Exam 11: Product Concepts, Branding and Packaging

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A product line includes a group of closely related product items that are considered to be a unit because of marketing, technical, or end-use considerations.

(True/False)

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Question 121

Recently, buyers have shown an unwillingness to pay more for improved packaging.

(True/False)

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Question 122

Labels facilitate product identification.

(True/False)

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Question 123

Which of the following should be the least important concern for marketers when selecting a brand name?

(Multiple Choice)

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Question 124

Accessory equipment becomes a part of the finished product.

(True/False)

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Question 125

Nick Arnold's Auto Towing Service would best be described as a(n) ____ product.

(Multiple Choice)

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Question 126

Packages are always secondary ingredients of a marketing strategy.

(True/False)

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Question 127

The buyer's intent can determine whether an item is classified as a consumer or a business product.

(True/False)

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Question 128

Which stage in the product life cycle is critical to a product's survival because competitive reactions to the product's success during this period will affect the product's life expectancy?

(Multiple Choice)

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Question 129

Everything associated with the product, including its symbolism and experiences is the____________.

(Multiple Choice)

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Question 130

"The people who are in-the-know" are the early adopters.

(True/False)

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Question 131

When Anheuser-Busch added Michelob Light to the line of Michelob beers, the firm was using ____ branding.

(Multiple Choice)

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Question 132

The basic purpose of packaging is to create eye appeal.

(True/False)

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Question 133

Supporting services, such as installation and guarantees, are part of a product.

(True/False)

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Question 134

The original marketing strategy should not be altered in any way as a product travels through the stages of the product life cycle because consumers can become confused.

(True/False)

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Question 135

Sometimes new marketing channels open up in the decline stage.

(True/False)

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Question 136

The width of a product mix is measured by the number of product

(Multiple Choice)

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Question 137

You are a rising star in the purchasing department at your company and you have recently been promoted to manager for business services procurement. As your title suggests, you will be responsible for purchasing business services for your firm. Which of the following statements is true regarding your new role?

(Multiple Choice)

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Question 138

A product's classification can influence its price, distribution, and promotion.

(True/False)

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Question 139

Another common name for a private distributor brand is a ____ brand.

(Multiple Choice)

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Question 140

Showing 121 - 140 of 375

A product line includes a group of closely related product items that are considered to be a unit because of marketing, technical, or end-use considerations.

Recently, buyers have shown an unwillingness to pay more for improved packaging.

Labels facilitate product identification.

Which of the following should be the least important concern for marketers when selecting a brand name?

Accessory equipment becomes a part of the finished product.

Nick Arnold's Auto Towing Service would best be described as a(n) ____ product.

Packages are always secondary ingredients of a marketing strategy.

The buyer's intent can determine whether an item is classified as a consumer or a business product.

Which stage in the product life cycle is critical to a product's survival because competitive reactions to the product's success during this period will affect the product's life expectancy?

Everything associated with the product, including its symbolism and experiences is the____________.

"The people who are in-the-know" are the early adopters.

When Anheuser-Busch added Michelob Light to the line of Michelob beers, the firm was using ____ branding.

The basic purpose of packaging is to create eye appeal.

Supporting services, such as installation and guarantees, are part of a product.

The original marketing strategy should not be altered in any way as a product travels through the stages of the product life cycle because consumers can become confused.

Sometimes new marketing channels open up in the decline stage.

The width of a product mix is measured by the number of product

A product's classification can influence its price, distribution, and promotion.

Another common name for a private distributor brand is a ____ brand.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Developing and Managing Products

Services Marketing

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 11: Product Concepts, Branding and Packaging

A product line includes a group of closely related product items that are considered to be a unit because of marketing, technical, or end-use considerations.

Recently, buyers have shown an unwillingness to pay more for improved packaging.

Labels facilitate product identification.

Which of the following should be the least important concern for marketers when selecting a brand name?

Accessory equipment becomes a part of the finished product.

Nick Arnold's Auto Towing Service would best be described as a(n) ____ product.

Packages are always secondary ingredients of a marketing strategy.

The buyer's intent can determine whether an item is classified as a consumer or a business product.

Which stage in the product life cycle is critical to a product's survival because competitive reactions to the product's success during this period will affect the product's life expectancy?

Everything associated with the product, including its symbolism and experiences is the____________.​

"The people who are in-the-know" are the early adopters.

When Anheuser-Busch added Michelob Light to the line of Michelob beers, the firm was using ____ branding.

The basic purpose of packaging is to create eye appeal.

Supporting services, such as installation and guarantees, are part of a product.

The original marketing strategy should not be altered in any way as a product travels through the stages of the product life cycle because consumers can become confused.

Sometimes new marketing channels open up in the decline stage.

The width of a product mix is measured by the number of product

A product's classification can influence its price, distribution, and promotion.

Another common name for a private distributor brand is a ____ brand.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Developing and Managing Products

Services Marketing

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Everything associated with the product, including its symbolism and experiences is the____________.