Question 1

Distribution capabilities can increase as a result of co-branding, which is an advantage for participating partners.

Accepted Answer

A) True 
 B)False

Question 2

The three levels of brand loyalty from strongest to weakest are

Accepted Answer

A) preference, insistence, recognition. 
B) insistence, recognition, preference. 
C) insistence, preference, recognition. 
D) recognition, preference, insistence. 
E) insistence, preference, indifference. 
A) preference, insistence, recognition. 
B) insistence, recognition, preference. 
C) insistence, preference, recognition. 
D) recognition, preference, insistence. 
E) insistence, preference, indifference.

Question 3

Sales peak in a product's maturity stage.

Accepted Answer

A) True 
 B)False

Question 4

Private distributor brands are owned by retailers and do not identify the manufacturer of the product. Which of the following is an example of a private distributor brand?

Accepted Answer

A) Green Giant corn 
B) Dell computers 
C) Sears Kenmore washers 
D) Little Debbie snack cakes 
E) Nike Air Jordan basketball shoes 
A) Green Giant corn 
B) Dell computers 
C) Sears Kenmore washers 
D) Little Debbie snack cakes 
E) Nike Air Jordan basketball shoes

Question 5

Brand licensing agreements can fail for many reasons but usually not because of

Accepted Answer

A) poor timing in the marketplace. 
B) a lack of manufacturing control of the licensed product. 
C) a strong match between the product and the licensed brand. 
D) using the wrong types of distribution channels to market the product. 
E) licensing the brand to too many unrelated products. 
A) poor timing in the marketplace. 
B) a lack of manufacturing control of the licensed product. 
C) a strong match between the product and the licensed brand. 
D) using the wrong types of distribution channels to market the product. 
E) licensing the brand to too many unrelated products.

Question 6

The first adopters of a product are the innovators.

Accepted Answer

A) True 
 B)False

Question 7

The weakest level of brand loyalty is brand

Accepted Answer

A) recognition. 
B) insistence. 
C) equity. 
D) trial. 
E) preference. 
A) recognition. 
B) insistence. 
C) equity. 
D) trial. 
E) preference.

Question 8

When Minute Maid mailed out free samples of its new instant drink mix, it was trying to move prospective customers into the ____ stage of the product adoption process.

Accepted Answer

A) awareness 
B) interest 
C) evaluation 
D) trial 
E) adoption 
A) awareness 
B) interest 
C) evaluation 
D) trial 
E) adoption

Question 9

Price cuts are typical in a product's growth stage.

Accepted Answer

A) True 
 B)False

Question 10

The similar jar shapes for mayonnaise products are an example of category-consistent packaging.

Accepted Answer

A) True 
 B)False

Question 11

In the awareness stage of the product adoption process, the buyer seeks information about the product.

Accepted Answer

A) True 
 B)False

Question 12

Sellers can sometimes prolong a product's life cycle.

Accepted Answer

A) True 
 B)False

Question 13

A product line is a particular version of a product that can be designated as a distinct offering on the organization's list of products.

Accepted Answer

A) True 
 B)False

Question 14

A buyer becomes aware of the product during the evaluation phase of the product adoption process.

Accepted Answer

A) True 
 B)False

Question 15

Gap clothing stores sell primarily what type of products?

Accepted Answer

A) Convenience 
B) Shopping 
C) Unsought 
D) Nondurable 
E) Specialty 
A) Convenience 
B) Shopping 
C) Unsought 
D) Nondurable 
E) Specialty

Question 16

​____________ are relatively inexpensive, frequently purchased items for which buyers exert only minimal purchasing effort.

Accepted Answer

A) Consumer products 
B) Shopping products 
C) Convenience products 
D) Business products 
E) Specialty products 
A) Consumer products 
B) Shopping products 
C) Convenience products 
D) Business products 
E) Specialty products

Question 17

Brunswick's bowling balls, bowling bags, and shoes are individual product ____ for this sporting goods manufacturer.

Accepted Answer

A) menus 
B) mixes 
C) lines 
D) life cycles 
E) ensembles 
A) menus 
B) mixes 
C) lines 
D) life cycles 
E) ensembles

Question 18

The term "cultural branding" describes how a brand conveys a powerful myth that consumers find useful in cementing their identities.

Accepted Answer

A) True 
 B)False

Question 19

A distributor of plumbing supplies purchases a desktop computer to aid in inventory control. This computer is an example of which type of business product?

Accepted Answer

A) Raw material 
B) Installations 
C) Accessory equipment 
D) Component part 
E) Process material 
A) Raw material 
B) Installations 
C) Accessory equipment 
D) Component part 
E) Process material

Question 20

While shopping at a landscaping store, Jessie sees a green bag labeled "potting soil." This is an example of

Accepted Answer

A) streamline packaging. 
B) generic branding. 
C) store branding. 
D) individual branding. 
E) category-consistent packaging. 
A) streamline packaging. 
B) generic branding. 
C) store branding. 
D) individual branding. 
E) category-consistent packaging.

Distribution capabilities can increase as a result of co-branding, which is an advantage for participating partners.

The three levels of brand loyalty from strongest to weakest are

Sales peak in a product's maturity stage.

Private distributor brands are owned by retailers and do not identify the manufacturer of the product. Which of the following is an example of a private distributor brand?

Brand licensing agreements can fail for many reasons but usually not because of

The first adopters of a product are the innovators.

The weakest level of brand loyalty is brand

When Minute Maid mailed out free samples of its new instant drink mix, it was trying to move prospective customers into the ____ stage of the product adoption process.

Price cuts are typical in a product's growth stage.

The similar jar shapes for mayonnaise products are an example of category-consistent packaging.

In the awareness stage of the product adoption process, the buyer seeks information about the product.

Sellers can sometimes prolong a product's life cycle.

A product line is a particular version of a product that can be designated as a distinct offering on the organization's list of products.

A buyer becomes aware of the product during the evaluation phase of the product adoption process.

Gap clothing stores sell primarily what type of products?

____________ are relatively inexpensive, frequently purchased items for which buyers exert only minimal purchasing effort.

Brunswick's bowling balls, bowling bags, and shoes are individual product ____ for this sporting goods manufacturer.

The term "cultural branding" describes how a brand conveys a powerful myth that consumers find useful in cementing their identities.

A distributor of plumbing supplies purchases a desktop computer to aid in inventory control. This computer is an example of which type of business product?

While shopping at a landscaping store, Jessie sees a green bag labeled "potting soil." This is an example of

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Developing and Managing Products

Services Marketing

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 11: Product Concepts, Branding and Packaging

Distribution capabilities can increase as a result of co-branding, which is an advantage for participating partners.

The three levels of brand loyalty from strongest to weakest are

Sales peak in a product's maturity stage.

Private distributor brands are owned by retailers and do not identify the manufacturer of the product. Which of the following is an example of a private distributor brand?

Brand licensing agreements can fail for many reasons but usually not because of

The first adopters of a product are the innovators.

The weakest level of brand loyalty is brand

When Minute Maid mailed out free samples of its new instant drink mix, it was trying to move prospective customers into the ____ stage of the product adoption process.

Price cuts are typical in a product's growth stage.

The similar jar shapes for mayonnaise products are an example of category-consistent packaging.

In the awareness stage of the product adoption process, the buyer seeks information about the product.

Sellers can sometimes prolong a product's life cycle.

A product line is a particular version of a product that can be designated as a distinct offering on the organization's list of products.

A buyer becomes aware of the product during the evaluation phase of the product adoption process.

Gap clothing stores sell primarily what type of products?

​____________ are relatively inexpensive, frequently purchased items for which buyers exert only minimal purchasing effort.

Brunswick's bowling balls, bowling bags, and shoes are individual product ____ for this sporting goods manufacturer.

The term "cultural branding" describes how a brand conveys a powerful myth that consumers find useful in cementing their identities.

A distributor of plumbing supplies purchases a desktop computer to aid in inventory control. This computer is an example of which type of business product?

While shopping at a landscaping store, Jessie sees a green bag labeled "potting soil." This is an example of

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Developing and Managing Products

Services Marketing

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

____________ are relatively inexpensive, frequently purchased items for which buyers exert only minimal purchasing effort.