Question 1

The store layout for a Web retailer has two components: the layout of each individual page and the _____.

Accepted Answer

A) links that move from one page to another 
B) links that connect to manufacturers' sites 
C) graphics intensity 
D) degree of clutter on the site 
A) links that move from one page to another 
B) links that connect to manufacturers' sites 
C) graphics intensity 
D) degree of clutter on the site A

Question 2

The model stock approach and sales-productivity ratio relate to the allocation of selling and merchandise space,not personnel and customer space.

Accepted Answer

A) True 
 B)False  True

Question 3

A retailer can minimize display costs by using _____ displays.

Accepted Answer

A) theme-setting 
B) ensemble 
C) cut case 
D) assortment 
A) theme-setting 
B) ensemble 
C) cut case 
D) assortment C

Question 4

Under the model stock approach,the retailer determines space needs by _____.

Accepted Answer

A) calculating the amount of floor space necessary to carry and display a proper assortment of merchandise 
B) assigning space on the basis of sales or profits per foot 
C) dividing merchandise into impulse and specific intent categories 
D) assigning goods into complementary and substitute categories 
A) calculating the amount of floor space necessary to carry and display a proper assortment of merchandise 
B) assigning space on the basis of sales or profits per foot 
C) dividing merchandise into impulse and specific intent categories 
D) assigning goods into complementary and substitute categories

Question 5

Which retailer has the smallest amount of merchandise space?

Accepted Answer

A) full-service specialty store 
B) department store 
C) full-line discount store 
D) membership club 
A) full-service specialty store 
B) department store 
C) full-line discount store 
D) membership club

Question 6

Which of these is an example of solutions selling by a supermarket?

Accepted Answer

A) placing a weekly menu in a newspaper insert and then stocking all of the required ingredients in a single location in the store 
B) selling seasonal merchandise such as outdoor grills at low prices 
C) having in-store sampling of its private brands 
D) opening longer hours during pre-holiday time periods 
A) placing a weekly menu in a newspaper insert and then stocking all of the required ingredients in a single location in the store 
B) selling seasonal merchandise such as outdoor grills at low prices 
C) having in-store sampling of its private brands 
D) opening longer hours during pre-holiday time periods

Question 7

The equivalent of a storefront for a Web retailer is _____.

Accepted Answer

A) a search engine 
B) the Web browser 
C) its home page 
D) the checkout 
A) a search engine 
B) the Web browser 
C) its home page 
D) the checkout

Question 8

A camera shop develops kits for amateurs that include a camera,lens,film,case,and a separate electronic flash.The kit is sold at a discounted price from the price of the separate components.This concept is an example of _____.

Accepted Answer

A) a model stock approach 
B) scrambled merchandising 
C) solutions selling 
D) experiential merchandising 
A) a model stock approach 
B) scrambled merchandising 
C) solutions selling 
D) experiential merchandising

Question 9

A major advantage to a straight (gridiron)traffic flow is that _____.

Accepted Answer

A) a friendly atmosphere is developed 
B) customers can shop quickly 
C) self-service is simplified for consumers 
D) it is most applicable to full-service stores 
A) a friendly atmosphere is developed 
B) customers can shop quickly 
C) self-service is simplified for consumers 
D) it is most applicable to full-service stores

Question 10

A high degree of online consumers enter the checkout counter and exit without purchasing goods.This can be due to _____.

Accepted Answer

A) concern over high shipping and handling costs 
B) the difficulty in completing the order format 
C) fear of credit card security 
D) all of the above 
A) concern over high shipping and handling costs 
B) the difficulty in completing the order format 
C) fear of credit card security 
D) all of the above

Question 11

Web-based retailers can utilize experiential merchandising through developing interactive demonstrations.

Accepted Answer

A) True 
 B)False

Question 12

A customer is encouraged to look at a variety of merchandise but not touch it or try it on in a(n)_____ display.

Accepted Answer

A) rack 
B) open assortment 
C) cut case 
D) closed assortment 
A) rack 
B) open assortment 
C) cut case 
D) closed assortment

Question 13

Gross profit per square foot is utilized by a supermarket owner to assign space among merchandise assortments within a department.Larger amounts of space go to the product categories and brands with the highest profitability per square foot.This retailer determines space needs by _____.

Accepted Answer

A) the sales-productivity ratio 
B) market segment product groupings 
C) the model stock approach 
D) the law of diminishing returns 
A) the sales-productivity ratio 
B) market segment product groupings 
C) the model stock approach 
D) the law of diminishing returns

Question 14

The straight traffic pattern is most widely used by _____.

Accepted Answer

A) specialty stores 
B) gasoline stations 
C) department stores 
D) supermarkets 
A) specialty stores 
B) gasoline stations 
C) department stores 
D) supermarkets

Question 15

The checkout counter is more complicated for Web retailers than for physical store retailers.

Accepted Answer

A) True 
 B)False

Question 16

Merchandise is left in its original packing cartons in a(n)_____ display.

Accepted Answer

A) assortment 
B) rack 
C) cut case 
D) dump bin 
A) assortment 
B) rack 
C) cut case 
D) dump bin

Question 17

The way in which a retailer is perceived by customers and others is its _____.

Accepted Answer

A) aesthetics 
B) retail image 
C) goodwill 
D) atmosphere 
A) aesthetics 
B) retail image 
C) goodwill 
D) atmosphere

Question 18

Which display position is the most desirable in a supermarket?

Accepted Answer

A) eye level 
B) waist level 
C) knee level 
D) ankle level 
A) eye level 
B) waist level 
C) knee level 
D) ankle level

Question 19

Which of the following is a not a disadvantage of a Web site as compared to traditional store retailers?

Accepted Answer

A) The site can be slow in downloading complex graphics and video files for dialup shoppers. 
B) It is likely to be exited without a purchase. 
C) The site requires constant attention to keep it current. 
D) There is uncertainty with regard to paper and postage costs. 
A) The site can be slow in downloading complex graphics and video files for dialup shoppers. 
B) It is likely to be exited without a purchase. 
C) The site requires constant attention to keep it current. 
D) There is uncertainty with regard to paper and postage costs.

Question 20

A snack bar located in a discount department store best illustrates _____.

Accepted Answer

A) solutions selling 
B) co-branding 
C) scrambled merchandising 
D) micromerchandising 
A) solutions selling 
B) co-branding 
C) scrambled merchandising 
D) micromerchandising

The store layout for a Web retailer has two components: the layout of each individual page and the _____.

The model stock approach and sales-productivity ratio relate to the allocation of selling and merchandise space,not personnel and customer space.

A retailer can minimize display costs by using _____ displays.

Under the model stock approach,the retailer determines space needs by _____.

Which retailer has the smallest amount of merchandise space?

Which of these is an example of solutions selling by a supermarket?

The equivalent of a storefront for a Web retailer is _____.

A camera shop develops kits for amateurs that include a camera,lens,film,case,and a separate electronic flash.The kit is sold at a discounted price from the price of the separate components.This concept is an example of _____.

A major advantage to a straight (gridiron)traffic flow is that _____.

A high degree of online consumers enter the checkout counter and exit without purchasing goods.This can be due to _____.

Web-based retailers can utilize experiential merchandising through developing interactive demonstrations.

A customer is encouraged to look at a variety of merchandise but not touch it or try it on in a(n)_____ display.

Gross profit per square foot is utilized by a supermarket owner to assign space among merchandise assortments within a department.Larger amounts of space go to the product categories and brands with the highest profitability per square foot.This retailer determines space needs by _____.

The straight traffic pattern is most widely used by _____.

The checkout counter is more complicated for Web retailers than for physical store retailers.

Merchandise is left in its original packing cartons in a(n)_____ display.

The way in which a retailer is perceived by customers and others is its _____.

Which display position is the most desirable in a supermarket?

Which of the following is a not a disadvantage of a Web site as compared to traditional store retailers?

A snack bar located in a discount department store best illustrates _____.

An Introduction to Retailing

Building and Sustaining Relationships in Retailing

Strategic Planning in Retailing

Retail Institutions by Ownership

Retail Institutions by Store-Based Strategy

Web, Nonstore-Based, and Other Forms of Nontraditional Retailing

Identifying and Understanding Consumers

Information Gathering and Processing in Retailing

Trading-Area Analysis

Site Selection

Retail Organization and Human Resource Management

Operations Management: Financial Dimensions

Operations Management: Operational Dimensions

Developing Merchandise Plans

Implementing Merchandise

Financial Merchandise Management

Pricing in Retailing

Promotional Strategy

Integrating and Controlling the Retail Strategy

Filters

Exam 18: Establishing and Maintaining a Retail Image

The store layout for a Web retailer has two components: the layout of each individual page and the _____.

The model stock approach and sales-productivity ratio relate to the allocation of selling and merchandise space,not personnel and customer space.

A retailer can minimize display costs by using _____ displays.

Under the model stock approach,the retailer determines space needs by _____.

Which retailer has the smallest amount of merchandise space?

Which of these is an example of solutions selling by a supermarket?

The equivalent of a storefront for a Web retailer is _____.

A camera shop develops kits for amateurs that include a camera,lens,film,case,and a separate electronic flash.The kit is sold at a discounted price from the price of the separate components.This concept is an example of _____.

A major advantage to a straight (gridiron)traffic flow is that _____.

A high degree of online consumers enter the checkout counter and exit without purchasing goods.This can be due to _____.

Web-based retailers can utilize experiential merchandising through developing interactive demonstrations.

A customer is encouraged to look at a variety of merchandise but not touch it or try it on in a(n)_____ display.

Gross profit per square foot is utilized by a supermarket owner to assign space among merchandise assortments within a department.Larger amounts of space go to the product categories and brands with the highest profitability per square foot.This retailer determines space needs by _____.

The straight traffic pattern is most widely used by _____.

The checkout counter is more complicated for Web retailers than for physical store retailers.

Merchandise is left in its original packing cartons in a(n)_____ display.

The way in which a retailer is perceived by customers and others is its _____.

Which display position is the most desirable in a supermarket?

Which of the following is a not a disadvantage of a Web site as compared to traditional store retailers?

A snack bar located in a discount department store best illustrates _____.

An Introduction to Retailing

Building and Sustaining Relationships in Retailing

Strategic Planning in Retailing

Retail Institutions by Ownership

Retail Institutions by Store-Based Strategy

Web, Nonstore-Based, and Other Forms of Nontraditional Retailing

Identifying and Understanding Consumers

Information Gathering and Processing in Retailing

Trading-Area Analysis

Site Selection

Retail Organization and Human Resource Management

Operations Management: Financial Dimensions

Operations Management: Operational Dimensions

Developing Merchandise Plans

Implementing Merchandise

Financial Merchandise Management

Pricing in Retailing

Promotional Strategy

Integrating and Controlling the Retail Strategy

Filters