Exam 13: Creating Marketing Strategies

List the four stages of the product life cycle.

Product contribution refers to the production of a product for as long as the revenue from selling it exceeds the cost of producing it.

Chewing gum,flashlight batteries,sewing needles,and adhesive tape are considered convenience products.

A paper clip manufacturer uses intensive distribution because it needs wide distribution and its product in as many outlets as possible.

Charlie Vorwek sells flower arrangements made from dried wildflowers she grows in her garden.Which of the following is a fixed cost in this business?

In traditional mass-market manufacturing,production begins when forecasts call for additional products to be made or inventory control systems signal low inventory levels.

Which of the following is a strategy of charging a high introductory price for a new product that invites eventual competition?

Which of the following is the point at which the cost of making a product equals the revenues gained from selling the product?

Which of the following is the production of a good or service for which the revenue from selling it exceeds the cost of producing it?

Information promotion is more common in the early stages of the product life cycle.

Imagine a friend has told you that he had been hired to be a logistics manager.At what three points in the distribution process would he interact with the product?

A manufacturer that chooses to sell its products everywhere there are potential customers is using ____________________ distribution.

In Toronto,Black and Decker has granted nine distributors the rights to carry its products.It hopes customers will seek out the Black and Decker products.Black and Decker uses which of the following type of distribution?

The unprocessed corn used as the primary ingredient in many brands of dog food is an example of which of the following?

Which of the following represents the markup on a scarf that costs $4 and sells for $6?

A pottery manufacturer is conducting a breakeven analysis.Its line of strawberry pots has $18,000 in fixed costs.The fixed-cost contribution is $3.The pottery manufacturer must sell which of the following number of units to break event?

The process that products go through as they pass through their introduction,growth,maturity,and decline stages is called which of the following?

List the three sorting methods used in distribution channels.

Which of the following product is a product for which consumers may search long and hard and for which they refuse to accept substitutes?

A person who works as a sales representative for a manufacturer or wholesaler and gets paid a commission on any sales is known as which of the following?