Exam 13: Creating Marketing Strategies

Pricing a product at $399.99 instead of $400 to make the customer view the price as in the $300 range instead of the $400 range is an example of which of the following?

(Multiple Choice)

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Question 161

Describe the distribution channel that would exist for a multi-million dollar printing press used for magazine publications.

(Essay)

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Question 162

Which of the following is the BEST example of a consumer product?

(Multiple Choice)

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Question 163

Which of the following is a series of marketing entities through which goods and services pass on their way from producers to end users?

(Multiple Choice)

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Question 164

The elements of the ____________________ are advertising,personal selling,sales promotion,and public relations.

(Short Answer)

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Question 165

Giving a wholesaler or a retailer a bonus or extra commission to favourably display and sell your product is called a ____________________ strategy.

(Short Answer)

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Question 166

The chain of manufacturer,agent,wholesaler,and retailer through which items such as x-ray machines,dental equipment,and safety goggles flow is known as which of the following?

(Multiple Choice)

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Question 167

A distribution centre is a special form of warehouse that specializes in changing shipment sizes but not in storing goods.

(True/False)

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Question 168

Mars Candy Company offered coupons and placed grocery cart ads for its Peanut Butter Snickers bars before the new candy hit the stores.Customers then were asking retailers for the new product.Mars used which of the following strategies to promote its new product?

(Multiple Choice)

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Question 169

Prestige pricing is the pricing strategy of selling a new product at a low price in hopes of achieving a large sales volume and prestige for the product.

(True/False)

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Question 170

When Top-Flite introduced its Strata golf balls with a new dimple design and a more solid core for better flight with metal clubs,it charged three times the price of golf balls currently on the market.This high introductory pricing is an example of which of the following strategies?

(Multiple Choice)

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Question 171

What is a product that is bought by a company for use in making another product?

(Multiple Choice)

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Question 172

Eli Wenzki works in the warehouse for a manufacturer of high-quality office furniture.He is involved in the transportation of metal components,fabric,lumber,etc.used to manufacture the furniture as well as the movement of the finished furniture from the manufacturing facility to the warehouse to distribution trucks.Wenzki is involved in which of the following type of distribution?

(Multiple Choice)

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Question 173

Imagine that your father has told you that there is nothing new happening in the field of distribution.How should you respond?

(Essay)

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Question 174

Showing 161 - 174 of 174

Pricing a product at $399.99 instead of $400 to make the customer view the price as in the $300 range instead of the $400 range is an example of which of the following?

Describe the distribution channel that would exist for a multi-million dollar printing press used for magazine publications.

Which of the following is the BEST example of a consumer product?

Which of the following is a series of marketing entities through which goods and services pass on their way from producers to end users?

The elements of the ____________________ are advertising,personal selling,sales promotion,and public relations.

Giving a wholesaler or a retailer a bonus or extra commission to favourably display and sell your product is called a ____________________ strategy.

The chain of manufacturer,agent,wholesaler,and retailer through which items such as x-ray machines,dental equipment,and safety goggles flow is known as which of the following?

A distribution centre is a special form of warehouse that specializes in changing shipment sizes but not in storing goods.

Mars Candy Company offered coupons and placed grocery cart ads for its Peanut Butter Snickers bars before the new candy hit the stores.Customers then were asking retailers for the new product.Mars used which of the following strategies to promote its new product?

Prestige pricing is the pricing strategy of selling a new product at a low price in hopes of achieving a large sales volume and prestige for the product.

When Top-Flite introduced its Strata golf balls with a new dimple design and a more solid core for better flight with metal clubs,it charged three times the price of golf balls currently on the market.This high introductory pricing is an example of which of the following strategies?

What is a product that is bought by a company for use in making another product?

Imagine that your father has told you that there is nothing new happening in the field of distribution.How should you respond?

understanding Evolving Economic Systems and Competition

the Global Marketplace and Governments’ Roles

Social Trends, social Responsibility, and Making Ethical Decisions in Business

Using Technology to Manage Information and for Business Success

Forms of Business Ownership

Entrepreneurship and Small Business

Management and Leadership in Today’s Organizations

Designing Organizational Structures

Motivating Employees

Managing Human Resources and Labour Relations

Achieving World-class Operations Management

Understanding the Customer

Using Financial Information and Accounting

Understanding Money, financial Institutions, and the Securities Markets

Managing the Firm’s Finances

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