Question 1

If the use of credit varies among different geographic areas,credit-card customer analysis will accurately reflect a store's trading area.

Accepted Answer

A) True 
 B)False  False

Question 2

According to Reilly's law of retail gravitation,if two cities have populations of 100,000 and 400,000 people and are 20 miles apart,the point of indifference is located 6.7 miles from the smaller city.

Accepted Answer

A) True 
 B)False  True

Question 3

The major advantage of Census of Population data is that they are available annually.

Accepted Answer

A) True 
 B)False  False

Question 4

A consultant found that an area's economic base was heavily diversified with a mix of different types of industrial employment sources.The consultant learned this from _____.

Accepted Answer

A) Survey of Buying Power 
B) Editor & Publisher Market Guide 
C) Census of Population 
D) Sales & Marketing Management 
A) Survey of Buying Power 
B) Editor & Publisher Market Guide 
C) Census of Population 
D) Sales & Marketing Management

Question 5

Current traffic patterns (both vehicular and pedestrian)can be used to delineate the trading area of a new store.

Accepted Answer

A) True 
 B)False

Question 6

The best economic base for a retail area is a diversified economic base.

Accepted Answer

A) True 
 B)False

Question 7

Trading-area delineation is more exact for new stores than for existing stores.

Accepted Answer

A) True 
 B)False

Question 8

Which type of store does not have its own trading area?

Accepted Answer

A) unsaturated 
B) saturated 
C) parasite 
D) destination 
A) unsaturated 
B) saturated 
C) parasite 
D) destination

Question 9

Which of the following is the best economic base?

Accepted Answer

A) affluent consumers 
B) single,but growing industry 
C) diversified employment 
D) young,educated consumers 
A) affluent consumers 
B) single,but growing industry 
C) diversified employment 
D) young,educated consumers

Question 10

The Census of Population is conducted every _____ years.

Accepted Answer

A) 3 
B) 5 
C) 7 
D) 10 
A) 3 
B) 5 
C) 7 
D) 10

Question 11

Two types of stores can have different trading areas even though they are located in the same shopping district/center.

Accepted Answer

A) True 
 B)False

Question 12

Retailers are often unable to earn an adequate return on investment in which type of location?

Accepted Answer

A) overstored 
B) saturated 
C) understored 
D) zone of indifference 
A) overstored 
B) saturated 
C) understored 
D) zone of indifference

Question 13

It is important for "parasite" retailers to delineate their trading area to properly direct their promotional efforts.

Accepted Answer

A) True 
 B)False

Question 14

Which customers are generally not studied in trading-area analysis?

Accepted Answer

A) outshoppers 
B) mail and telephone order shoppers 
C) fringe trading-area customers 
D) parasites 
A) outshoppers 
B) mail and telephone order shoppers 
C) fringe trading-area customers 
D) parasites

Question 15

The major proportion of a retailer's promotional effort should be directed at its primary trading area.

Accepted Answer

A) True 
 B)False

Question 16

Which marketing research company identifies communities on the basis of lifestyle clusters?

Accepted Answer

A) A.C.Nielsen 
B) Sales & Marketing Management 
C) Editor & Publisher 
D) Information Resources Inc.(IRI) 
A) A.C.Nielsen 
B) Sales & Marketing Management 
C) Editor & Publisher 
D) Information Resources Inc.(IRI)

Question 17

Geographic information systems enable retailers to see graphical depictions of trading-area characteristics for current,proposed,and competitor locations.

Accepted Answer

A) True 
 B)False

Question 18

Huff's law of shopper attraction improved Reilly's law of retail gravitation by adding a consideration of _____.

Accepted Answer

A) customer demographics 
B) product assortment of the items carried at various shopping locations 
C) customer lifestyles 
D) a store's promotional effectiveness 
A) customer demographics 
B) product assortment of the items carried at various shopping locations 
C) customer lifestyles 
D) a store's promotional effectiveness

Question 19

The most quantitative type of computerized trading analysis is _____.

Accepted Answer

A) the regression model 
B) the analog model 
C) the gravity model 
D) license-plate analysis 
A) the regression model 
B) the analog model 
C) the gravity model 
D) license-plate analysis

Question 20

The least flexible element of a retailer's strategy is _____.

Accepted Answer

A) pricing 
B) promotion 
C) store location 
D) product line 
A) pricing 
B) promotion 
C) store location 
D) product line

If the use of credit varies among different geographic areas,credit-card customer analysis will accurately reflect a store's trading area.

According to Reilly's law of retail gravitation,if two cities have populations of 100,000 and 400,000 people and are 20 miles apart,the point of indifference is located 6.7 miles from the smaller city.

The major advantage of Census of Population data is that they are available annually.

A consultant found that an area's economic base was heavily diversified with a mix of different types of industrial employment sources.The consultant learned this from _____.

Current traffic patterns (both vehicular and pedestrian)can be used to delineate the trading area of a new store.

The best economic base for a retail area is a diversified economic base.

Trading-area delineation is more exact for new stores than for existing stores.

Which type of store does not have its own trading area?

Which of the following is the best economic base?

The Census of Population is conducted every _____ years.

Two types of stores can have different trading areas even though they are located in the same shopping district/center.

Retailers are often unable to earn an adequate return on investment in which type of location?

It is important for "parasite" retailers to delineate their trading area to properly direct their promotional efforts.

Which customers are generally not studied in trading-area analysis?

The major proportion of a retailer's promotional effort should be directed at its primary trading area.

Which marketing research company identifies communities on the basis of lifestyle clusters?

Geographic information systems enable retailers to see graphical depictions of trading-area characteristics for current,proposed,and competitor locations.

Huff's law of shopper attraction improved Reilly's law of retail gravitation by adding a consideration of _____.

The most quantitative type of computerized trading analysis is _____.

The least flexible element of a retailer's strategy is _____.

An Introduction to Retailing

Building and Sustaining Relationships in Retailing

Strategic Planning in Retailing

Retail Institutions by Ownership

Retail Institutions by Store-Based Strategy

Web, Nonstore-Based, and Other Forms of Nontraditional Retailing

Identifying and Understanding Consumers

Information Gathering and Processing in Retailing

Site Selection

Retail Organization and Human Resource Management

Operations Management: Financial Dimensions

Operations Management: Operational Dimensions

Developing Merchandise Plans

Implementing Merchandise

Financial Merchandise Management

Pricing in Retailing

Establishing and Maintaining a Retail Image

Promotional Strategy

Integrating and Controlling the Retail Strategy

Filters

Exam 9: Trading-Area Analysis

If the use of credit varies among different geographic areas,credit-card customer analysis will accurately reflect a store's trading area.

According to Reilly's law of retail gravitation,if two cities have populations of 100,000 and 400,000 people and are 20 miles apart,the point of indifference is located 6.7 miles from the smaller city.

The major advantage of Census of Population data is that they are available annually.

A consultant found that an area's economic base was heavily diversified with a mix of different types of industrial employment sources.The consultant learned this from _____.

Current traffic patterns (both vehicular and pedestrian)can be used to delineate the trading area of a new store.

The best economic base for a retail area is a diversified economic base.

Trading-area delineation is more exact for new stores than for existing stores.

Which type of store does not have its own trading area?

Which of the following is the best economic base?

The Census of Population is conducted every _____ years.

Two types of stores can have different trading areas even though they are located in the same shopping district/center.

Retailers are often unable to earn an adequate return on investment in which type of location?

It is important for "parasite" retailers to delineate their trading area to properly direct their promotional efforts.

Which customers are generally not studied in trading-area analysis?

The major proportion of a retailer's promotional effort should be directed at its primary trading area.

Which marketing research company identifies communities on the basis of lifestyle clusters?

Geographic information systems enable retailers to see graphical depictions of trading-area characteristics for current,proposed,and competitor locations.

Huff's law of shopper attraction improved Reilly's law of retail gravitation by adding a consideration of _____.

The most quantitative type of computerized trading analysis is _____.

The least flexible element of a retailer's strategy is _____.

An Introduction to Retailing

Building and Sustaining Relationships in Retailing

Strategic Planning in Retailing

Retail Institutions by Ownership

Retail Institutions by Store-Based Strategy

Web, Nonstore-Based, and Other Forms of Nontraditional Retailing

Identifying and Understanding Consumers

Information Gathering and Processing in Retailing

Site Selection

Retail Organization and Human Resource Management

Operations Management: Financial Dimensions

Operations Management: Operational Dimensions

Developing Merchandise Plans

Implementing Merchandise

Financial Merchandise Management

Pricing in Retailing

Establishing and Maintaining a Retail Image

Promotional Strategy

Integrating and Controlling the Retail Strategy

Filters