Exam 12: Product and Distribution Strategies

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Since potential customers are unaware of a product during its introductory stage, initial promotion concentrates on ______.

(Multiple Choice)
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Which of the following is a benefit of family branding?

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Lands' End and other catalogue retailers are classified as nonstore, direct sellers of goods.

(True/False)
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Marketing intermediaries include ______.

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Describe the three levels of brand loyalty.

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Technological changes can compress the life cycle of products.

(True/False)
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Provide examples of each of the following consumer products: convenience, shopping, and specialty.

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The actual movement of products from producers to consumers or business users is known as the distribution channel.

(True/False)
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Because of their size, startup manufacturers are almost always forced to use the services of marketing intermediaries.

(True/False)
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Define 'marketing intermediary' and explain its importance to an organization.

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The appropriate distribution, promotion, and pricing strategies are essentially the same for most business and consumer products.

(True/False)
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______ is often preferred in the marketing of relatively expensive, complex products that may require demonstrations.

(Multiple Choice)
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The assortment of cereals manufactured under the Kellogg's name, such as Corn Flakes and Raisin Bran, constitutes the company's product line.

(True/False)
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The activities involved with the actual movement of goods from the producer to the user are part of the ______.

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The first step towards developing a retail strategy is to select a pricing strategy in order to avoid making loss.

(True/False)
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Coke, Diet Coke, Cherry Coke, Coke Zero, and Coke with Lime constitute Coca-Cola's ______ of soft drinks.

(Multiple Choice)
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The first step in developing a competitive retailing strategy is to ______.

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Retailers can be divided into two categories: ______ and ______.

(Multiple Choice)
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Travis wants to replace his old mattress with a new soft-foam mattress, and has spent almost a week researching different brands and prices. When he's ready to buy, Travis will be purchasing a(n) ______ product.

(Multiple Choice)
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Discuss the importance of brand loyalty and brand equity.

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