Question 1

Differentiate among a brand, a brand name, and a trademark.

Accepted Answer

A brand is a name, term, sign, symbol, d

Question 2

Genuine Products has been involved in intensive price competition with one of its products. Profits are low and market researchers are concerned that losses will soon occur due to a reduced market for the item. This product has reached the ______ stage of the product life cycle.

Accepted Answer

A)  introductory 
B)  growth 
C)  decline 
D)  maturity 
A)  introductory 
B)  growth 
C)  decline 
D)  maturity

Question 3

Complete the following using the terms listed below.
-______ are the distribution channel that sells primarily to retailers, other wholesalers, or business users.

Accepted Answer

A) marketing intermediary 
B) test marketing 
C) brand insistence 
D) product life cycle 
E) brand name
F)wholesaler
G)family brand
H)product line
I)convenience products
J)product line.
K)wheel of retailing
L)logistics 
A) marketing intermediary 
B) test marketing 
C) brand insistence 
D) product life cycle 
E) brand name
F)wholesaler
G)family brand
H)product line
I)convenience products
J)product line.
K)wheel of retailing
L)logistics

Question 4

Packaging and labelling play a major role in a firm's overall product strategy.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is a specialty product?

Accepted Answer

A)  insurance policy 
B)  litre of milk 
C)  Armani clothing 
D)  dining room set 
A)  insurance policy 
B)  litre of milk 
C)  Armani clothing 
D)  dining room set

Question 6

One advantage of Internet retailing is that adding a large product mix to a website is less costly than making room on a store's shelves.

Accepted Answer

A) True 
 B)False

Question 7

The first step in developing a competitive retailing strategy is choosing a location.

Accepted Answer

A) True 
 B)False

Question 8

______ is a firm that represents several different manufacturers and sells to retailers, manufacturers, and other business accounts.

Accepted Answer

A)  A retail cooperative 
B)  A merchant 
C)  An independent wholesaling intermediary 
D)  An agent 
A)  A retail cooperative 
B)  A merchant 
C)  An independent wholesaling intermediary 
D)  An agent

Question 9

Which of the following is NOT a role of packaging and labelling?

Accepted Answer

A)  Control cost. 
B)  Identify products and communicate usage. 
C)  Protect the product from damage. 
D)  Comply with government regulations. 
A)  Control cost. 
B)  Identify products and communicate usage. 
C)  Protect the product from damage. 
D)  Comply with government regulations.

Question 10

The most common market coverage for low-priced convenience items is intensive distribution.

Accepted Answer

A) True 
 B)False

Question 11

Vending machines are an example of ______.

Accepted Answer

A)  direct selling 
B)  direct-response retailing 
C)  automatic merchandising 
D)  indirect selling 
A)  direct selling 
B)  direct-response retailing 
C)  automatic merchandising 
D)  indirect selling

Question 12

Retailers base their pricing decisions on the costs of purchasing products from other channel members.

Accepted Answer

A) True 
 B)False

Question 13

Compare and contrast wholesaling and retailing.

Accepted Answer

A wholesaler represents a distribution c

Question 14

To reach a target market with a small number of buyers, a direct distribution channel is often the best choice.

Accepted Answer

A) True 
 B)False

Question 15

Wholesalers are classified on the basis of their ownership.

Accepted Answer

A) True 
 B)False

Question 16

In which stage of the product life cycle do sales reach a saturation level, making further sales expansion difficult?

Accepted Answer

A)  maturity stage 
B)  growth stage 
C)  introductory stage 
D)  decline stage 
A)  maturity stage 
B)  growth stage 
C)  introductory stage 
D)  decline stage

Question 17

Consumer products are usually classified as ______.

Accepted Answer

A)  expense items and capital items 
B)  convenience products and expense items 
C)  convenience products, shopping products, and specialty products 
D)  capital items, convenience items, and specialty products 
A)  expense items and capital items 
B)  convenience products and expense items 
C)  convenience products, shopping products, and specialty products 
D)  capital items, convenience items, and specialty products

Question 18

The Pampered Chef sells gourmet cooking supplies to consumers through the use of cooking parties at the homes of its salespeople. The Pampered Chef is a ______ retailer and uses ______.

Accepted Answer

A)  nonstore; direct-response retailing 
B)  nonstore; direct selling 
C)  store; direct-response retailing 
D)  store; direct selling 
A)  nonstore; direct-response retailing 
B)  nonstore; direct selling 
C)  store; direct-response retailing 
D)  store; direct selling

Question 19

When Subway uses selective stores around the country to introduce a new food item, the food item is in the growth stage of its product life cycle.

Accepted Answer

A) True 
 B)False

Question 20

Raoul's job is to make sure that his company's goods get from the warehouse to retailers in a timely fashion. Raoul's job involves the ______ function.

Accepted Answer

A)  production 
B)  distribution 
C)  management 
D)  finance 
A)  production 
B)  distribution 
C)  management 
D)  finance

Differentiate among a brand, a brand name, and a trademark.

Genuine Products has been involved in intensive price competition with one of its products. Profits are low and market researchers are concerned that losses will soon occur due to a reduced market for the item. This product has reached the ______ stage of the product life cycle.

Complete the following using the terms listed below. -______ are the distribution channel that sells primarily to retailers, other wholesalers, or business users.

Packaging and labelling play a major role in a firm's overall product strategy.

Which of the following is a specialty product?

One advantage of Internet retailing is that adding a large product mix to a website is less costly than making room on a store's shelves.

The first step in developing a competitive retailing strategy is choosing a location.

______ is a firm that represents several different manufacturers and sells to retailers, manufacturers, and other business accounts.

Which of the following is NOT a role of packaging and labelling?

The most common market coverage for low-priced convenience items is intensive distribution.

Vending machines are an example of ______.

Retailers base their pricing decisions on the costs of purchasing products from other channel members.

Compare and contrast wholesaling and retailing.

To reach a target market with a small number of buyers, a direct distribution channel is often the best choice.

Wholesalers are classified on the basis of their ownership.

In which stage of the product life cycle do sales reach a saturation level, making further sales expansion difficult?

Consumer products are usually classified as ______.

The Pampered Chef sells gourmet cooking supplies to consumers through the use of cooking parties at the homes of its salespeople. The Pampered Chef is a retailer and uses .

When Subway uses selective stores around the country to introduce a new food item, the food item is in the growth stage of its product life cycle.

Raoul's job is to make sure that his company's goods get from the warehouse to retailers in a timely fashion. Raoul's job involves the ______ function.

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Contemporary Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management, Leadership, and the Internal Organization

Human Resource Management: From Recruitment to Labour Relations

Top Performance Through Empowerment, Teamwork, and Communication

Production and Operations Management

Customer-Driven Marketing

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Filters

Exam 12: Product and Distribution Strategies

Differentiate among a brand, a brand name, and a trademark.

Genuine Products has been involved in intensive price competition with one of its products. Profits are low and market researchers are concerned that losses will soon occur due to a reduced market for the item. This product has reached the ______ stage of the product life cycle.

Complete the following using the terms listed below. -______ are the distribution channel that sells primarily to retailers, other wholesalers, or business users.

Packaging and labelling play a major role in a firm's overall product strategy.

Which of the following is a specialty product?

One advantage of Internet retailing is that adding a large product mix to a website is less costly than making room on a store's shelves.

The first step in developing a competitive retailing strategy is choosing a location.

______ is a firm that represents several different manufacturers and sells to retailers, manufacturers, and other business accounts.

Which of the following is NOT a role of packaging and labelling?

The most common market coverage for low-priced convenience items is intensive distribution.

Vending machines are an example of ______.

Retailers base their pricing decisions on the costs of purchasing products from other channel members.

Compare and contrast wholesaling and retailing.

To reach a target market with a small number of buyers, a direct distribution channel is often the best choice.

Wholesalers are classified on the basis of their ownership.

In which stage of the product life cycle do sales reach a saturation level, making further sales expansion difficult?

Consumer products are usually classified as ______.

The Pampered Chef sells gourmet cooking supplies to consumers through the use of cooking parties at the homes of its salespeople. The Pampered Chef is a ______ retailer and uses ______.

When Subway uses selective stores around the country to introduce a new food item, the food item is in the growth stage of its product life cycle.

Raoul's job is to make sure that his company's goods get from the warehouse to retailers in a timely fashion. Raoul's job involves the ______ function.

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Contemporary Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management, Leadership, and the Internal Organization

Human Resource Management: From Recruitment to Labour Relations

Top Performance Through Empowerment, Teamwork, and Communication

Production and Operations Management

Customer-Driven Marketing

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Filters

The Pampered Chef sells gourmet cooking supplies to consumers through the use of cooking parties at the homes of its salespeople. The Pampered Chef is a retailer and uses .