Exam 13: Creating Marketing Strategies

Integrated marketing communications is the coordination of all marketing activities.

List two reasons that a company might use penetration pricing.

A useful rule to remember in distribution is that although channel members (middlemen)can be eliminated,their functions cannot.

A product is any good or service,along with its perceived attributes and benefits,that satisfies wants.

One of the new trends in pricing helps companies adjust prices to maximize revenues.What is this mathematical software?

Which of the following products would be correctly described as being in the decline stage of their product life cycle?

Offering a hardware retailer a free trip to the Bahamas for two people if he sells more cans of Glidden paint than any other store in the region is considered which of the following?

____________________,sales representatives of manufacturers and wholesalers,are usually hired on a commission basis.

The process of packing 24 rolls of double-ply toilet tissue in super-sized packages such as those sold at Superstore and Costco is an example of which of the following functions?

Windshields purchased by Ford to build Ford Focus cars are industrial products called component parts.

Which of the following is one of the stages in the product life cycle?

What intensity of distribution is being used by Bic Corp,marketer of inexpensive pens,cheap lighters,and throwaway razors?

Tradition,the competition,store image,and stock turnover affect the retailer's selection of a markup.

Price is the perceived value that is exchanged for something else.

Which of the following is considered an expense item for a dentist's office?

When Maurice Tsaki went online to plan his vacation to Australia,he learned that he could buy plane tickets,rent a car,and pay for a hotel in a reduced-price tourist package,which made it very convenient for him to book his trip.The website Tsaki visited used which of the following strategies to make trip planning easier and more economical?

Eve Sheisedo Design Inc.has just started manufacturing sets of triangular and rectangular dinner plates.The design company will use wholesalers,retailers,and consumers to get its plates to market .What is this chain collectively called?

Bob and Linda Monrovia are in the market for a new dishwasher.When they compare brand-to-brand and store-to-store for a dishwasher,they are treating dishwashers as ____________________ products.

A ____________________ centre is a special form of warehouse that changes shipment sizes but does not store goods.

What are expense items that have undergone little or no processing and are used in the manufacture of end products?