Exam 12: Product and Distribution Strategies

Newspapers and magazines use which approach to distribution intensity?

Sales offices typically do NOT store or warehouse any inventory.

Media companies that consider entering into satellite radio will carefully monitor the progress of XM and Sirius for ______ before choosing the market as a distribution channel.

Which of the following is NOT among the major reasons why marketers examine their product mix?

When Kroger's grocery store puts its own line of detergent on the shelf next to Tide, the store is promoting its ______ brand.

In which stage of the product life cycle do profits generally first appear?

Which of the following is a reason why some firms skip test marketing?

Describe methods used to extend life cycle of a product.

Lee purchased a new PC from Dell Computer's website. He purchased his product via a(n) ______.

Retailers such as Home Depot and Auto Zone are examples of marketing intermediaries.

Retailers sometimes form cooperatives to share common interests and help each other.

A consumer who is at the stage of brand insistence will buy a competing brand only if his or her preferred brand is unavailable.

A brand may be a name, term, sign, symbol, or design used to identify a product.

The use of direct distribution channels is most common in the ______ market.

Jan takes her car to Oil Express for an oil change. This is an example of a(n) ______.

Complex, expensive products generally require long distribution channels.

A company's product line is a group of unrelated products.

Which of the following is NOT a category of wholesaling intermediaries?

Deshauna is assessing a new product's potential sales and competitive strengths and will obtain initial consumer reaction before the product is sold. Deshauna is in what stage of product development?

What method of transportation accounts for the majority of finished goods finding their way to consumers?