Question 1

The words "Grade A Eggs" on an egg carton fulfill a legal requirement of labeling.

Accepted Answer

A) True 
 B)False

Question 2

Business products are

Accepted Answer

A) purchased for personal consumption. 
B) chosen on the basis of preferences expressed by a business procurement department. 
C) purchased for both their functional aspects and their psychological rewards. 
D) classified according to their characteristics and intended uses. 
E) not purchased by nonbusiness organizations. 
A) purchased for personal consumption. 
B) chosen on the basis of preferences expressed by a business procurement department. 
C) purchased for both their functional aspects and their psychological rewards. 
D) classified according to their characteristics and intended uses. 
E) not purchased by nonbusiness organizations.

Question 3

The crush-proof cylinder package for Pringle's potato chips is an example of innovative packaging.

Accepted Answer

A) True 
 B)False

Question 4

During the introduction stage of a successful product, profits are usually

Accepted Answer

A) at their highest point. 
B) negative and decreasing. 
C) negative and increasing. 
D) positive and increasing. 
E) declining. 
A) at their highest point. 
B) negative and decreasing. 
C) negative and increasing. 
D) positive and increasing. 
E) declining.

Question 5

What is brand loyalty? Explain the three degrees of brand loyalty.

Accepted Answer

Brand loyalty is a customer's favorable

Question 6

When a business finds itself squeezed out of a market for a product or loses interest in that product, it is a sign of being in the ____ stage of the product life cycle.

Accepted Answer

A) maturity 
B) growth 
C) introduction 
D) market reduction 
E) decline 
A) maturity 
B) growth 
C) introduction 
D) market reduction 
E) decline

Question 7

Communicating product benefits to consumers is very important in the introduction stage.

Accepted Answer

A) True 
 B)False

Question 8

Intuitiv Manufacturing's large plastics molding machine suddenly broke down during its day shift. When considering the purchase of available alternatives, Intiutiv decided to rent one for the next two years instead of buying one. In this situation, the large plastics molding machine it rented would be classified as

Accepted Answer

A) an installation. 
B) accessory equipment. 
C) an unsought good. 
D) a process material. 
E) MRO supplies. 
A) an installation. 
B) accessory equipment. 
C) an unsought good. 
D) a process material. 
E) MRO supplies.

Question 9

A ____ brand type is considered the least protectable under existing trademark regulations.

Accepted Answer

A) descriptive 
B) fanciful 
C) generic 
D) symbolic 
E) suggestive 
A) descriptive 
B) fanciful 
C) generic 
D) symbolic 
E) suggestive

Question 10

​You are the assistant manager for consumer product adoption strategies. Your job requires you to manage the third stage of the five-stage product adoption process. Which one of the following statements is true in regards to your job focus?

Accepted Answer

A) You should focus on making sure buyers are aware of your product's existence. 
B) You should focus on encouraging the current buyers of your product to become repeat buyers. 
C) You should focus on making sure buyers clearly understand your product's benefits. 
D) You should focus on providing information about your product. 
E) You should focus on encouraging buyers to just try your product. 
A) You should focus on making sure buyers are aware of your product's existence. 
B) You should focus on encouraging the current buyers of your product to become repeat buyers. 
C) You should focus on making sure buyers clearly understand your product's benefits. 
D) You should focus on providing information about your product. 
E) You should focus on encouraging buyers to just try your product.

Question 11

Obtaining a specialty product involves a considerable amount of comparison activity.

Accepted Answer

A) True 
 B)False

Question 12

Which one of the following is not a benefit of multiple packaging?

Accepted Answer

A) Facilitates special price offers 
B) Increases demand 
C) Increases consumer acceptance of the product 
D) Makes handling or storage easier 
E) Conveys an overall image of the firm 
A) Facilitates special price offers 
B) Increases demand 
C) Increases consumer acceptance of the product 
D) Makes handling or storage easier 
E) Conveys an overall image of the firm

Question 13

Marvel Comics allowed various organizations to use its Spiderman and Incredible Hulk characters to market a wide variety of toys and clothing items. Marvel Comics received a percentage of the gross revenues. This is

Accepted Answer

A) brand licensing. 
B) character exploiting. 
C) co-branding. 
D) family branding. 
E) trademark leasing. 
A) brand licensing. 
B) character exploiting. 
C) co-branding. 
D) family branding. 
E) trademark leasing.

Question 14

Of the following choices, which would be the easiest brand name to legally protect?

Accepted Answer

A) Tarzink Yogurt 
B) Learn and Grow Daycare 
C) Scout Camping Supplies 
D) Sullivan Water Filtering Systems 
E) Western County Distributors 
A) Tarzink Yogurt 
B) Learn and Grow Daycare 
C) Scout Camping Supplies 
D) Sullivan Water Filtering Systems 
E) Western County Distributors

Question 15

Shopping products have a ____ inventory turnover and need ____ distribution outlets than convenience goods.

Accepted Answer

A) similar; more 
B) higher; fewer 
C) higher; more 
D) lower; more 
E) lower; fewer 
A) similar; more 
B) higher; fewer 
C) higher; more 
D) lower; more 
E) lower; fewer

Question 16

If Subway made an agreement allowing another company to use its brand name on a new supermarket ready-to-eat sandwich, this would be called

Accepted Answer

A) co-branding. 
B) brand extension. 
C) brand licensing. 
D) trademark licensing. 
E) cooperative branding. 
A) co-branding. 
B) brand extension. 
C) brand licensing. 
D) trademark licensing. 
E) cooperative branding.

Question 17

The overall challenge for marketers when developing packaging is to

Accepted Answer

A) make it as attractive as possible to the target market of the product. 
B) create effective, convenient packaging that appeals to customers and keeps costs low. 
C) find ways to reduce costs as much as possible for packaging without letting safety suffer. 
D) always be more innovative than the competitors in order to make a product stand out. 
E) ensure that product damage is minimized during distribution. 
A) make it as attractive as possible to the target market of the product. 
B) create effective, convenient packaging that appeals to customers and keeps costs low. 
C) find ways to reduce costs as much as possible for packaging without letting safety suffer. 
D) always be more innovative than the competitors in order to make a product stand out. 
E) ensure that product damage is minimized during distribution.

Question 18

Many products never get beyond the introduction stage.

Accepted Answer

A) True 
 B)False

Question 19

Jeff went to his local supermarket to purchase cola, chips, dip, and salsa for the weekend's gathering to watch the football game. As far as the cola goes, Jeff thinks they all taste the same and buys either Coke or Pepsi, whichever is on sale. However, for the chips, he likes to buy Doritos White Corn when the store has them. While at the store, he picks up Coke and Santidas Corn chips because the store did not have the Doritos. When he gets to the salsa aisle he finds that his favorite brand, Pace's is out of stock. Rather than buy a different brand, he goes to another store to find the Paces. Jeff's brand loyalty on this shopping trip can be described as ___ for the cola, ___ for the chips, and ___ for the salsa.

Accepted Answer

A) recognition; preference; loyalty 
B) recognition; preference; insistence 
C) awareness; preference; insistence 
D) preference; awareness; insistence 
E) awareness; insistence; preference 
A) recognition; preference; loyalty 
B) recognition; preference; insistence 
C) awareness; preference; insistence 
D) preference; awareness; insistence 
E) awareness; insistence; preference

Question 20

Brand equity is a customer's favorable attitude toward a specific brand and, depending on strength, some likelihood of consistent purchase of the brand when needs for a product in this product category arise.

Accepted Answer

A) True 
 B)False

The words "Grade A Eggs" on an egg carton fulfill a legal requirement of labeling.

Business products are

The crush-proof cylinder package for Pringle's potato chips is an example of innovative packaging.

During the introduction stage of a successful product, profits are usually

What is brand loyalty? Explain the three degrees of brand loyalty.

When a business finds itself squeezed out of a market for a product or loses interest in that product, it is a sign of being in the ____ stage of the product life cycle.

Communicating product benefits to consumers is very important in the introduction stage.

A ____ brand type is considered the least protectable under existing trademark regulations.

You are the assistant manager for consumer product adoption strategies. Your job requires you to manage the third stage of the five-stage product adoption process. Which one of the following statements is true in regards to your job focus?

Obtaining a specialty product involves a considerable amount of comparison activity.

Which one of the following is not a benefit of multiple packaging?

Marvel Comics allowed various organizations to use its Spiderman and Incredible Hulk characters to market a wide variety of toys and clothing items. Marvel Comics received a percentage of the gross revenues. This is

Of the following choices, which would be the easiest brand name to legally protect?

Shopping products have a inventory turnover and need distribution outlets than convenience goods.

If Subway made an agreement allowing another company to use its brand name on a new supermarket ready-to-eat sandwich, this would be called

The overall challenge for marketers when developing packaging is to

Many products never get beyond the introduction stage.

Brand equity is a customer's favorable attitude toward a specific brand and, depending on strength, some likelihood of consistent purchase of the brand when needs for a product in this product category arise.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Developing and Managing Products

Services Marketing

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 11: Product Concepts, Branding and Packaging

The words "Grade A Eggs" on an egg carton fulfill a legal requirement of labeling.

Business products are

The crush-proof cylinder package for Pringle's potato chips is an example of innovative packaging.

During the introduction stage of a successful product, profits are usually

What is brand loyalty? Explain the three degrees of brand loyalty.

When a business finds itself squeezed out of a market for a product or loses interest in that product, it is a sign of being in the ____ stage of the product life cycle.

Communicating product benefits to consumers is very important in the introduction stage.

A ____ brand type is considered the least protectable under existing trademark regulations.

​You are the assistant manager for consumer product adoption strategies. Your job requires you to manage the third stage of the five-stage product adoption process. Which one of the following statements is true in regards to your job focus?

Obtaining a specialty product involves a considerable amount of comparison activity.

Which one of the following is not a benefit of multiple packaging?

Marvel Comics allowed various organizations to use its Spiderman and Incredible Hulk characters to market a wide variety of toys and clothing items. Marvel Comics received a percentage of the gross revenues. This is

Of the following choices, which would be the easiest brand name to legally protect?

Shopping products have a ____ inventory turnover and need ____ distribution outlets than convenience goods.

If Subway made an agreement allowing another company to use its brand name on a new supermarket ready-to-eat sandwich, this would be called

The overall challenge for marketers when developing packaging is to

Many products never get beyond the introduction stage.

Brand equity is a customer's favorable attitude toward a specific brand and, depending on strength, some likelihood of consistent purchase of the brand when needs for a product in this product category arise.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Developing and Managing Products

Services Marketing

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

You are the assistant manager for consumer product adoption strategies. Your job requires you to manage the third stage of the five-stage product adoption process. Which one of the following statements is true in regards to your job focus?

Shopping products have a inventory turnover and need distribution outlets than convenience goods.