Exam 6: Web, Nonstore-Based, and Other Forms of Nontraditional Retailing

A direct marketer is involved in decisions relating to headlines,paper quality,and message content.What step is involved in the retailer's direct marketing strategy?

Video kiosks are especially suited for items such as gift certificates or tickets (for concerts,airlines,and movies).

Direct marketing is characterized by reduced inventories,low rental costs,and low display costs.These characteristics _____.

In comparison to direct marketing and Web-based retailing,sales growth in direct selling has been comparatively low.

There is tremendous clutter with regard to the number of Web sites.

A prospective consumer who has never been sought before by a direct marketer can be classified as a _____.

The overall response rate,average purchase amount,and sales volume by product category are _____ for direct marketers.

A bricks-and-mortar retailer questions whether it should also sell goods through the Web as part of a dual distribution channel strategy.What step is involved in the retailer's direct marketing strategy?

U.S.vending machine sales are largely confined to cigarettes and candies.

The system to process a direct marketing order is referred to as _____.

The "30-day rule" affects direct marketers who are out-of-stock or who plan to order goods after they are purchased by consumers.

Which statement concerning vending machines is correct?

A characteristic of an excellent "telling" Web site is _____.

Direct marketers are most affected by which federal legislation?

The increased participation of women in the workforce,longer commuting times,and increased numbers of single parents all contribute to the increased importance of _____ through direct marketing.

A way of collecting,storing,and using relevant information about consumers is _____.

A direct marketer can reduce the costs of catering to a market niche through the use of _____.

Which of the following is not a component of an electronic kiosk?

Vending machine transactions are not considered part of direct marketing because _____.

Merchandise cannot generally be examined by consumers in which retail formats?