Question 1

What are the major functions of a label?

Accepted Answer

​Labeling is very closely interrelated w

Question 2

"Business Services" is not a category or type of business product.

Accepted Answer

A) True 
 B)False

Question 3

What is a product? Provide an example of each type of product.

Accepted Answer

​
A product is a good, a service, or an

Question 4

The value, measured in either marketing or financial terms, associated with a brand's strength in a market is referred to as brand

Accepted Answer

A) loyalty. 
B) value. 
C) share. 
D) equity. 
E) association. 
A) loyalty. 
B) value. 
C) share. 
D) equity. 
E) association.

Question 5

When a successful brand such as Frito-Lay develops a new product, it will always succeed.

Accepted Answer

A) True 
 B)False

Question 6

Intense price wars are likely to occur during the growth stage of the product life cycle as competitors attempt to gain market share.

Accepted Answer

A) True 
 B)False

Question 7

A ____ brand usually requires a producer to become involved in distribution, promotion, and pricing decisions.

Accepted Answer

A) dealer 
B) manufacturer 
C) private distributor 
D) store 
E) wholesaler 
A) dealer 
B) manufacturer 
C) private distributor 
D) store 
E) wholesaler

Question 8

Kellogg's Rice Krispies, a ____ brand, is likely to be found next to Crispy Rice, a ____ brand that has very similar coloring and styling for its package.

Accepted Answer

A) generic; store 
B) manufacturer; private 
C) dealer; private distributor 
D) producer; house 
E) distributor; store 
A) generic; store 
B) manufacturer; private 
C) dealer; private distributor 
D) producer; house 
E) distributor; store

Question 9

Sales of Schwinn's apartment-sized exercise machine have experienced a steady climb; however, the profits have been negative. The Schwinn exercise machine is most likely in the ____ stage of the product life cycle.

Accepted Answer

A) decline 
B) growth 
C) initial 
D) maturity 
E) introduction 
A) decline 
B) growth 
C) initial 
D) maturity 
E) introduction

Question 10

A product that is simply labeled with the product category is considered a

Accepted Answer

A) private brand. 
B) no-name product. 
C) generic brand. 
D) poor quality item. 
E) lean manufacturer brand. 
A) private brand. 
B) no-name product. 
C) generic brand. 
D) poor quality item. 
E) lean manufacturer brand.

Question 11

Customers will more easily recognize a new product as belonging to a particular product category if the marketers use

Accepted Answer

A) family branding. 
B) innovative packaging. 
C) category-consistent packaging. 
D) category labeling. 
E) product category packaging. 
A) family branding. 
B) innovative packaging. 
C) category-consistent packaging. 
D) category labeling. 
E) product category packaging.

Question 12

While Alec's grandfather still prefers using a land line, he just bought his first cell phone. Alec's grandfather is most likely oriented toward the past and is a member of the ____ group.

Accepted Answer

A) non-adopters 
B) laggards 
C) innovators 
D) late adopters 
E) late majority 
A) non-adopters 
B) laggards 
C) innovators 
D) late adopters 
E) late majority

Question 13

Marketers must follow packaging technology and legislation to make modifications that ensure consumer safety.

Accepted Answer

A) True 
 B)False

Question 14

You are head of a nonprofit organization that has been granted a license to sell products in a small booth in your local airport. You want to maximize your revenue from this venture by selling products that are inexpensive and frequently purchased. Which of the following types of products should you sell?​

Accepted Answer

A) Unsought products 
B) Business products 
C) Specialty products 
D) Shopping products 
E) Convenience products 
A) Unsought products 
B) Business products 
C) Specialty products 
D) Shopping products 
E) Convenience products

Question 15

The instruction "Refrigerate after opening" on a salad dressing label is an example of the descriptive function of labeling.

Accepted Answer

A) True 
 B)False

Question 16

Although difficult to measure, brand loyalty represents the value of a brand to an organization.

Accepted Answer

A) True 
 B)False

Question 17

Component parts usually need to be processed significantly before they are used in production.

Accepted Answer

A) True 
 B)False

Question 18

Mercedes recognized it needed to revitalize its brand and attract different market segments. These are indications that Mercedes' products were primarily in the ____ stage of the product life cycle.

Accepted Answer

A) maturity 
B) growth 
C) introduction 
D) market testing 
E) decline 
A) maturity 
B) growth 
C) introduction 
D) market testing 
E) decline

Question 19

Multiple packaging is

Accepted Answer

A) likely to decrease serving size. 
B) the same as family packaging. 
C) likely to increase demand. 
D) the most effective type of packaging for decreasing demand. 
E) the most expensive type of packaging. 
A) likely to decrease serving size. 
B) the same as family packaging. 
C) likely to increase demand. 
D) the most effective type of packaging for decreasing demand. 
E) the most expensive type of packaging.

Question 20

Explain the major stages of the product adoption process.

Accepted Answer

The stages of the product adoption proce

What are the major functions of a label?

"Business Services" is not a category or type of business product.

What is a product? Provide an example of each type of product.

The value, measured in either marketing or financial terms, associated with a brand's strength in a market is referred to as brand

When a successful brand such as Frito-Lay develops a new product, it will always succeed.

Intense price wars are likely to occur during the growth stage of the product life cycle as competitors attempt to gain market share.

A ____ brand usually requires a producer to become involved in distribution, promotion, and pricing decisions.

Kellogg's Rice Krispies, a brand, is likely to be found next to Crispy Rice, a brand that has very similar coloring and styling for its package.

Sales of Schwinn's apartment-sized exercise machine have experienced a steady climb; however, the profits have been negative. The Schwinn exercise machine is most likely in the ____ stage of the product life cycle.

A product that is simply labeled with the product category is considered a

Customers will more easily recognize a new product as belonging to a particular product category if the marketers use

While Alec's grandfather still prefers using a land line, he just bought his first cell phone. Alec's grandfather is most likely oriented toward the past and is a member of the ____ group.

Marketers must follow packaging technology and legislation to make modifications that ensure consumer safety.

The instruction "Refrigerate after opening" on a salad dressing label is an example of the descriptive function of labeling.

Although difficult to measure, brand loyalty represents the value of a brand to an organization.

Component parts usually need to be processed significantly before they are used in production.

Mercedes recognized it needed to revitalize its brand and attract different market segments. These are indications that Mercedes' products were primarily in the ____ stage of the product life cycle.

Multiple packaging is

Explain the major stages of the product adoption process.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Developing and Managing Products

Services Marketing

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 11: Product Concepts, Branding and Packaging

What are the major functions of a label?

"Business Services" is not a category or type of business product.

What is a product? Provide an example of each type of product.

The value, measured in either marketing or financial terms, associated with a brand's strength in a market is referred to as brand

When a successful brand such as Frito-Lay develops a new product, it will always succeed.

Intense price wars are likely to occur during the growth stage of the product life cycle as competitors attempt to gain market share.

A ____ brand usually requires a producer to become involved in distribution, promotion, and pricing decisions.

Kellogg's Rice Krispies, a ____ brand, is likely to be found next to Crispy Rice, a ____ brand that has very similar coloring and styling for its package.

Sales of Schwinn's apartment-sized exercise machine have experienced a steady climb; however, the profits have been negative. The Schwinn exercise machine is most likely in the ____ stage of the product life cycle.

A product that is simply labeled with the product category is considered a

Customers will more easily recognize a new product as belonging to a particular product category if the marketers use

While Alec's grandfather still prefers using a land line, he just bought his first cell phone. Alec's grandfather is most likely oriented toward the past and is a member of the ____ group.

Marketers must follow packaging technology and legislation to make modifications that ensure consumer safety.

The instruction "Refrigerate after opening" on a salad dressing label is an example of the descriptive function of labeling.

Although difficult to measure, brand loyalty represents the value of a brand to an organization.

Component parts usually need to be processed significantly before they are used in production.

Mercedes recognized it needed to revitalize its brand and attract different market segments. These are indications that Mercedes' products were primarily in the ____ stage of the product life cycle.

Multiple packaging is

Explain the major stages of the product adoption process.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Developing and Managing Products

Services Marketing

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Kellogg's Rice Krispies, a brand, is likely to be found next to Crispy Rice, a brand that has very similar coloring and styling for its package.