Exam 11: Product Concepts, Branding and Packaging

Which of the following tactics would typically be employed when a product is in the growth stage of its life cycle?

Green Giant is an example of a private distributor brand.

Sales usually start to decline during the ____ stage of the product life cycle.

Co-branding capitalizes on the trust that customers have in both companies involved, especially when the brands complement one another in the mind of the buyer.

Besides generic names, what other types of names are very difficult to protect?

The brand name Hamburger Helper would most likely be considered

The talking gecko used by Geico Insurance facilitates the development of

The part of a brand that can be spoken including letters, numbers, and words is the

Federal laws require the disclosure of nutritional information on labels. So far, evidence on this matter

A service is intangible and is the result of the application of human or mechanical efforts to people or objects.

Brand preference is a degree of brand loyalty in which a customer definitely prefers one brand over competitive offerings and will purchase this brand if available.

The two major product categories are business and institutional.

Nutritional information on labels is required by law, though consumers are indifferent to its availability.

Procter & Gamble makes at least eight different laundry detergents. This is most relevant to the issue of

Products are classified as being business or consumer products according to the

Which of the following products is an example of a manufacturer brand?

Consistency among package designs is essential for an organization's product mix.

When we speak of the number of product lines that a company offers, we are referring to the ____________ of the company's product mix.​

Identify the major stages of the product life cycle, and explain how industry sales and profits vary across these stages.

Apple Computer is an example of a manufacturer brand.