Exam 13: Creating Marketing Strategies

Jay DuClerc has decided to buy a new Porsche.Since there are no Porsche dealers in his community,he must travel almost 200 miles to find a Porsche dealer to purchase the car of his dreams.For DuClerc,a Porsche is which of the following?

Total fixed costs divided by fixed-cost contribution leads to which of the following figures?

IGA marked individual-sized snacks down to 25 cents a package for the first five individual packages purchased.This was below the store's cost.These snacks would be considered which of the following type of product?

Which of the following statements about the functions performed by channels is most accurate?

Pricing products below the normal markup or even below cost to attract customers is called leader pricing.

A company in Nova Scotia builds portable drilling platforms used to locate new oil fields underwater.To build a platform,the company had to construct a specially designed dock with a large permanently placed crane able to lift a 20 tonne structure onto its floating base.This expensive dock and crane are examples of which of the following?

What is a set of unique features that the target market perceives as important to and better than the competition?

The idea behind bundling is to reach a segment of the market that would not be reached as effectively if the product were sold separately.

If a product survives the introductory stage of the product life cycle,it advances to the maturity stage.

What are products that are bought after comparing price,suitability,quality,and style known as?

Agents are sales representatives for manufacturers or wholesalers and usually are hired on a commission basis.

____________________ is any paid form of nonpersonal promotion by an identified sponsor.

A company in Canada is building a moveable oil exploration rig to the exact specifications provided by a South American oil company.The rig is able to move under its own power.Upon arrival,it will stay fixed in one location using a combination of a GPS system and gyroscopes until the owner wants to move it again.The construction of this moveable drilling platform exemplifies which of the following?

Water transportation is particularly useful for bulky or heavy loads and is one of the least costly forms of transport.

Here is a list of expenses for Graham Printing Company for 2002: Which of these items are variable costs?

How would you respond to the statement,"Only service industries can use yield management systems"?

A warehouse that specializes in breaking down bulk goods to small shipment sizes but not in storing goods is called which of the following?

Price skimming is often used as an inducement to get consumers to switch brands or companies.

An intermediary that takes possession and title of goods is called an agent or broker.

A fabric manufacturer is doing a breakeven analysis of oilcloth.It costs $15.00 to manufacture a metre of oilcloth.Customers will pay $25 a metre for oilcloth.The company's fixed costs are $10,000.The fabric manufacturer must sell which of the following number of metres to break even?