Question 1

Discuss the branding strategies marketers can use. What are the two policies used by a firm to brand its products?

Accepted Answer

​Before establishing branding policies,

Question 2

Distribution outlets become more difficult to secure during the growth stage of a product's life cycle because of aggressive competition.

Accepted Answer

A) True 
 B)False

Question 3

Brand preference is the strongest form or degree of brand loyalty.

Accepted Answer

A) True 
 B)False

Question 4

Family packaging cannot be used for individual product lines; it must apply to the entire product mix of the firm.

Accepted Answer

A) True 
 B)False

Question 5

Frito-Lay, which is widely known for producing chips and other snack products, tried to introduce Frito-Lay lemonade. The reason this new product failed is likely because of

Accepted Answer

A) poor timing. 
B) the failure to match product offerings to customer needs. 
C) technical problems. 
D) overestimation of market size. 
E) ineffective branding. 
A) poor timing. 
B) the failure to match product offerings to customer needs. 
C) technical problems. 
D) overestimation of market size. 
E) ineffective branding.

Question 6

The atmosphere and décor of a retail store, the variety and depth of product choices, the customer support, even the sounds and smells all contribute to the experiential element of its total product.

Accepted Answer

A) True 
 B)False

Question 7

The brands used for co-branding cannot be owned by the same company.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is not a business product?

Accepted Answer

A) Oil to be refined into fuel 
B) Chips to be integrated into components for personal computers 
C) Paper, pens, and tape to be used in an office 
D) Marketing consulting services to aid a company in marketing a new product 
E) Calculators bought to help individuals complete their personal federal income tax forms 
A) Oil to be refined into fuel 
B) Chips to be integrated into components for personal computers 
C) Paper, pens, and tape to be used in an office 
D) Marketing consulting services to aid a company in marketing a new product 
E) Calculators bought to help individuals complete their personal federal income tax forms

Question 9

Discuss some of the issues a marketer should consider when marketing a shopping product.

Accepted Answer

To market a shopping product effectively

Question 10

As Jessica enters Audio Jetz car electronics department, she is asked by the salesperson if she has seen the new plug-in cell phones with coffee-warming app. She answers that she didn't know that this type of app for cars was available. Based on this information, she is now in what stage of the product adoption process for this item?

Accepted Answer

A) Awareness 
B) Interest 
C) Evaluation 
D) Trial 
E) Adoption 
A) Awareness 
B) Interest 
C) Evaluation 
D) Trial 
E) Adoption

Question 11

A secondary-use package is defined as one that

Accepted Answer

A) can be used as a promotional tool. 
B) can be reused for purposes other than its initial use. 
C) facilitates transportation, storage, and handling for middlemen. 
D) is recyclable and environmentally safe. 
E) promotes an overall company image. 
A) can be used as a promotional tool. 
B) can be reused for purposes other than its initial use. 
C) facilitates transportation, storage, and handling for middlemen. 
D) is recyclable and environmentally safe. 
E) promotes an overall company image.

Question 12

The Cool Whip container is an example of a secondary-use package.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following issues is least important in using co-branding effectively?

Accepted Answer

A) The brands involved should represent a complementary fit in a customer's mind. 
B) The brands that are teamed together should not lose their individual identities. 
C) The brands involved should be owned by different companies. 
D) Co-branding should be done in a way so that it is obvious which brand is the main brand or key brand. 
E) Co-branding should take advantage of the distribution capabilities of the brands involved. 
A) The brands involved should represent a complementary fit in a customer's mind. 
B) The brands that are teamed together should not lose their individual identities. 
C) The brands involved should be owned by different companies. 
D) Co-branding should be done in a way so that it is obvious which brand is the main brand or key brand. 
E) Co-branding should take advantage of the distribution capabilities of the brands involved.

Question 14

All packaging must at a minimum

Accepted Answer

A) protect and preserve the contents in the package. 
B) clearly communicate the contents and the product's benefits. 
C) be tamper-proof and safe for children. 
D) comply with the FDA's packaging regulations. 
E) be made out of the most cost-effective materials available. 
A) protect and preserve the contents in the package. 
B) clearly communicate the contents and the product's benefits. 
C) be tamper-proof and safe for children. 
D) comply with the FDA's packaging regulations. 
E) be made out of the most cost-effective materials available.

Question 15

Traditionally, the main advantage of a private brand over a manufacturer brand was the ____; now this advantage is _____.

Accepted Answer

A) better price; gradually diminishing 
B) better price; significantly greater 
C) more accessible distribution; gradually diminishing 
D) better quality; gradually increasing 
E) better quality; gradually diminishing 
A) better price; gradually diminishing 
B) better price; significantly greater 
C) more accessible distribution; gradually diminishing 
D) better quality; gradually increasing 
E) better quality; gradually diminishing

Question 16

When an organization introduces a new product, people do not all begin the adoption process at the same time, nor do they move through the process at the same speed.

Accepted Answer

A) True 
 B)False

Question 17

An individual moves into the adoption stage of the product adoption process at the point when he or she

Accepted Answer

A) is self-motivated to get information about the product. 
B) begins using that specific product. 
C) seriously considers whether the product will satisfy his or her needs. 
D) experiences the product for the first time. 
E) becomes aware that the product exists. 
A) is self-motivated to get information about the product. 
B) begins using that specific product. 
C) seriously considers whether the product will satisfy his or her needs. 
D) experiences the product for the first time. 
E) becomes aware that the product exists.

Question 18

​Sears Kenmore is an example of a manufacturer brand.

Accepted Answer

A) True 
 B)False

Question 19

Explain the difference between brand name and trademarks.

Accepted Answer

​A brand name is the part of a brand tha

Question 20

A package can be used to attract customers' attention.

Accepted Answer

A) True 
 B)False

Discuss the branding strategies marketers can use. What are the two policies used by a firm to brand its products?

Distribution outlets become more difficult to secure during the growth stage of a product's life cycle because of aggressive competition.

Brand preference is the strongest form or degree of brand loyalty.

Family packaging cannot be used for individual product lines; it must apply to the entire product mix of the firm.

Frito-Lay, which is widely known for producing chips and other snack products, tried to introduce Frito-Lay lemonade. The reason this new product failed is likely because of

The atmosphere and décor of a retail store, the variety and depth of product choices, the customer support, even the sounds and smells all contribute to the experiential element of its total product.

The brands used for co-branding cannot be owned by the same company.

Which of the following is not a business product?

Discuss some of the issues a marketer should consider when marketing a shopping product.

A secondary-use package is defined as one that

The Cool Whip container is an example of a secondary-use package.

Which of the following issues is least important in using co-branding effectively?

All packaging must at a minimum

Traditionally, the main advantage of a private brand over a manufacturer brand was the ; now this advantage is _.

When an organization introduces a new product, people do not all begin the adoption process at the same time, nor do they move through the process at the same speed.

An individual moves into the adoption stage of the product adoption process at the point when he or she

Sears Kenmore is an example of a manufacturer brand.

Explain the difference between brand name and trademarks.

A package can be used to attract customers' attention.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Developing and Managing Products

Services Marketing

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 11: Product Concepts, Branding and Packaging

Discuss the branding strategies marketers can use. What are the two policies used by a firm to brand its products?

Distribution outlets become more difficult to secure during the growth stage of a product's life cycle because of aggressive competition.

Brand preference is the strongest form or degree of brand loyalty.

Family packaging cannot be used for individual product lines; it must apply to the entire product mix of the firm.

Frito-Lay, which is widely known for producing chips and other snack products, tried to introduce Frito-Lay lemonade. The reason this new product failed is likely because of

The atmosphere and décor of a retail store, the variety and depth of product choices, the customer support, even the sounds and smells all contribute to the experiential element of its total product.

The brands used for co-branding cannot be owned by the same company.

Which of the following is not a business product?

Discuss some of the issues a marketer should consider when marketing a shopping product.

A secondary-use package is defined as one that

The Cool Whip container is an example of a secondary-use package.

Which of the following issues is least important in using co-branding effectively?

All packaging must at a minimum

Traditionally, the main advantage of a private brand over a manufacturer brand was the ____; now this advantage is _____.

When an organization introduces a new product, people do not all begin the adoption process at the same time, nor do they move through the process at the same speed.

An individual moves into the adoption stage of the product adoption process at the point when he or she

​Sears Kenmore is an example of a manufacturer brand.

Explain the difference between brand name and trademarks.

A package can be used to attract customers' attention.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Developing and Managing Products

Services Marketing

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Traditionally, the main advantage of a private brand over a manufacturer brand was the ; now this advantage is _.

Sears Kenmore is an example of a manufacturer brand.