Exam 8: Information Gathering and Processing in Retailing

A retailer can generate data on merchandise turnover,order lead time,and availability of goods by examining _____.

In an experiment,only the factor under investigation is manipulated;all other factors remain constant.

A survey can be conducted through observation.

A form of research in which present behavior or the results of past behavior are viewed and recorded is _____.

An example of nonsystematic retailing research is _____.

An example of primary data is information gathered from _____.

Secondary data sources may be internal or external.

Information previously gathered for other purposes than the problem or issue under study is _____.

Experiments can be conducted in both laboratory and field (store)environments.

Copies of all the data bases in a company are maintained in one location and accessible to employees at any locale through _____.

A major advantage to the use of primary (versus secondary)data in solving a retail research problem is primary data's _____.

Which problem definition topic is most likely to require primary data collection?

An appropriate research technique for use when a retailer wants to determine consumers' perceptions of its store image and wishes to minimize bias is _____.

The use of point-of-sale cash register-based data in conducting a study of fast-selling merchandise illustrates _____.

Primary data need not be collected when secondary research is relevant,current,and reliable.

The first stage in the problem definition process is examination of secondary data sources.

The Universal Product Code (UPC)system allows a retailer to _____.

The use of a survey and observation under controlled conditions most closely resembles _____.

Sources of internal secondary data include budgets,profit-and-loss statements,customer billings,and prior company research.

The process of generating,storing,and interpreting current sales figures by item has been greatly facilitated through the use of _____.