Question 1

In marketing, family packaging means

Accepted Answer

A) packaging products in a quantity suitable for use for an average-sized family. 
B) putting a set of related products all in the same package. 
C) making all of a company's or product line's packaging look similar. 
D) putting the same brand name on all a company's products. 
E) designing and selling only products that are related. 
A) packaging products in a quantity suitable for use for an average-sized family. 
B) putting a set of related products all in the same package. 
C) making all of a company's or product line's packaging look similar. 
D) putting the same brand name on all a company's products. 
E) designing and selling only products that are related.

Question 2

To use co-branding effectively, which one of the following is probably least important?

Accepted Answer

A) The brands involved should represent a complementary fit in a customer's mind. 
B) The brands that are teamed together should not lose their individual identities. 
C) The brands involved should be owned by two or more organizations. 
D) To avoid confusion on the part of customers, co-branding should be done in a way so that it is obvious which brand is the main brand or key brand. 
E) The co-branded product should be able to benefit from the distribution system of both brands involved. 
A) The brands involved should represent a complementary fit in a customer's mind. 
B) The brands that are teamed together should not lose their individual identities. 
C) The brands involved should be owned by two or more organizations. 
D) To avoid confusion on the part of customers, co-branding should be done in a way so that it is obvious which brand is the main brand or key brand. 
E) The co-branded product should be able to benefit from the distribution system of both brands involved.

Question 3

Labeling is ____________ packaging.​

Accepted Answer

A) always included on the back of 
B) always included on the front of 
C) never required on 
D) done independent of 
E) closely interrelated to 
A) always included on the back of 
B) always included on the front of 
C) never required on 
D) done independent of 
E) closely interrelated to

Question 4

The brand name "Minute Rice" would be more difficult to protect legally than "Exxon."

Accepted Answer

A) True 
 B)False

Question 5

Healthy Choice is a ____ manufactured by ConAgra Foods, which is a ____.

Accepted Answer

A) brand mark; trade name 
B) brand name; trade name 
C) trade name; brand 
D) brand name; trademark 
E) brand mark; trademark 
A) brand mark; trade name 
B) brand name; trade name 
C) trade name; brand 
D) brand name; trademark 
E) brand mark; trademark

Question 6

Sandwich bread would more likely be packaged in a green wrapper than a yellow one.

Accepted Answer

A) True 
 B)False

Question 7

Although they become part of a larger product, ____ can often be easily identified and distinguished on the larger product.

Accepted Answer

A) component parts 
B) accessory parts 
C) raw materials 
D) process materials 
E) MRO supplies 
A) component parts 
B) accessory parts 
C) raw materials 
D) process materials 
E) MRO supplies

Question 8

Brands provide all of the following benefits for buyers except that they do not

Accepted Answer

A) foster brand loyalty. 
B) help identify specific products. 
C) help buyers evaluate the quality of products. 
D) offer psychological rewards. 
E) reduce perceived risk of purchase. 
A) foster brand loyalty. 
B) help identify specific products. 
C) help buyers evaluate the quality of products. 
D) offer psychological rewards. 
E) reduce perceived risk of purchase.

Question 9

When Fiat offers to let qualified buyers test drive the Fiat Doblo Van, the dealer is trying to stimulate which stage of the product adoption process?

Accepted Answer

A) Awareness 
B) Interest 
C) Evaluation 
D) Trial 
E) Adoption 
A) Awareness 
B) Interest 
C) Evaluation 
D) Trial 
E) Adoption

Question 10

A major advantage of using individual branding is that

Accepted Answer

A) the promotion of one of the company's brands will also promote the company's other brands. 
B) this branding policy will prevent the overextension of a brand name to products that are completely unrelated to the original. 
C) a poor quality product will not contaminate all of the company's other products with negative images. 
D) a specific brand name for each product will help the company grow during times of economic recession. 
E) the quality of one of the company's products will help increase the perceived quality image of the company's other related products. 
A) the promotion of one of the company's brands will also promote the company's other brands. 
B) this branding policy will prevent the overextension of a brand name to products that are completely unrelated to the original. 
C) a poor quality product will not contaminate all of the company's other products with negative images. 
D) a specific brand name for each product will help the company grow during times of economic recession. 
E) the quality of one of the company's products will help increase the perceived quality image of the company's other related products.

Question 11

Profits decline in the maturity stage, largely because of increased competition.

Accepted Answer

A) True 
 B)False

Question 12

A brand name is the part of the brand that is spoken.

Accepted Answer

A) True 
 B)False

Question 13

What major changes in a marketing strategy may be required as a product moves into the maturity stage of the product life cycle?

Accepted Answer

During the maturity phase, the producers

Question 14

During the maturity stage

Accepted Answer

A) product modifications are unnecessary. 
B) there is less emphasis on changing a product's price. 
C) marketing strategies are rarely altered. 
D) some competitors are forced out. 
E) limited advertising expenditures are required to maintain market share. 
A) product modifications are unnecessary. 
B) there is less emphasis on changing a product's price. 
C) marketing strategies are rarely altered. 
D) some competitors are forced out. 
E) limited advertising expenditures are required to maintain market share.

Question 15

Jose went skiing one weekend with several of his friends. While at the slope, Jose injured his leg and needed to see a doctor. Jose is likely going to view solutions to his problem as

Accepted Answer

A) specialty products. 
B) installations. 
C) unsought products. 
D) shopping products. 
E) convenience products. 
A) specialty products. 
B) installations. 
C) unsought products. 
D) shopping products. 
E) convenience products.

Question 16

An individual knows that a product exists, but has little information regarding the product and does not seek additional information. In what stage of the product adoption process is that person?

Accepted Answer

A) Trial 
B) Adoption 
C) Interest 
D) Awareness 
E) Evaluation 
A) Trial 
B) Adoption 
C) Interest 
D) Awareness 
E) Evaluation

Question 17

iPod is the ____ of the MP3 player made by Apple, Inc.

Accepted Answer

A) trade name 
B) brand mark 
C) trade label 
D) brand 
E) identifier 
A) trade name 
B) brand mark 
C) trade label 
D) brand 
E) identifier

Question 18

Packages designed to appeal to children often use

Accepted Answer

A) bold designs and primary colors. 
B) clear color and simple designs. 
C) black and white only. 
D) pastels and soft images. 
E) lots of writing and little color. 
A) bold designs and primary colors. 
B) clear color and simple designs. 
C) black and white only. 
D) pastels and soft images. 
E) lots of writing and little color.

Question 19

Melissa needs some spaghetti sauce and always buy Ragu. However, her local supermarket is out of Ragu and since Melissa wants to get home to cook dinner she settles for Prego. Melissa has brand ____ for Ragu and brand ____ for Prego.

Accepted Answer

A) insistence; recognition 
B) insistence; preference 
C) loyalty; preference 
D) preference; recognition 
E) preference; loyalty 
A) insistence; recognition 
B) insistence; preference 
C) loyalty; preference 
D) preference; recognition 
E) preference; loyalty

Question 20

Scenario 11.2 Use the following to answer the questions.Megabus is a bus line operating in the Northeast and Midwestern United States, plus in Canada. It offers travelers a cheap alternative to driving and flying between large cities, keeping the fares extremely low yet offering the latest technology. Unlike the traditional Greyhound Lines, Megabus is an express service, and is equipped with Wi-Fi, video screens, headsets, and seat belts. Many buses also run on biodiesel fuel. Additionally, Megabus picks up and drops off people in the centers of cities rather than at inconveniently-located terminals. Patrons can book tickets at Megabus.com, where some fares begin at just $1. Routes are limited, and are offered out of cities such as Toronto, New York, Baltimore, Philadelphia, and Chicago. Recently, its competitor Greyhound, has launched two new bus lines, BoltBus and NeOn, with similar fares and high-tech amenities. A fare on NeOn bus from Buffalo, NY to New York City is $50.00 roundtrip, while the same fare through Greyhound's traditional bus line costs $92.00. The benefit of Greyhound's traditional line is that there are more departure times and more stops in smaller towns along the way.
-Refer to Scenario 11.2. When Greyhound launched the BoltBus and NeOn bus lines, this is an example of

Accepted Answer

A) a branding extension. 
B) co-branding. 
C) an extension in the width of the product mix. 
D) an extension in the depth of the product mix. 
E) family branding. 
A) a branding extension. 
B) co-branding. 
C) an extension in the width of the product mix. 
D) an extension in the depth of the product mix. 
E) family branding.

In marketing, family packaging means

To use co-branding effectively, which one of the following is probably least important?

Labeling is ____________ packaging.

The brand name "Minute Rice" would be more difficult to protect legally than "Exxon."

Healthy Choice is a manufactured by ConAgra Foods, which is a .

Sandwich bread would more likely be packaged in a green wrapper than a yellow one.

Although they become part of a larger product, ____ can often be easily identified and distinguished on the larger product.

Brands provide all of the following benefits for buyers except that they do not

When Fiat offers to let qualified buyers test drive the Fiat Doblo Van, the dealer is trying to stimulate which stage of the product adoption process?

A major advantage of using individual branding is that

Profits decline in the maturity stage, largely because of increased competition.

A brand name is the part of the brand that is spoken.

What major changes in a marketing strategy may be required as a product moves into the maturity stage of the product life cycle?

During the maturity stage

Jose went skiing one weekend with several of his friends. While at the slope, Jose injured his leg and needed to see a doctor. Jose is likely going to view solutions to his problem as

An individual knows that a product exists, but has little information regarding the product and does not seek additional information. In what stage of the product adoption process is that person?

iPod is the ____ of the MP3 player made by Apple, Inc.

Packages designed to appeal to children often use

Melissa needs some spaghetti sauce and always buy Ragu. However, her local supermarket is out of Ragu and since Melissa wants to get home to cook dinner she settles for Prego. Melissa has brand for Ragu and brand for Prego.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Developing and Managing Products

Services Marketing

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 11: Product Concepts, Branding and Packaging

In marketing, family packaging means

To use co-branding effectively, which one of the following is probably least important?

Labeling is ____________ packaging.​

The brand name "Minute Rice" would be more difficult to protect legally than "Exxon."

Healthy Choice is a ____ manufactured by ConAgra Foods, which is a ____.

Sandwich bread would more likely be packaged in a green wrapper than a yellow one.

Although they become part of a larger product, ____ can often be easily identified and distinguished on the larger product.

Brands provide all of the following benefits for buyers except that they do not

When Fiat offers to let qualified buyers test drive the Fiat Doblo Van, the dealer is trying to stimulate which stage of the product adoption process?

A major advantage of using individual branding is that

Profits decline in the maturity stage, largely because of increased competition.

A brand name is the part of the brand that is spoken.

What major changes in a marketing strategy may be required as a product moves into the maturity stage of the product life cycle?

During the maturity stage

Jose went skiing one weekend with several of his friends. While at the slope, Jose injured his leg and needed to see a doctor. Jose is likely going to view solutions to his problem as

An individual knows that a product exists, but has little information regarding the product and does not seek additional information. In what stage of the product adoption process is that person?

iPod is the ____ of the MP3 player made by Apple, Inc.

Packages designed to appeal to children often use

Melissa needs some spaghetti sauce and always buy Ragu. However, her local supermarket is out of Ragu and since Melissa wants to get home to cook dinner she settles for Prego. Melissa has brand ____ for Ragu and brand ____ for Prego.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Developing and Managing Products

Services Marketing

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Labeling is ____________ packaging.

Healthy Choice is a manufactured by ConAgra Foods, which is a .

Melissa needs some spaghetti sauce and always buy Ragu. However, her local supermarket is out of Ragu and since Melissa wants to get home to cook dinner she settles for Prego. Melissa has brand for Ragu and brand for Prego.