Exam 13: Creating Marketing Strategies

Which of the following is a consumer nondurable?

What are the two classifications of business products?

The owner of Mercury Appraisal Company held a ribbon-cutting event when he opened his new business.He invited city dignitaries,representatives from news media,and anyone who might have need of his services.The presence of news representatives,whom he hoped would cover the event in their respective media,was an attempt to use which of the following elements of the promotional mix?

For a manufacturer of one-of-kind evening gowns,the lace,satin,and buttons are considered which of the following costs?

Which of the following is the pricing strategy of marking products below normal markup or even below cost to attract customers to a store where they would not otherwise shop?

Which of the following is the best example of an industrial user?

Achieving a ____________________ is the pricing obective used by many companies to give the company a desired return on its money.

Price skimming is a price strategy often used in the maturity stage of the product life cycle.

Types of promotional goals include creating awareness,increasing the use of products,and identifying potential customers.

Which of the following is an example of a variable cost for Big Bob's cream store?

Which of the following is the combination of advertising,personal selling,sales promotion,and public relations used to promote a product?

Yield management systems is a mathematical software that helps prices to maximize revenue.

Adam Yuki sells greeting cards,wrapping paper,and ribbons for Hallmark Greeting Card Company.Part of his job includes ____________________,which involves taking inventory and stocking the shelves for the stores that carry Hallmark Greeting products.

____________________ are large,expensive capital items that determine the nature,scope,and efficiency of a company,such as an assembly plant.

A ____________________ is a set of unique features of a product that the target market perceives as important and better than the competition's features.

____________________ bring buyers and sellers together,do not take title to merchandise,receive commission on sales,and have little say over company sales policies.

Which of the following is an example of a capital product that would be found in a brewery?

Which of the following is a convenience product?

Which of the following is a consumer durable?

Which of the following are the two main new-product pricing strategies?