Question 1

A manufacturer would try all possible means to eliminate intermediaries and sell directly to its customers because they add unnecessary cost to customers.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following is NOT a benefit of marketing intermediaries?

Accepted Answer

A)  Marketing utility is created. 
B)  Services such as transporting merchandise to convenient locations are performed. 
C)  Costs of buying and selling are decreased. 
D)  Makers of a product can contact customers cost effectively. 
A)  Marketing utility is created. 
B)  Services such as transporting merchandise to convenient locations are performed. 
C)  Costs of buying and selling are decreased. 
D)  Makers of a product can contact customers cost effectively.

Question 3

A marketing intermediary is a person or firm that operates between the producer and the consumer or industrial purchaser.

Accepted Answer

A) True 
 B)False

Question 4

When Arm & Hammer branches out from baking soda into laundry detergent and toothpaste, the company is expanding its product mix.

Accepted Answer

A) True 
 B)False

Question 5

All products possess physical characteristics.

Accepted Answer

A) True 
 B)False

Question 6

Where does the supply chain begin?

Accepted Answer

A)  producer 
B)  delivery of raw materials 
C)  creation of the good or service 
D)  delivery of the good or service to a marketing intermediary 
A)  producer 
B)  delivery of raw materials 
C)  creation of the good or service 
D)  delivery of the good or service to a marketing intermediary

Question 7

Which of the following approach is used by computer manufacturers such as Compaq and Hewlett-Packard?

Accepted Answer

A)  intensive distribution 
B)  selective distribution 
C)  exclusive distribution 
D)  scrambled distribution 
A)  intensive distribution 
B)  selective distribution 
C)  exclusive distribution 
D)  scrambled distribution

Question 8

Adding a marketing intermediary to the distribution process often lowers consumer prices.

Accepted Answer

A) True 
 B)False

Question 9

Complete the following using the terms listed below.
-A group of related products marked by physical similarities or intended for a similar market.

Accepted Answer

A) marketing intermediary 
B) test marketing 
C) brand insistence 
D) product life cycle 
E) brand name
F)wholesaler
G)family brand
H)product line
I)convenience products
J)product line.
K)wheel of retailing
L)logistics 
A) marketing intermediary 
B) test marketing 
C) brand insistence 
D) product life cycle 
E) brand name
F)wholesaler
G)family brand
H)product line
I)convenience products
J)product line.
K)wheel of retailing
L)logistics

Question 10

The combination of industry saturation and intense competition indicates that a product has reached the ______ stage of its product life cycle.

Accepted Answer

A)  early 
B)  decline 
C)  maturity 
D)  growth 
A)  early 
B)  decline 
C)  maturity 
D)  growth

Question 11

Wholesalers are examples of marketing intermediaries.

Accepted Answer

A) True 
 B)False

Question 12

A company's product mix is its assortment of product lines.

Accepted Answer

A) True 
 B)False

Question 13

Which classification of business goods is usually consumed over a long period and usually involves large sums of money?

Accepted Answer

A)  convenience items 
B)  capital items 
C)  installations 
D)  expense items 
A)  convenience items 
B)  capital items 
C)  installations 
D)  expense items

Question 14

American Express is an effective brand name because it ______.

Accepted Answer

A)  is easy to pronounce, recognize, and remember 
B)  is trademarked 
C)  accurately describes the product 
D)  has been around for decades 
A)  is easy to pronounce, recognize, and remember 
B)  is trademarked 
C)  accurately describes the product 
D)  has been around for decades

Question 15

A marketer focuses on a product's ______.

Accepted Answer

A)  physical characteristics 
B)  service attributes 
C)  symbolic attributes 
D)  benefits 
A)  physical characteristics 
B)  service attributes 
C)  symbolic attributes 
D)  benefits

Question 16

Complete the following using the terms listed below.
-In a process called the ______, new retailers enter the market by offering lower prices made possible through reductions in service.

Accepted Answer

A) marketing intermediary 
B) test marketing 
C) brand insistence 
D) product life cycle 
E) brand name
F)wholesaler
G)family brand
H)product line
I)convenience products
J)product line.
K)wheel of retailing
L)logistics 
A) marketing intermediary 
B) test marketing 
C) brand insistence 
D) product life cycle 
E) brand name
F)wholesaler
G)family brand
H)product line
I)convenience products
J)product line.
K)wheel of retailing
L)logistics

Question 17

During the maturity stage, firms aggressively protect their market share and distinguish their products from those of competitors.

Accepted Answer

A) True 
 B)False

Question 18

XYZ over the years has been using a brand name common to all its range of products. This type of branding is categorized as ______.

Accepted Answer

A)  individual branding 
B)  strategic branding 
C)  tactical branding 
D)  family branding 
A)  individual branding 
B)  strategic branding 
C)  tactical branding 
D)  family branding

Question 19

In a process called ______, products pass through a series of stages from their initial appearance to their decline.

Accepted Answer

A)  wheel of retailing 
B)  promotional cycle 
C)  pricing cycle 
D)  product life cycle 
A)  wheel of retailing 
B)  promotional cycle 
C)  pricing cycle 
D)  product life cycle

Question 20

The decision to locate a retail firm is influenced by the following EXCEPT

Accepted Answer

A)  size of the retail outlet. 
B)  financial resources. 
C)  competition. 
D)  number of board of directors. 
A)  size of the retail outlet. 
B)  financial resources. 
C)  competition. 
D)  number of board of directors.

A manufacturer would try all possible means to eliminate intermediaries and sell directly to its customers because they add unnecessary cost to customers.

Which of the following is NOT a benefit of marketing intermediaries?

A marketing intermediary is a person or firm that operates between the producer and the consumer or industrial purchaser.

When Arm & Hammer branches out from baking soda into laundry detergent and toothpaste, the company is expanding its product mix.

All products possess physical characteristics.

Where does the supply chain begin?

Which of the following approach is used by computer manufacturers such as Compaq and Hewlett-Packard?

Adding a marketing intermediary to the distribution process often lowers consumer prices.

Complete the following using the terms listed below. -A group of related products marked by physical similarities or intended for a similar market.

The combination of industry saturation and intense competition indicates that a product has reached the ______ stage of its product life cycle.

Wholesalers are examples of marketing intermediaries.

A company's product mix is its assortment of product lines.

Which classification of business goods is usually consumed over a long period and usually involves large sums of money?

American Express is an effective brand name because it ______.

A marketer focuses on a product's ______.

Complete the following using the terms listed below. -In a process called the ______, new retailers enter the market by offering lower prices made possible through reductions in service.

During the maturity stage, firms aggressively protect their market share and distinguish their products from those of competitors.

XYZ over the years has been using a brand name common to all its range of products. This type of branding is categorized as ______.

In a process called ______, products pass through a series of stages from their initial appearance to their decline.

The decision to locate a retail firm is influenced by the following EXCEPT

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Contemporary Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management, Leadership, and the Internal Organization

Human Resource Management: From Recruitment to Labour Relations

Top Performance Through Empowerment, Teamwork, and Communication

Production and Operations Management

Customer-Driven Marketing

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Filters

Exam 12: Product and Distribution Strategies

A manufacturer would try all possible means to eliminate intermediaries and sell directly to its customers because they add unnecessary cost to customers.

Which of the following is NOT a benefit of marketing intermediaries?

A marketing intermediary is a person or firm that operates between the producer and the consumer or industrial purchaser.

When Arm & Hammer branches out from baking soda into laundry detergent and toothpaste, the company is expanding its product mix.

All products possess physical characteristics.

Where does the supply chain begin?

Which of the following approach is used by computer manufacturers such as Compaq and Hewlett-Packard?

Adding a marketing intermediary to the distribution process often lowers consumer prices.

Complete the following using the terms listed below. -A group of related products marked by physical similarities or intended for a similar market.

The combination of industry saturation and intense competition indicates that a product has reached the ______ stage of its product life cycle.

Wholesalers are examples of marketing intermediaries.

A company's product mix is its assortment of product lines.

Which classification of business goods is usually consumed over a long period and usually involves large sums of money?

American Express is an effective brand name because it ______.

A marketer focuses on a product's ______.

Complete the following using the terms listed below. -In a process called the ______, new retailers enter the market by offering lower prices made possible through reductions in service.

During the maturity stage, firms aggressively protect their market share and distinguish their products from those of competitors.

XYZ over the years has been using a brand name common to all its range of products. This type of branding is categorized as ______.

In a process called ______, products pass through a series of stages from their initial appearance to their decline.

The decision to locate a retail firm is influenced by the following EXCEPT

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Contemporary Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management, Leadership, and the Internal Organization

Human Resource Management: From Recruitment to Labour Relations

Top Performance Through Empowerment, Teamwork, and Communication

Production and Operations Management

Customer-Driven Marketing

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Filters