Exam 9: A: Primary Data Collection: Experimentation and Test Markets

An experiment is designed to test how consumers go about choosing life insurance policies.If this experiment uses a sample of college students,it would likely not have _______.

The "treatment" is also referred to as which of the following?

Test marketing sounds like a natural step in the progression of a product through the product development process.However,there are some risks associated with conducting test markets.Hence,what are the 4 factors that should be taken into account in determining whether or not to conduct a test market?

Sales are a common dependent variable in marketing experiments.

A _____________ is a by-product of the research process itself.

If the researcher can show that the experimental or treatment variable actually produced the differences observed in the dependent variable,then the experiment can be said to be which of the following?

Which of the following has the highest degree of external validity?

Experiments are especially effective in showing causality because they are able to do what?

Pre-experimental designs offer little or no control over extraneous factors.

__________ refers to changes in subjects throughout the course of the experiment that are a function of time, such as getting older, tiring, etc.

Test markets are which of the following type of experiment?

Under what conditions can the results of a test market be used to forecast sales for a region?

Experimental research is often referred to as causal research.

Because laboratory experiments can control extraneous effects,the researcher's ability to infer that the independent variable is causing change in the dependent variable is enhanced.

Your client is interested in determining which of two Internet banner ads is more effective.Design a field experiment.Be sure to identify the independent and dependent variables.

In order to show that variable A causes variable B,A must occur:

Concomitant variation occurs when 2 variables are _______.

Full commercialization of a new product is generally less expensive than conducting a test market.

__________ refers to the intervention between the beginning and end of an experiment,involving outside variables or events that might change the dependent variable.

Which of the following is the main disadvantage of laboratory experiments?