Question 1

The ultimate aim of customer relationship management is to produce ________.

Accepted Answer

high custo

Question 2

Today,almost every company,large or small,is touched in some way by global competition.

Accepted Answer

A) True 
 B)False

Question 3

You have just taken a new position in an organization and you're learning about the job functions of your new colleagues.You observe that your marketing manager is heavily involved in the process of building and maintaining profitable customer relationships.Your marketing manager frequently speaks about the need to deliver superior customer value and satisfaction.Your manager is concerned with which one of the following?

Accepted Answer

A) 	Database management 
B) 	Website hits 
C) 	The societal marketing concept 
D) 	Partner relationship management 
E) 	Customer relationship management 
A) 	Database management 
B) 	Website hits 
C) 	The societal marketing concept 
D) 	Partner relationship management 
E) 	Customer relationship management

Question 4

Which concept calls for aggressive selling and focuses on creating sales transactions rather than on building long-term customer relationships?

Accepted Answer

A) 	Product 
B) 	Production 
C) 	Selling 
D) 	Societal marketing 
E) 	Marketing 
A) 	Product 
B) 	Production 
C) 	Selling 
D) 	Societal marketing 
E) 	Marketing

Question 5

In recent years,marketing also has become a major part of the strategies of many not-for-profit organizations.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is currently the fastest-growing form of marketing?

Accepted Answer

A) 	Consumer-generated marketing 
B) 	Online marketing 
C) 	Mass media marketing 
D) 	Social marketing 
E) 	Word-of-mouth marketing 
A) 	Consumer-generated marketing 
B) 	Online marketing 
C) 	Mass media marketing 
D) 	Social marketing 
E) 	Word-of-mouth marketing

Question 7

How is marketing being applied in the not-for-profit sector?

Accepted Answer

Since the nation's not-for-profits face

Question 8

The changing communications environment caused by the new technologies does not affect how companies and brands relate to customers.

Accepted Answer

A) True 
 B)False

Question 9

What determines whether sellers create basic relationships or full partnerships with customers?

Accepted Answer

The type of relationship a seller seeks

Question 10

Consumer-generated marketing,whether invited by marketers or not,has become a significant marketing force.

Accepted Answer

A) True 
 B)False

Question 11

Explain why electronics and pharmaceuticals manufacturers may use customer-driven marketing.

Accepted Answer

In such industries,consumers d

Question 12

Which of the following marketing management orientations focuses primarily on improving production and distribution efficiency?

Accepted Answer

A) 	Production concept 
B) 	Product concept 
C) 	Selling concept 
D) 	Marketing concept 
E) 	Social marketing concept 
A) 	Production concept 
B) 	Product concept 
C) 	Selling concept 
D) 	Marketing concept 
E) 	Social marketing concept

Question 13

________ is one of the best ways to increase share of customer.

Accepted Answer

The answer of ________ is one of the best ways...

Question 14

"Build a better mousetrap,the world will beat a path to your door" reflects the ________ concept.

Accepted Answer

The answer of "Build a better mousetrap,the world will beat...

Question 15

Which of the following is an example of consumer-generated marketing?

Accepted Answer

A) 	Honda's "Everybody Knows Somebody Who Loves a Honda" Facebook page 
B) 	Dell's monitoring Twitter-based discussions 
C) 	PepsiCo's Doritos brand's "Crash the Super Bowl" contest 
D) 	P&G's assigning customer development teams to each of its major retailer accounts 
E) 	American Express's offering to some of its members $300 in exchange for closing their accounts 
A) 	Honda's "Everybody Knows Somebody Who Loves a Honda" Facebook page 
B) 	Dell's monitoring Twitter-based discussions 
C) 	PepsiCo's Doritos brand's "Crash the Super Bowl" contest 
D) 	P&G's assigning customer development teams to each of its major retailer accounts 
E) 	American Express's offering to some of its members $300 in exchange for closing their accounts

Question 16

In nineteenth-century Dublin,Molly Malone sold cockles and mussels while shouting to passersby,"Alive-alive-oh." Was Molly taking an outside-in or inside-out perspective? Explain.

Accepted Answer

The vendor's approach was insi

Question 17

Which of the following has not contributed to the deeper,more interactive nature of today's customer relationships?

Accepted Answer

A) 	Email 
B) 	Websites 
C) 	Online social networks 
D) 	Traditional advertising 
E) 	Video sharing 
A) 	Email 
B) 	Websites 
C) 	Online social networks 
D) 	Traditional advertising 
E) 	Video sharing

Question 18

In today's more connected world,marketing should be done by ________ employees in an organization.

Accepted Answer

marketing,

Question 19

When sellers become obsessed with their own products and lose sight of the underlying customer needs we say this is ______________.

Accepted Answer

The answer of When sellers become obsessed with their own...

Question 20

Greater consumer control means that companies must rely more on marketing by ________ than by ________.

Accepted Answer

attraction

The ultimate aim of customer relationship management is to produce ________.

Today,almost every company,large or small,is touched in some way by global competition.

Which concept calls for aggressive selling and focuses on creating sales transactions rather than on building long-term customer relationships?

In recent years,marketing also has become a major part of the strategies of many not-for-profit organizations.

Which of the following is currently the fastest-growing form of marketing?

How is marketing being applied in the not-for-profit sector?

The changing communications environment caused by the new technologies does not affect how companies and brands relate to customers.

What determines whether sellers create basic relationships or full partnerships with customers?

Consumer-generated marketing,whether invited by marketers or not,has become a significant marketing force.

Explain why electronics and pharmaceuticals manufacturers may use customer-driven marketing.

Which of the following marketing management orientations focuses primarily on improving production and distribution efficiency?

________ is one of the best ways to increase share of customer.

"Build a better mousetrap,the world will beat a path to your door" reflects the ________ concept.

Which of the following is an example of consumer-generated marketing?

In nineteenth-century Dublin,Molly Malone sold cockles and mussels while shouting to passersby,"Alive-alive-oh." Was Molly taking an outside-in or inside-out perspective? Explain.

Which of the following has not contributed to the deeper,more interactive nature of today's customer relationships?

In today's more connected world,marketing should be done by ________ employees in an organization.

When sellers become obsessed with their own products and lose sight of the underlying customer needs we say this is ______________.

Greater consumer control means that companies must rely more on marketing by than by .

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Sustainable Marketing: Social Responsibility and Ethics

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behaviour

Business Markets and Business Buyer Behaviour

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,services,and Brands: Building Customer Value

New-Product Development and Product Life-Cycle Strategies

Pricing

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Filters

Exam 1: Marketing: Creating and Capturing Customer Value

The ultimate aim of customer relationship management is to produce ________.

Today,almost every company,large or small,is touched in some way by global competition.

Which concept calls for aggressive selling and focuses on creating sales transactions rather than on building long-term customer relationships?

In recent years,marketing also has become a major part of the strategies of many not-for-profit organizations.

Which of the following is currently the fastest-growing form of marketing?

How is marketing being applied in the not-for-profit sector?

The changing communications environment caused by the new technologies does not affect how companies and brands relate to customers.

What determines whether sellers create basic relationships or full partnerships with customers?

Consumer-generated marketing,whether invited by marketers or not,has become a significant marketing force.

Explain why electronics and pharmaceuticals manufacturers may use customer-driven marketing.

Which of the following marketing management orientations focuses primarily on improving production and distribution efficiency?

________ is one of the best ways to increase share of customer.

"Build a better mousetrap,the world will beat a path to your door" reflects the ________ concept.

Which of the following is an example of consumer-generated marketing?

In nineteenth-century Dublin,Molly Malone sold cockles and mussels while shouting to passersby,"Alive-alive-oh." Was Molly taking an outside-in or inside-out perspective? Explain.

Which of the following has not contributed to the deeper,more interactive nature of today's customer relationships?

In today's more connected world,marketing should be done by ________ employees in an organization.

When sellers become obsessed with their own products and lose sight of the underlying customer needs we say this is ______________.

Greater consumer control means that companies must rely more on marketing by ________ than by ________.

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Sustainable Marketing: Social Responsibility and Ethics

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behaviour

Business Markets and Business Buyer Behaviour

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,services,and Brands: Building Customer Value

New-Product Development and Product Life-Cycle Strategies

Pricing

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Filters

Greater consumer control means that companies must rely more on marketing by than by .