criteria do distribution managers use to choose a mode of transportation for shipping products?

Accepted Answer

relative cost,transi

Question 4

The person who makes the delivery to a store and stocks the store's shelves with milk and bread is engaged in which of the following activities?

Accepted Answer

A)  branding 
B)  stocking 
C)  detailing 
D)  shelving 
A)  branding 
B)  stocking 
C)  detailing 
D)  shelving

Question 5

A retailer separates children's clothing purchased from Ralph Lauren into various sizes and types of clothing,such as shirts,shorts,and sun dresses.This process is known as which of the following?

Accepted Answer

A)  sorting out 
B)  allocating 
C)  accumulating 
D)  adaptive packaging 
A)  sorting out 
B)  allocating 
C)  accumulating 
D)  adaptive packaging

Question 6

Public relations is the term used for any communication or activity designed to win goodwill or prestige for a company or person.

Accepted Answer

A) True 
 B)False

Question 7

When a manufacturer selects one or two dealers per area to market its products,it is using ____________________ distribution.

Accepted Answer

The answer of When a manufacturer selects one or two...

Question 8

List the elements of the promotional mix.

Accepted Answer

advertising,personal

Question 9

Selling Rolex watches for $6,000 to $10,000 when a perfectly satisfactory watch can be purchased for 5 percent of that amount is an example of which of the following?

Accepted Answer

A)  snob pricing strategy 
B)  over-value pricing strategy 
C)  prestige pricing strategy 
D)  price lining strategy 
A)  snob pricing strategy 
B)  over-value pricing strategy 
C)  prestige pricing strategy 
D)  price lining strategy

Question 10

Which of the following business products would be considered an accessory in an insurance claims office?

Accepted Answer

A)  a computer 
B)  computer paper 
C)  a printer cartridge 
D)  a photocopier cartridge 
A)  a computer 
B)  computer paper 
C)  a printer cartridge 
D)  a photocopier cartridge

Question 11

Products such as cotton,wheat,iron ore,and soybeans,that have undergone little or no processing and become inputs for another product are____________________.

Accepted Answer

The answer of Products such as cotton,wheat,iron ore,and soybeans,that have...

Question 12

Which of the following are the three intensities of market coverage?

Accepted Answer

A)  partial,varietal,and interactive 
B)  contractual,hierarchical,and administrative 
C)  internal,external,and interactive 
D)  selective,exclusive,and intensive 
A)  partial,varietal,and interactive 
B)  contractual,hierarchical,and administrative 
C)  internal,external,and interactive 
D)  selective,exclusive,and intensive

Question 13

List the four major categories of consumer products.

Accepted Answer

unsought,c

Question 14

Price is BEST described by which of the following?

Accepted Answer

A)  It always expressed in Canada in dollars and cents. 
B)  It is also called revenue. 
C)  It based on the actual perception you will receive from your product. 
D)  It based on the expected value you will receive from your purchase. 
A)  It always expressed in Canada in dollars and cents. 
B)  It is also called revenue. 
C)  It based on the actual perception you will receive from your product. 
D)  It based on the expected value you will receive from your purchase.

Question 15

What is another name for psychological pricing?

Accepted Answer

The answer of What is another name for psychological pricing?...

Question 16

One of the new trends in pricing is ____________________ ,mathematical software that helps companies adjust prices to maximize revenues.

Accepted Answer

yield mana

Question 17

____________________ is the careful coordination of all promotional activities to produce a consistent,unified message that is customer focused.

Accepted Answer

Integrated

Question 18

Offering a convenience store retailer a free case of potato chips for every five the store sells is considered which of the following strategies?

Accepted Answer

A)  rebate 
B)  point-of-purchase 
C)  pull 
D)  push 
A)  rebate 
B)  point-of-purchase 
C)  pull 
D)  push

Question 19

A ____________________ channel is a series of marketing entities through which goods and services pass on their way from producer to end users.

Accepted Answer

The answer of A ____________________ channel is a series of...

Question 20

The owner of Mercury Appraisal Company held a ribbon-cutting event when he opened his new business.He invited city dignitaries,representatives from news media,and anyone who might have need of his.The goal of his promotion was most likely which of the following?

Accepted Answer

A)  to show how his services were improved 
B)  to create awareness 
C)  to keep loyal customers 
D)  to retain customers 
A)  to show how his services were improved 
B)  to create awareness 
C)  to keep loyal customers 
D)  to retain customers

Adding a certain percentage to a product's wholesale cost to arrive at the retail price is known as which of the following type of pricing?

Profit maximization means is BEST described by which of the following?

What six criteria do distribution managers use to choose a mode of transportation for shipping products?

The person who makes the delivery to a store and stocks the store's shelves with milk and bread is engaged in which of the following activities?

A retailer separates children's clothing purchased from Ralph Lauren into various sizes and types of clothing,such as shirts,shorts,and sun dresses.This process is known as which of the following?

Public relations is the term used for any communication or activity designed to win goodwill or prestige for a company or person.

When a manufacturer selects one or two dealers per area to market its products,it is using ____________________ distribution.

List the elements of the promotional mix.

Selling Rolex watches for $6,000 to $10,000 when a perfectly satisfactory watch can be purchased for 5 percent of that amount is an example of which of the following?

Which of the following business products would be considered an accessory in an insurance claims office?

Products such as cotton,wheat,iron ore,and soybeans,that have undergone little or no processing and become inputs for another product are____________________.

Which of the following are the three intensities of market coverage?

List the four major categories of consumer products.

Price is BEST described by which of the following?

What is another name for psychological pricing?

One of the new trends in pricing is ____________________ ,mathematical software that helps companies adjust prices to maximize revenues.

____________________ is the careful coordination of all promotional activities to produce a consistent,unified message that is customer focused.

Offering a convenience store retailer a free case of potato chips for every five the store sells is considered which of the following strategies?

A ____________________ channel is a series of marketing entities through which goods and services pass on their way from producer to end users.

The owner of Mercury Appraisal Company held a ribbon-cutting event when he opened his new business.He invited city dignitaries,representatives from news media,and anyone who might have need of his.The goal of his promotion was most likely which of the following?

understanding Evolving Economic Systems and Competition

the Global Marketplace and Governments’ Roles

Social Trends, social Responsibility, and Making Ethical Decisions in Business

Using Technology to Manage Information and for Business Success

Forms of Business Ownership

Entrepreneurship and Small Business

Management and Leadership in Today’s Organizations

Designing Organizational Structures

Motivating Employees

Managing Human Resources and Labour Relations

Achieving World-class Operations Management

Understanding the Customer

Using Financial Information and Accounting

Understanding Money, financial Institutions, and the Securities Markets

Managing the Firm’s Finances

Filters

Exam 13: Creating Marketing Strategies

Adding a certain percentage to a product's wholesale cost to arrive at the retail price is known as which of the following type of pricing?

Profit maximization means is BEST described by which of the following?

What six criteria do distribution managers use to choose a mode of transportation for shipping products?

The person who makes the delivery to a store and stocks the store's shelves with milk and bread is engaged in which of the following activities?

A retailer separates children's clothing purchased from Ralph Lauren into various sizes and types of clothing,such as shirts,shorts,and sun dresses.This process is known as which of the following?

Public relations is the term used for any communication or activity designed to win goodwill or prestige for a company or person.

When a manufacturer selects one or two dealers per area to market its products,it is using ____________________ distribution.

List the elements of the promotional mix.

Selling Rolex watches for $6,000 to $10,000 when a perfectly satisfactory watch can be purchased for 5 percent of that amount is an example of which of the following?

Which of the following business products would be considered an accessory in an insurance claims office?

Products such as cotton,wheat,iron ore,and soybeans,that have undergone little or no processing and become inputs for another product are____________________.

Which of the following are the three intensities of market coverage?

List the four major categories of consumer products.

Price is BEST described by which of the following?

What is another name for psychological pricing?

One of the new trends in pricing is ____________________ ,mathematical software that helps companies adjust prices to maximize revenues.

____________________ is the careful coordination of all promotional activities to produce a consistent,unified message that is customer focused.

Offering a convenience store retailer a free case of potato chips for every five the store sells is considered which of the following strategies?

A ____________________ channel is a series of marketing entities through which goods and services pass on their way from producer to end users.

The owner of Mercury Appraisal Company held a ribbon-cutting event when he opened his new business.He invited city dignitaries,representatives from news media,and anyone who might have need of his.The goal of his promotion was most likely which of the following?

understanding Evolving Economic Systems and Competition

the Global Marketplace and Governments’ Roles

Social Trends, social Responsibility, and Making Ethical Decisions in Business

Using Technology to Manage Information and for Business Success

Forms of Business Ownership

Entrepreneurship and Small Business

Management and Leadership in Today’s Organizations

Designing Organizational Structures

Motivating Employees

Managing Human Resources and Labour Relations

Achieving World-class Operations Management

Understanding the Customer

Using Financial Information and Accounting

Understanding Money, financial Institutions, and the Securities Markets

Managing the Firm’s Finances

Filters