Exam 12: Product and Distribution Strategies

The tires built by Michelin that appear on Formula 1 race cars are classified as ______.

Compare the classification of consumer goods and services to business goods and services.

The end of the supply chain is when goods or services are delivered to marketing intermediaries.

Global brand names must be selected with care, because an acceptable name in one country may be unacceptable in another country.

______are firms' promises to repair a defective product, refund money paid, or replace a product if it proves unsatisfactory to customers.

As a consultant to XYZ Company deciding to choose a distribution channel, how would you explain the concept of wholesaling and its advantages to the firm?

A company's product line refers to related products that are targeted towards a similar market.

The early stages of a product's life cycle are generally the most profitable for the company because there is little competition.

______is created when intermediaries help ensure that products are available for sale when and where customers want to purchase them.

Which of the following is NOT a feature of the growth stage of a new product?

Explain the concept of distribution intensity.

While marketing a new wireless phone, Mobile Media Corporation decided to skip the ______ stage of product development due to the expense of developing a limited production run, as well as concern over revealing product strategies to the competition.

At the declining stage of a product life cycle, new customers are attracted and the firm is on a steady growth to achieve innovative success.

The purchase of a new jet by WestJet is an example of a(n) ______ purchase.

Differentiate between a merchant wholesaler and an agent or broker in terms of title to the goods.

Procter & Gamble markets laundry soap with the brand names of Tide, Cheer, and Dash. Each brand targets a specific market segment. Procter & Gamble is utilizing ______ branding.

Dole Food Company uses a(n) ______ brand to market the company's entire line of food products, including canned fruits and packaged salads.

Roberta stops at the grocery store to purchase detergent. Tide is her favourite brand, but if another detergent is less expensive, she buys it. Roberta is at which stage of brand loyalty?

In which stage of the product life cycle do competitors enter the field with similar offerings?

Only a few Jaguar dealers are located in the Toronto metropolitan area. For buyers who will accept no substitute, Jaguar automobiles are ______.