Exam 11: Product Concepts, Branding and Packaging

Grand Resorts Hawaii has just celebrated its first profit since opening two years ago. Grand Resorts Hawaii is most likely in the ____ stage of the product life cycle.

Scenario 11.1 Use the following to answer the questions.When Silk Soymilk began packaging its chocolate milk in single-serving sizes, the company chose drink boxes that did not need refrigeration. The boxes were only sold in shrink-wrapped sets of six. Single boxes were not available at grocery stores or convenience markets. Once the Silk chocolate product was selling well, they also began offering the Silk Soymilk vanilla flavor in the same type packaging. The Silk Soymilk brand, logo, and look of the boxes were the same as its larger half-gallon versions. The only difference in packaging style was the brown color for chocolate milk and the color white for vanilla. -Refer to Scenario 11.1. If Silk Soymilk were to begin offering Silk Soymilk Chocolate Ice Cream Bars, this would be an example of

Bread is usually a convenience product.

Which one of the following terms is the best description of what happens in the third stage of the product adoption process?​

Brain Games, Inc. is a marketing research company which markets primarily to consumer products organizations. Brain Games provides products that are most likely considered

The four major stages of a product life cycle include

Buyers want to exert only minimal effort to obtain shopping products.

Per-unit gross margins on convenience products are relatively high.

A unique cap or applicator is an example of secondary-use packaging.

If Ralph Lauren, a designer of fine clothing, authorized Dan River Mills to market a line of sheets under the Ralph Lauren name⎯this arrangement is an example of

When a product experiences an increase in the number of competitors, it is usually in the _____ stage of the product life cycle; however, when that competition becomes intense, it is in the ____ stage.

Garments must be labeled with the country of manufacture, fabric content, and

When are marketers least likely to change a product's design, style, or other attributes?

The width of a product mix refers to the number of generic products offered by a company.

When a customer is aware that a brand exists and considers it a possibility if his preferred brand is out, he exhibits brand

Package safety or convenience features can perform a promotional role.

In which stage of the product life cycle do profits begin to decrease?

The producers of Schick razor blades use a marketing strategy that includes large advertising expenditures and more price flexibility for the various types of blades offered. Based on this example, razor blades are in the ____ stage of the product life cycle.

Changing the product's quality is a distinct alternative in the maturity stage of the product life cycle.

Family branding occurs when all of a firm's products are branded with all or part of the same name.