Exam 4: Netflix in Two Acts: the Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits
Exam 1: Setting the Stage: Technology and the Modern Enterprise54 Questions
Exam 2: Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners From Losers72 Questions
Exam 3: Zara: Fast Fashion From Savvy Systems65 Questions
Exam 4: Netflix in Two Acts: the Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits86 Questions
Exam 5: Moores Law and More: Fast, Cheap Computing and What This Means for the Manager70 Questions
Exam 6: Disruptive Technologies: Understanding the Giant Killers and Considerations for Avoiding Extinction28 Questions
Exam 7: Amazoncom: an Empire Stretching From Cardboard Box to Kindle to Cloud81 Questions
Exam 8: Understanding Network Effects: Strategies for Competing in a Platform-Centric, Winner-Take-All World69 Questions
Exam 9: Social Media, Peer Production, and Web 2.0104 Questions
Exam 10: The Sharing Economy, Collaborative Consumption, and Creating More Efficient Markets Through Technology30 Questions
Exam 11: Facebook: Building a Business From the Social Graph88 Questions
Exam 12: Rent the Runway: Entrepreneurs Expanding an Industry by Blending Tech With Fashion, John Gallaugher - Information Systems: a Managers Guide to Harnessing Technology, Version 4038 Questions
Exam 13: Understanding Software: a Primer for Managers76 Questions
Exam 14: Software in Flux: Partly Cloudy and Sometimes Free79 Questions
Exam 15: The Data Asset: Databases, Business Intelligence, Analytics, Big Data, and Competitive Advantage91 Questions
Exam 16: A Managers Guide to the Internet and Telecommunications79 Questions
Exam 17: Information Security: Barbarians at the Gateway and Just About Everywhere Else87 Questions
Exam 18: Google in Three Parts: Search, Online Advertising, and Beyond132 Questions
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While it may be possible for rivals to match technology, the true exploitable resource created and leveraged through collaborative filtering technology is the data asset.
(True/False)
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A manager's decision making is often shaped by its perception of the competition. Which of the following does Netflix see as being in competition with the firm?
(Multiple Choice)
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_____ refers to removing an organization from a firm's distribution channel.
(Multiple Choice)
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In context to Netflix, what are the scale advantages associated with streaming?
(Essay)
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The term _______________ refers to the rate at which customers leave a product or service.
(Short Answer)
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An internal team at Netflix developed a prototype set top box to enable the direct streaming of content to customers' television sets. However, the idea of offering it to Netflix customers was dropped because:
(Multiple Choice)
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The shift from atoms to bits does not stand to impact content creators, middlemen, and retailers.
(True/False)
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The shift from atoms to bits is realigning nearly every media industry.
(True/False)
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Original content is an investment in allowing a firm to provide differentiated goods, a way to entice and retain customers with exclusive programming not available anywhere else.
(True/False)
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How does Netflix use collaborative filtering software to match movie titles with customer tastes? In what ways does this software help Netflix garner sustainable competitive advantage?
(Essay)
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The act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined generally large group of people in the form of an open call is known as _____.
(Short Answer)
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Why are streaming services considered more appealing to creative content creators than traditional TV?
(Essay)
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In 2010, Reed Hastings was named Fortune Magazine's "Business Person of the Year." Yet according to readings and class discussions, what was the Netflix CEO's "biggest strategic regret" to that point? What was his reason for giving this answer?
(Essay)
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In addition to serving as CEO of Netflix, Reed Hastings has also served as _______________ for two other leading tech companies, Facebook and Microsoft.
(Short Answer)
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At Netflix, the majority of the DVD titles shipped are from back-catalog titles, not new releases.
(True/False)
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One of the benefits of Netflix moving internationally is that any title licensed from the United States also comes with the right to stream the title worldwide, regardless of customer geography.
(True/False)
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Physical retailers are limited by shelf space and geography (meaning the density of customers around a particular location).
(True/False)
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Costs that do not vary according to production volume are called _____.
(Multiple Choice)
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