Exam 13: Creating Marketing Strategies

Setting a price just below the next whole number to influence consumers' perceptions of a product is called ____________________ pricing.

A distribution channel is a series of marketing entities through which goods and services pass on their way from producers to end users.

Normally the most accessible way to ship merchandise is by truck because trucks can operate around the clock.

Distribution channels should be established in the introduction stage of the product life cycle.

What is the goal of supply chain management?

A unique feature of a product that the target market perceives as important and better than the competition is called a differential advantage.

The two types of business products are expense and operating items.

Which of the following is the act of informing,persuading,and reminding the target market about a product?

Which of the following is an expense item for an independent bookstore?

Staff Resources makes industrial uniforms for people in the medical and dental professions.Staff Resources has total fixed costs of $200,000.The fixed-cost contribution for each uniform is $10.How many uniforms does Staff Resources need to sell before it breaks even?

What are airlines trying to achieve when they use frequent flyer programs,which give customers points that can be redeemed for free travel,rental cars,and other merchandise?

The ____________________ point is the point at which total costs are equal to total revenues and at which profit is zero.

Distribution managers generally choose a mode of transportation on the basis of several criteria.Which of the following is one of the criteria used?

What is a relatively inexpensive item that requires very little shopping effort called?

Car dealers that sell Bentley automobiles are few and far between.Even in very large metropolitan areas,there is only a small probability that there will be more than one car dealer authorized to sell Bentleys.The manufacturer of Bentley cars uses which of the following type of distribution?

Which of the following is the dividing of large shipments of similar merchandise into smaller,more usable quantities that can be sold to consumers and end users?

Emilio George works in a warehouse where he sorts men's,women's,and children's socks into orders for large retail stores.George works in which of the following?

Chewing gun,candy bars,milk,and bread are all examples of ____________________ products.

Which of the following explains how marketers are making the new-product development process faster?

____________________ is the term used for efficiently managing the acquisition of raw materials to the factory and the movement of products from the producer to industrial users and consumers.