Exam 11: Product Concepts, Branding and Packaging

As Lisa eats her morning bowl of Golden Grahams cereal, she reads about the calories, fats, carbohydrates, and vitamins she is ingesting. This information is required by the

Discuss the marketing efforts that are likely to be used during the growth stage of the product life cycle.

A set of Bose car speakers sold to Ford for use in the production of a hybrid Escape, would be an example of a(n)

The Food and Drug Administration requires that food processors indicate the amount of carbohydrates, calories, and fat in a product.

A product mix is the composite or total group of products that an organization makes available to customers.

Distinguish between consumer products and business products.

Dannon Yogurt represents what type of product for most consumers?

Kleenex Boutique is a ____ of tissues made by the Kimberly-Clark Corporation.

In the packaging for a new line of beef jerky, Hormel should avoid the use of ____ in its packaging.

Trial is the first stage of the product adoption process.

Identify and describe the major categories of business products.

When ____ branding is used, each of a firm's products is branded with at least part of the same name.

Depending on the length of time it takes them to adopt a new product, people can be divided into five major adopter categories: early adopters, early majority, late majority, laggards, and

Process materials are used directly in the production of products.

When banks add new services during the maturity stage, the objective they are most likely trying to achieve is

Laggards are the last to adopt a new product and usually distrust new products.

During the growth stage, promotion costs rise as a percentage of total sales.

As Beth and Rob search for a new home, they are interested only in houses built by a particular builder. This purchase is characteristic of a(n) ____ product.

Brand names should be different from the company name to avoid confusion.

​You developed a new smartphone cover that you have been selling at flea markets around your hometown. You have been pleasantly surprised at how successful the covers have been so far. However, you are becoming increasingly concerned that some copycat vendors have begun selling similar products that have names that are very close to your products name. What should you do?