Exam 7: Identifying and Understanding Consumers

A group of people sharing a distinctive heritage is a(n)_____.

An objective,easily identifiable,and measurable population characteristic is called a(n)_____.

In the evaluation of alternatives stage of the decision process,a consumer develops criteria,evaluates the importance of each criterion,and ranks the alternatives.

A difficulty in the study of motives is that _____.

Lower-income consumer groups utilize the decision process more thoroughly than any other income group.

Moderate-risk items that have been purchased before but not on a regular basis involve which decision process?

Aspirational,membership,and dissociative are forms of _____.

Cognitive dissonance shows retailers the importance of _____.

The purest form of an impulse purchase is _____.

Retailers can control the extent of impulse purchases through effective use of displays.

A subculture can be based upon all of the following except _____.

Outshopping refers to _____.

Money left after paying taxes and buying necessities is referred to as _____.

Clothing buyers have been categorized as clothes horses,bargain hunters,image seekers,and shopping-averse consumers.This divides shoppers by _____.

In general,consumer lifestyles are more difficult to categorize than consumer demographics.

The difficulty in classifying consumers by a given demographic and lifestyle profile is recognized in which of these categories?

Impulse purchases and store loyalty are examples of _____.

The purchase of a highly visible product,such as a costly high-fidelity system,can involve financial,functional,and social risks.

Which retail institution is most likely to appeal to a concentrated market segment?

Which psychological factor is particularly important to consumers seeking social status?