Question 1

A shopping product for one person may be a convenience product for someone else.

Accepted Answer

A) True 
 B)False

Question 2

Many large retailers sell both a private brand and a manufacturer's brand, which are produced by the same manufacturer.

Accepted Answer

A) True 
 B)False

Question 3

Briefly discuss the four stages of a product life cycle and explain what strategies you are likely to adopt to promote and sustain the demand for a new product?

Accepted Answer

The four stages of a product life cycle

Question 4

Yvonne's job is to coordinate the flow of raw materials from suppliers to her company's various production facilities. Which of the following best describes what Yvonne does?

Accepted Answer

A)  physical distribution 
B)  supply chain 
C)  inventory management 
D)  logistics 
A)  physical distribution 
B)  supply chain 
C)  inventory management 
D)  logistics

Question 5

A major cause of product failure is lack of promotional support.

Accepted Answer

A) True 
 B)False

Question 6

Sharper Image's collection of high-tech gadgets and electronic equipment encompasses the company's ______.

Accepted Answer

A)  product mix 
B)  product line 
C)  product cluster 
D)  distribution strategy 
A)  product mix 
B)  product line 
C)  product cluster 
D)  distribution strategy

Question 7

Logistics is the process of coordinating the flow of goods, services, and information among all members of the supply chain.

Accepted Answer

A) True 
 B)False

Question 8

Trademark protection extends to pictorial designs and slogans.

Accepted Answer

A) True 
 B)False

Question 9

Most products experience the fastest sales growth during their introductory stages.

Accepted Answer

A) True 
 B)False

Question 10

A new refrigerator falls into which of the following classifications of goods?

Accepted Answer

A)  specialty products 
B)  accessory equipment 
C)  shopping products 
D)  convenience products 
A)  specialty products 
B)  accessory equipment 
C)  shopping products 
D)  convenience products

Question 11

Karen is aware of both Coke and Pepsi, but she buys whichever is on sale. Karen is at the stage of brand recognition but NOT yet at the stage of brand preference.

Accepted Answer

A) True 
 B)False

Question 12

Agents and brokers may take possession of the goods they handle, but they NEVER take title.

Accepted Answer

A) True 
 B)False

Question 13

Exclusive distribution is well suited for ______.

Accepted Answer

A)  low-priced convenience goods 
B)  luxury automobiles 
C)  franchised specialty goods 
D)  products sold at superstores 
A)  low-priced convenience goods 
B)  luxury automobiles 
C)  franchised specialty goods 
D)  products sold at superstores

Question 14

Stores like Costco which sell to members only are an example of a ______.

Accepted Answer

A)  discount store 
B)  warehouse club 
C)  factory outlet 
D)  supercentre 
A)  discount store 
B)  warehouse club 
C)  factory outlet 
D)  supercentre

Question 15

According to the wheel of retailing, new types of retailers enter the market and gain a competitive foothold by offering superior service.

Accepted Answer

A) True 
 B)False

Question 16

The major goal of logistics management is to improve the speed at which goods, services, and information flow through the supply chain.

Accepted Answer

A) True 
 B)False

Question 17

A child care centre is an example of a consumer service.

Accepted Answer

A) True 
 B)False

Question 18

Vending machines are an example of automatic merchandising.

Accepted Answer

A) True 
 B)False

Question 19

Marketing intermediaries provide a number of services to producers, including financing.

Accepted Answer

A) True 
 B)False

Question 20

Outline the six stages of new product development and explain why they are important to an entrepreneur thinking about entering a new market.

Accepted Answer

The six stages of new product developmen

A shopping product for one person may be a convenience product for someone else.

Many large retailers sell both a private brand and a manufacturer's brand, which are produced by the same manufacturer.

Briefly discuss the four stages of a product life cycle and explain what strategies you are likely to adopt to promote and sustain the demand for a new product?

Yvonne's job is to coordinate the flow of raw materials from suppliers to her company's various production facilities. Which of the following best describes what Yvonne does?

A major cause of product failure is lack of promotional support.

Sharper Image's collection of high-tech gadgets and electronic equipment encompasses the company's ______.

Logistics is the process of coordinating the flow of goods, services, and information among all members of the supply chain.

Trademark protection extends to pictorial designs and slogans.

Most products experience the fastest sales growth during their introductory stages.

A new refrigerator falls into which of the following classifications of goods?

Karen is aware of both Coke and Pepsi, but she buys whichever is on sale. Karen is at the stage of brand recognition but NOT yet at the stage of brand preference.

Agents and brokers may take possession of the goods they handle, but they NEVER take title.

Exclusive distribution is well suited for ______.

Stores like Costco which sell to members only are an example of a ______.

According to the wheel of retailing, new types of retailers enter the market and gain a competitive foothold by offering superior service.

The major goal of logistics management is to improve the speed at which goods, services, and information flow through the supply chain.

A child care centre is an example of a consumer service.

Vending machines are an example of automatic merchandising.

Marketing intermediaries provide a number of services to producers, including financing.

Outline the six stages of new product development and explain why they are important to an entrepreneur thinking about entering a new market.

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Contemporary Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management, Leadership, and the Internal Organization

Human Resource Management: From Recruitment to Labour Relations

Top Performance Through Empowerment, Teamwork, and Communication

Production and Operations Management

Customer-Driven Marketing

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Filters

Exam 12: Product and Distribution Strategies

A shopping product for one person may be a convenience product for someone else.

Many large retailers sell both a private brand and a manufacturer's brand, which are produced by the same manufacturer.

Briefly discuss the four stages of a product life cycle and explain what strategies you are likely to adopt to promote and sustain the demand for a new product?

Yvonne's job is to coordinate the flow of raw materials from suppliers to her company's various production facilities. Which of the following best describes what Yvonne does?

A major cause of product failure is lack of promotional support.

Sharper Image's collection of high-tech gadgets and electronic equipment encompasses the company's ______.

Logistics is the process of coordinating the flow of goods, services, and information among all members of the supply chain.

Trademark protection extends to pictorial designs and slogans.

Most products experience the fastest sales growth during their introductory stages.

A new refrigerator falls into which of the following classifications of goods?

Karen is aware of both Coke and Pepsi, but she buys whichever is on sale. Karen is at the stage of brand recognition but NOT yet at the stage of brand preference.

Agents and brokers may take possession of the goods they handle, but they NEVER take title.

Exclusive distribution is well suited for ______.

Stores like Costco which sell to members only are an example of a ______.

According to the wheel of retailing, new types of retailers enter the market and gain a competitive foothold by offering superior service.

The major goal of logistics management is to improve the speed at which goods, services, and information flow through the supply chain.

A child care centre is an example of a consumer service.

Vending machines are an example of automatic merchandising.

Marketing intermediaries provide a number of services to producers, including financing.

Outline the six stages of new product development and explain why they are important to an entrepreneur thinking about entering a new market.

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Contemporary Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management, Leadership, and the Internal Organization

Human Resource Management: From Recruitment to Labour Relations

Top Performance Through Empowerment, Teamwork, and Communication

Production and Operations Management

Customer-Driven Marketing

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Filters