Question 1

The complete sequence of suppliers that contribute to creating and delivering a good or service is called the ______.

Accepted Answer

A)  production cycle 
B)  chain of command 
C)  supply chain 
D)  physical distribution process 
A)  production cycle 
B)  chain of command 
C)  supply chain 
D)  physical distribution process

Question 2

Customers who choose one brand over another are displaying ______.

Accepted Answer

A)  brand comprehension 
B)  brand recognition 
C)  brand insistence 
D)  brand preference 
A)  brand comprehension 
B)  brand recognition 
C)  brand insistence 
D)  brand preference

Question 3

Marketers who ship products to other countries are required to comply with labelling requirements in those nations.

Accepted Answer

A) True 
 B)False

Question 4

All firms face two significant challenges of selecting a distribution channel and making a decision regarding the level of distribution intensity.

Accepted Answer

A) True 
 B)False

Question 5

Where does the supply chain end?

Accepted Answer

A)  producer 
B)  wholesaler 
C)  customer 
D)  physical distribution system 
A)  producer 
B)  wholesaler 
C)  customer 
D)  physical distribution system

Question 6

Differentiate between business products and consumer products, with examples.

Accepted Answer

(can be expanded by students)
Business p

Question 7

Peapod is an online grocery service that saves customers time by selecting, packing, and delivering groceries to customers. Peapod is utilizing a ______ retail strategy.

Accepted Answer

A)  pricing 
B)  promotional 
C)  customer service 
D)  product 
A)  pricing 
B)  promotional 
C)  customer service 
D)  product

Question 8

Complete the following using the terms listed below.
-Coca-Cola, Nike, Google, and American Express are examples of ______.

Accepted Answer

A) marketing intermediary 
B) test marketing 
C) brand insistence 
D) product life cycle 
E) brand name
F)wholesaler
G)family brand
H)product line
I)convenience products
J)product line.
K)wheel of retailing
L)logistics 
A) marketing intermediary 
B) test marketing 
C) brand insistence 
D) product life cycle 
E) brand name
F)wholesaler
G)family brand
H)product line
I)convenience products
J)product line.
K)wheel of retailing
L)logistics

Question 9

Some products can be highly profitable during the later stages of their life cycle because the initial development costs already have been recovered.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following approaches would result in the fewest number of intermediaries?

Accepted Answer

A)  intensive distribution 
B)  selective distribution 
C)  exclusive distribution 
D)  scrambled distribution 
A)  intensive distribution 
B)  selective distribution 
C)  exclusive distribution 
D)  scrambled distribution

Question 11

Advertising slogans, such as "Just Do It" or "Obey Your Thirst," are ______ that are given legal protection solely to the brand's owner.

Accepted Answer

A)  brand names 
B)  trademarks 
C)  registered phrases 
D)  catchphrases 
A)  brand names 
B)  trademarks 
C)  registered phrases 
D)  catchphrases

Question 12

A brand or product manager plans and implements promotional, pricing, distribution, and product arrangements.

Accepted Answer

A) True 
 B)False

Question 13

Explain the wheel of retailing.

Accepted Answer

The wheel of retailing is a theory that

Question 14

In a bid to reach a target market of a small number of buyers or customers within a small geographical area, it is recommended that a firm use a variety of marketing intermediaries instead of direct marketing.

Accepted Answer

A) True 
 B)False

Question 15

ABC Company undertook a market survey and an in-depth review of its financial statement two years after introducing its new mobile hand device. Management realized reduced customer numbers, decreased sales, and loss of product. Which stage of the product life cycle is ABC Company?

Accepted Answer

A)  maturity stage 
B)  decline stage 
C)  introductory stage 
D)  growth stage 
A)  maturity stage 
B)  decline stage 
C)  introductory stage 
D)  growth stage

Question 16

Complete the following using the terms listed below.
-______ are those items typically purchased often by consumers, with little effort.

Accepted Answer

A) marketing intermediary 
B) test marketing 
C) brand insistence 
D) product life cycle 
E) brand name
F)wholesaler
G)family brand
H)product line
I)convenience products
J)product line.
K)wheel of retailing
L)logistics 
A) marketing intermediary 
B) test marketing 
C) brand insistence 
D) product life cycle 
E) brand name
F)wholesaler
G)family brand
H)product line
I)convenience products
J)product line.
K)wheel of retailing
L)logistics

Question 17

Describe how services differ from goods.

Accepted Answer

Services, unlike goods, are intangible.

Question 18

Provide examples of products using the three levels of distribution intensity.

Accepted Answer

Products such as milk and news

Question 19

If a company's target market is small and buyers are concentrated in a specific geographical area, which distribution channel would be most effective?

Accepted Answer

A)  direct channel 
B)  use of multiple market intermediaries 
C)  long distribution channel 
D)  producer to wholesaler to retailer to consumer 
A)  direct channel 
B)  use of multiple market intermediaries 
C)  long distribution channel 
D)  producer to wholesaler to retailer to consumer

Question 20

The ultimate preference for brand loyalty is brand preference.

Accepted Answer

A) True 
 B)False

The complete sequence of suppliers that contribute to creating and delivering a good or service is called the ______.

Customers who choose one brand over another are displaying ______.

Marketers who ship products to other countries are required to comply with labelling requirements in those nations.

All firms face two significant challenges of selecting a distribution channel and making a decision regarding the level of distribution intensity.

Where does the supply chain end?

Differentiate between business products and consumer products, with examples.

Peapod is an online grocery service that saves customers time by selecting, packing, and delivering groceries to customers. Peapod is utilizing a ______ retail strategy.

Complete the following using the terms listed below. -Coca-Cola, Nike, Google, and American Express are examples of ______.

Some products can be highly profitable during the later stages of their life cycle because the initial development costs already have been recovered.

Which of the following approaches would result in the fewest number of intermediaries?

Advertising slogans, such as "Just Do It" or "Obey Your Thirst," are ______ that are given legal protection solely to the brand's owner.

A brand or product manager plans and implements promotional, pricing, distribution, and product arrangements.

Explain the wheel of retailing.

In a bid to reach a target market of a small number of buyers or customers within a small geographical area, it is recommended that a firm use a variety of marketing intermediaries instead of direct marketing.

ABC Company undertook a market survey and an in-depth review of its financial statement two years after introducing its new mobile hand device. Management realized reduced customer numbers, decreased sales, and loss of product. Which stage of the product life cycle is ABC Company?

Complete the following using the terms listed below. -______ are those items typically purchased often by consumers, with little effort.

Describe how services differ from goods.

Provide examples of products using the three levels of distribution intensity.

If a company's target market is small and buyers are concentrated in a specific geographical area, which distribution channel would be most effective?

The ultimate preference for brand loyalty is brand preference.

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Contemporary Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management, Leadership, and the Internal Organization

Human Resource Management: From Recruitment to Labour Relations

Top Performance Through Empowerment, Teamwork, and Communication

Production and Operations Management

Customer-Driven Marketing

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Filters

Exam 12: Product and Distribution Strategies

The complete sequence of suppliers that contribute to creating and delivering a good or service is called the ______.

Customers who choose one brand over another are displaying ______.

Marketers who ship products to other countries are required to comply with labelling requirements in those nations.

All firms face two significant challenges of selecting a distribution channel and making a decision regarding the level of distribution intensity.

Where does the supply chain end?

Differentiate between business products and consumer products, with examples.

Peapod is an online grocery service that saves customers time by selecting, packing, and delivering groceries to customers. Peapod is utilizing a ______ retail strategy.

Complete the following using the terms listed below. -Coca-Cola, Nike, Google, and American Express are examples of ______.

Some products can be highly profitable during the later stages of their life cycle because the initial development costs already have been recovered.

Which of the following approaches would result in the fewest number of intermediaries?

Advertising slogans, such as "Just Do It" or "Obey Your Thirst," are ______ that are given legal protection solely to the brand's owner.

A brand or product manager plans and implements promotional, pricing, distribution, and product arrangements.

Explain the wheel of retailing.

In a bid to reach a target market of a small number of buyers or customers within a small geographical area, it is recommended that a firm use a variety of marketing intermediaries instead of direct marketing.

ABC Company undertook a market survey and an in-depth review of its financial statement two years after introducing its new mobile hand device. Management realized reduced customer numbers, decreased sales, and loss of product. Which stage of the product life cycle is ABC Company?

Complete the following using the terms listed below. -______ are those items typically purchased often by consumers, with little effort.

Describe how services differ from goods.

Provide examples of products using the three levels of distribution intensity.

If a company's target market is small and buyers are concentrated in a specific geographical area, which distribution channel would be most effective?

The ultimate preference for brand loyalty is brand preference.

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Contemporary Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management, Leadership, and the Internal Organization

Human Resource Management: From Recruitment to Labour Relations

Top Performance Through Empowerment, Teamwork, and Communication

Production and Operations Management

Customer-Driven Marketing

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Filters