Question 1

Those business activities that involve the sale of goods and services to consumers for personal,family,or household use make up a definition of retailing.

Accepted Answer

A) True 
 B)False  True

Question 2

Which is a major limitation of exclusive distribution?

Accepted Answer

A) poor relations among channel members 
B) limited sales potential 
C) high price competition 
D) low levels of customer service 
A) poor relations among channel members 
B) limited sales potential 
C) high price competition 
D) low levels of customer service B

Question 3

Customer service is a part of the total retail experience.

Accepted Answer

A) True 
 B)False  True

Question 4

Which of these is not a characteristic that distinguishes retailing from other types of business?

Accepted Answer

A) Store location is more important for retailers than for wholesalers. 
B) The average size of a sales transaction for retailers is less than for manufacturers. 
C) Retail sales are more cyclical than organizational sales. 
D) While final consumers make many impulse purchases,organizational consumers are more systematic in their purchasing activity. 
A) Store location is more important for retailers than for wholesalers. 
B) The average size of a sales transaction for retailers is less than for manufacturers. 
C) Retail sales are more cyclical than organizational sales. 
D) While final consumers make many impulse purchases,organizational consumers are more systematic in their purchasing activity.

Question 5

Operating costs in supermarkets are higher than those in department stores.

Accepted Answer

A) True 
 B)False

Question 6

Sherwin-Williams and Polo Ralph Lauren both operate their own retail stores.

Accepted Answer

A) True 
 B)False

Question 7

All of the businesses and people involved in the physical movement and transfer of ownership of goods and services from producer to consumer constitute _____.

Accepted Answer

A) a channel of distribution 
B) wholesaling 
C) retail management 
D) the sorting process 
A) a channel of distribution 
B) wholesaling 
C) retail management 
D) the sorting process

Question 8

The success of a manufacturer and its retailer customers is most directly interconnected in which form of distribution?

Accepted Answer

A) exclusive distribution 
B) intensive distribution 
C) selective distribution 
D) dual distribution 
A) exclusive distribution 
B) intensive distribution 
C) selective distribution 
D) dual distribution

Question 9

Channel relations are generally smoothest in which form of distribution?

Accepted Answer

A) selective distribution 
B) intensive distribution 
C) exclusive distribution 
D) dual distribution 
A) selective distribution 
B) intensive distribution 
C) exclusive distribution 
D) dual distribution

Question 10

Suggestion selling,point-of-purchase displays,and attractive store layouts are used by retailers to _____.

Accepted Answer

A) reduce selling costs 
B) increase customer service 
C) increase impulse sales 
D) reduce channel conflict 
A) reduce selling costs 
B) increase customer service 
C) increase impulse sales 
D) reduce channel conflict

Question 11

Relationship retailing is a short-term approach.

Accepted Answer

A) True 
 B)False

Question 12

Retailers are able to charge slotting allowances due to the high competition for shelf space among new products.

Accepted Answer

A) True 
 B)False

Question 13

Retailing transactions must always involve a retailer.

Accepted Answer

A) True 
 B)False

Question 14

Which retail philosophy directly focuses on maintaining long-term bonds with past customers?

Accepted Answer

A) relationship retailing 
B) coordinated effort 
C) employee empowerment 
D) a strategic approach to retailing 
A) relationship retailing 
B) coordinated effort 
C) employee empowerment 
D) a strategic approach to retailing

Question 15

A manufacturer seeking to maximize its sales should utilize _____ distribution.

Accepted Answer

A) dual 
B) intensive 
C) selective 
D) exclusive 
A) dual 
B) intensive 
C) selective 
D) exclusive

Question 16

Manufacturers can generate increased power in a channel of distribution through _____.

Accepted Answer

A) developing brand loyalty through extensive advertising 
B) selling exclusively to major national retail chains 
C) allowing retailers to set final retail selling prices 
D) allocating promotional allowances to retailers based upon their overall sales volume 
A) developing brand loyalty through extensive advertising 
B) selling exclusively to major national retail chains 
C) allowing retailers to set final retail selling prices 
D) allocating promotional allowances to retailers based upon their overall sales volume

Question 17

A manufacturer's long-term sales potential is most limited in _____.

Accepted Answer

A) selective distribution 
B) cooperative wholesaling 
C) intensive distribution 
D) exclusive distribution 
A) selective distribution 
B) cooperative wholesaling 
C) intensive distribution 
D) exclusive distribution

Question 18

Which of the following best illustrates a value-driven retail strategy?

Accepted Answer

A) a retailer's setting goals and using its strategy to attain them 
B) a retailer's reducing prices to the lowest possible level 
C) a retailer's having prices appropriate for the level of products and customer service 
D) a retailer's integrating all plans and activities to maximize efficiency 
A) a retailer's setting goals and using its strategy to attain them 
B) a retailer's reducing prices to the lowest possible level 
C) a retailer's having prices appropriate for the level of products and customer service 
D) a retailer's integrating all plans and activities to maximize efficiency

Question 19

Which statement concerning strategic planning is correct?

Accepted Answer

A) Strategic planning should be conducted once a year. 
B) Strategic plans should emphasize pricing. 
C) Strategic plans should be adhered to despite their success/failure. 
D) Strategic planning is a continuous process throughout the year. 
A) Strategic planning should be conducted once a year. 
B) Strategic plans should emphasize pricing. 
C) Strategic plans should be adhered to despite their success/failure. 
D) Strategic planning is a continuous process throughout the year.

Question 20

In exclusive distribution,suppliers _____.

Accepted Answer

A) enter into agreements with one or a few retailers that designate the latter as the only companies in specified geographic areas to carry certain brands and/or product lines 
B) sell to as many retailers as possible 
C) sell to a moderate number of retailers 
D) utilize multiple channels of distribution to reduce channel conflict 
A) enter into agreements with one or a few retailers that designate the latter as the only companies in specified geographic areas to carry certain brands and/or product lines 
B) sell to as many retailers as possible 
C) sell to a moderate number of retailers 
D) utilize multiple channels of distribution to reduce channel conflict

Those business activities that involve the sale of goods and services to consumers for personal,family,or household use make up a definition of retailing.

Which is a major limitation of exclusive distribution?

Customer service is a part of the total retail experience.

Which of these is not a characteristic that distinguishes retailing from other types of business?

Operating costs in supermarkets are higher than those in department stores.

Sherwin-Williams and Polo Ralph Lauren both operate their own retail stores.

All of the businesses and people involved in the physical movement and transfer of ownership of goods and services from producer to consumer constitute _____.

The success of a manufacturer and its retailer customers is most directly interconnected in which form of distribution?

Channel relations are generally smoothest in which form of distribution?

Suggestion selling,point-of-purchase displays,and attractive store layouts are used by retailers to _____.

Relationship retailing is a short-term approach.

Retailers are able to charge slotting allowances due to the high competition for shelf space among new products.

Retailing transactions must always involve a retailer.

Which retail philosophy directly focuses on maintaining long-term bonds with past customers?

A manufacturer seeking to maximize its sales should utilize _____ distribution.

Manufacturers can generate increased power in a channel of distribution through _____.

A manufacturer's long-term sales potential is most limited in _____.

Which of the following best illustrates a value-driven retail strategy?

Which statement concerning strategic planning is correct?

In exclusive distribution,suppliers _____.

Building and Sustaining Relationships in Retailing

Strategic Planning in Retailing

Retail Institutions by Ownership

Retail Institutions by Store-Based Strategy

Web, Nonstore-Based, and Other Forms of Nontraditional Retailing

Identifying and Understanding Consumers

Information Gathering and Processing in Retailing

Trading-Area Analysis

Site Selection

Retail Organization and Human Resource Management

Operations Management: Financial Dimensions

Operations Management: Operational Dimensions

Developing Merchandise Plans

Implementing Merchandise

Financial Merchandise Management

Pricing in Retailing

Establishing and Maintaining a Retail Image

Promotional Strategy

Integrating and Controlling the Retail Strategy

Filters

Exam 1: An Introduction to Retailing

Those business activities that involve the sale of goods and services to consumers for personal,family,or household use make up a definition of retailing.

Which is a major limitation of exclusive distribution?

Customer service is a part of the total retail experience.

Which of these is not a characteristic that distinguishes retailing from other types of business?

Operating costs in supermarkets are higher than those in department stores.

Sherwin-Williams and Polo Ralph Lauren both operate their own retail stores.

All of the businesses and people involved in the physical movement and transfer of ownership of goods and services from producer to consumer constitute _____.

The success of a manufacturer and its retailer customers is most directly interconnected in which form of distribution?

Channel relations are generally smoothest in which form of distribution?

Suggestion selling,point-of-purchase displays,and attractive store layouts are used by retailers to _____.

Relationship retailing is a short-term approach.

Retailers are able to charge slotting allowances due to the high competition for shelf space among new products.

Retailing transactions must always involve a retailer.

Which retail philosophy directly focuses on maintaining long-term bonds with past customers?

A manufacturer seeking to maximize its sales should utilize _____ distribution.

Manufacturers can generate increased power in a channel of distribution through _____.

A manufacturer's long-term sales potential is most limited in _____.

Which of the following best illustrates a value-driven retail strategy?

Which statement concerning strategic planning is correct?

In exclusive distribution,suppliers _____.

Building and Sustaining Relationships in Retailing

Strategic Planning in Retailing

Retail Institutions by Ownership

Retail Institutions by Store-Based Strategy

Web, Nonstore-Based, and Other Forms of Nontraditional Retailing

Identifying and Understanding Consumers

Information Gathering and Processing in Retailing

Trading-Area Analysis

Site Selection

Retail Organization and Human Resource Management

Operations Management: Financial Dimensions

Operations Management: Operational Dimensions

Developing Merchandise Plans

Implementing Merchandise

Financial Merchandise Management

Pricing in Retailing

Establishing and Maintaining a Retail Image

Promotional Strategy

Integrating and Controlling the Retail Strategy

Filters