Question 1

Complete the following using the terms listed below.
-A(n) ______ is a firm that moves goods between producers and consumers or business users.

Accepted Answer

A) marketing intermediary 
B) test marketing 
C) brand insistence 
D) product life cycle 
E) brand name
F)wholesaler
G)family brand
H)product line
I)convenience products
J)product line.
K)wheel of retailing
L)logistics 
A) marketing intermediary 
B) test marketing 
C) brand insistence 
D) product life cycle 
E) brand name
F)wholesaler
G)family brand
H)product line
I)convenience products
J)product line.
K)wheel of retailing
L)logistics

Question 2

ABC Company deals with the installation of computer parts for customers. What marketing strategy do you think the company can adopt, and why?

Accepted Answer

(can be expanded by students)
ABC Compan

Question 3

Ordering merchandise from eBay or Amazon.com is a ______ form of nonstore retailing.

Accepted Answer

A)  direct-response selling 
B)  Internet retailing 
C)  automatic merchandising 
D)  direct selling 
A)  direct-response selling 
B)  Internet retailing 
C)  automatic merchandising 
D)  direct selling

Question 4

A product line is a group of ______ products marked by physical ______.

Accepted Answer

A)  related; similarities 
B)  unrelated; similarities 
C)  related; differences 
D)  unrelated; differences 
A)  related; similarities 
B)  unrelated; similarities 
C)  related; differences 
D)  unrelated; differences

Question 5

A building contractor is creating a southwestern-style restaurant in Calgary. Which method of transportation would be best for shipping ceramic tile from New Mexico to Alberta?

Accepted Answer

A)  truck 
B)  air 
C)  railroad 
D)  water 
A)  truck 
B)  air 
C)  railroad 
D)  water

Question 6

The new-product development stage that deals with the elimination of ideas that do NOT mesh with overall company objectives is ______.

Accepted Answer

A)  testing 
B)  screening 
C)  commercialization 
D)  product development 
A)  testing 
B)  screening 
C)  commercialization 
D)  product development

Question 7

Explain the difference between direct and indirect distribution channels. Provide an example of each type.

Accepted Answer

A direct distribution channel is one tha

Question 8

Physical distribution is the movement of products from producer to user.

Accepted Answer

A) True 
 B)False

Question 9

A new computer server is classified as an expense item.

Accepted Answer

A) True 
 B)False

Question 10

______ is responsible for moving goods and services from producers to buyers.

Accepted Answer

A)  Production 
B)  Distribution 
C)  Marketing 
D)  Logistics 
A)  Production 
B)  Distribution 
C)  Marketing 
D)  Logistics

Question 11

A product is a bundle of physical, service, and symbolic attributes.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is NOT a benefit of using Universal Product Codes (UPCs)?

Accepted Answer

A)  Control inventory. 
B)  Speed up retail transactions. 
C)  Provide caloric and nutrition information. 
D)  Evaluate customer purchases. 
A)  Control inventory. 
B)  Speed up retail transactions. 
C)  Provide caloric and nutrition information. 
D)  Evaluate customer purchases.

Question 13

Products purchased only after the consumer has compared competing products in competing stores on the basis of price, quality, style, and colour would be classified as ______.

Accepted Answer

A)  supplies 
B)  shopping products 
C)  specialty products 
D)  convenience products 
A)  supplies 
B)  shopping products 
C)  specialty products 
D)  convenience products

Question 14

Explain the relationship between a company's product line and product mix.

Accepted Answer

A product line is a series of related pr

Question 15

Complete the following using the terms listed below.
-A single brand name such as Johnson & Johnson that is used for the entire line of products is an example of a(n) ______.

Accepted Answer

A) marketing intermediary 
B) test marketing 
C) brand insistence 
D) product life cycle 
E) brand name
F)wholesaler
G)family brand
H)product line
I)convenience products
J)product line.
K)wheel of retailing
L)logistics 
A) marketing intermediary 
B) test marketing 
C) brand insistence 
D) product life cycle 
E) brand name
F)wholesaler
G)family brand
H)product line
I)convenience products
J)product line.
K)wheel of retailing
L)logistics

Question 16

The three main categories of products are ______.

Accepted Answer

A)  speciality, customer product and manufacturing products 
B)  convenience product, shopping product and specialty products 
C)  shopping product, customer product, sales products 
A)  speciality, customer product and manufacturing products 
B)  convenience product, shopping product and specialty products 
C)  shopping product, customer product, sales products

Question 17

An exclusive distribution contract allows the retailer to carry an adequate inventory and provide service facilities.

Accepted Answer

A) True 
 B)False

Question 18

What are the two categories of marketing intermediaries? Discuss how marketing intermediaries add value to a product as it moves through the distribution channel.

Accepted Answer

The two main categories of marketing int

Question 19

A new television set is classified as a specialty product.

Accepted Answer

A) True 
 B)False

Question 20

The three categories of business products are convenience goods, shopping goods, and specialty products.

Accepted Answer

A) True 
 B)False

Complete the following using the terms listed below. -A(n) ______ is a firm that moves goods between producers and consumers or business users.

ABC Company deals with the installation of computer parts for customers. What marketing strategy do you think the company can adopt, and why?

Ordering merchandise from eBay or Amazon.com is a ______ form of nonstore retailing.

A product line is a group of products marked by physical .

A building contractor is creating a southwestern-style restaurant in Calgary. Which method of transportation would be best for shipping ceramic tile from New Mexico to Alberta?

The new-product development stage that deals with the elimination of ideas that do NOT mesh with overall company objectives is ______.

Explain the difference between direct and indirect distribution channels. Provide an example of each type.

Physical distribution is the movement of products from producer to user.

A new computer server is classified as an expense item.

______ is responsible for moving goods and services from producers to buyers.

A product is a bundle of physical, service, and symbolic attributes.

Which of the following is NOT a benefit of using Universal Product Codes (UPCs)?

Products purchased only after the consumer has compared competing products in competing stores on the basis of price, quality, style, and colour would be classified as ______.

Explain the relationship between a company's product line and product mix.

Complete the following using the terms listed below. -A single brand name such as Johnson & Johnson that is used for the entire line of products is an example of a(n) ______.

The three main categories of products are ______.

An exclusive distribution contract allows the retailer to carry an adequate inventory and provide service facilities.

What are the two categories of marketing intermediaries? Discuss how marketing intermediaries add value to a product as it moves through the distribution channel.

A new television set is classified as a specialty product.

The three categories of business products are convenience goods, shopping goods, and specialty products.

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Contemporary Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management, Leadership, and the Internal Organization

Human Resource Management: From Recruitment to Labour Relations

Top Performance Through Empowerment, Teamwork, and Communication

Production and Operations Management

Customer-Driven Marketing

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Filters

Exam 12: Product and Distribution Strategies

Complete the following using the terms listed below. -A(n) ______ is a firm that moves goods between producers and consumers or business users.

ABC Company deals with the installation of computer parts for customers. What marketing strategy do you think the company can adopt, and why?

Ordering merchandise from eBay or Amazon.com is a ______ form of nonstore retailing.

A product line is a group of ______ products marked by physical ______.

A building contractor is creating a southwestern-style restaurant in Calgary. Which method of transportation would be best for shipping ceramic tile from New Mexico to Alberta?

The new-product development stage that deals with the elimination of ideas that do NOT mesh with overall company objectives is ______.

Explain the difference between direct and indirect distribution channels. Provide an example of each type.

Physical distribution is the movement of products from producer to user.

A new computer server is classified as an expense item.

______ is responsible for moving goods and services from producers to buyers.

A product is a bundle of physical, service, and symbolic attributes.

Which of the following is NOT a benefit of using Universal Product Codes (UPCs)?

Products purchased only after the consumer has compared competing products in competing stores on the basis of price, quality, style, and colour would be classified as ______.

Explain the relationship between a company's product line and product mix.

Complete the following using the terms listed below. -A single brand name such as Johnson & Johnson that is used for the entire line of products is an example of a(n) ______.

The three main categories of products are ______.

An exclusive distribution contract allows the retailer to carry an adequate inventory and provide service facilities.

What are the two categories of marketing intermediaries? Discuss how marketing intermediaries add value to a product as it moves through the distribution channel.

A new television set is classified as a specialty product.

The three categories of business products are convenience goods, shopping goods, and specialty products.

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Contemporary Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management, Leadership, and the Internal Organization

Human Resource Management: From Recruitment to Labour Relations

Top Performance Through Empowerment, Teamwork, and Communication

Production and Operations Management

Customer-Driven Marketing

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Filters

A product line is a group of products marked by physical .