Question 1

Brand and advertising are synonyms for the same concept.

Accepted Answer

A) True 
 B)False

Question 2

While the size of the tail in the long tail phenomenon is disputable, one fact that is critical to remain above this debate is that:

Accepted Answer

A)  traditional brick and mortar retailers offer selections that cannot be rivaled by Internet pure-plays. 
B)  energy costs and worker wages drive up the costs of running stores like Netflix. 
C)  selection attracts customers, and the Internet allows large-selection inventory efficiencies that offline firms can't match. 
D)  the turnover rate of obscure titles in traditional video rental stores is only slightly higher than those for Internet pure-plays. 
E)  the cost of store maintenance and real estate makes stores such as Netflix unattractive. 
A)  traditional brick and mortar retailers offer selections that cannot be rivaled by Internet pure-plays. 
B)  energy costs and worker wages drive up the costs of running stores like Netflix. 
C)  selection attracts customers, and the Internet allows large-selection inventory efficiencies that offline firms can't match. 
D)  the turnover rate of obscure titles in traditional video rental stores is only slightly higher than those for Internet pure-plays. 
E)  the cost of store maintenance and real estate makes stores such as Netflix unattractive.

Question 3

The Netflix work culture is in many ways similar to its peers.

Accepted Answer

A) True 
 B)False

Question 4

One challenge that Netflix faced was that Blockbuster and Walmart were able to quickly extend their strong brands to also become synonymous with a DVD-by-mail subscription service.

Accepted Answer

A) True 
 B)False

Question 5

Churn rate is a term that refers to the:

Accepted Answer

A)  average number of recommended titles in a user's queue. 
B)  rate at which the demand for a product or service fluctuates with price change. 
C)  number of movie titles that are difficult to assign reliable user ratings. 
D)  rate at which customers leave a product or service. 
E)  number of new users that each existing user attracts through word-of-mouth and social sharing. 
A)  average number of recommended titles in a user's queue. 
B)  rate at which the demand for a product or service fluctuates with price change. 
C)  number of movie titles that are difficult to assign reliable user ratings. 
D)  rate at which customers leave a product or service. 
E)  number of new users that each existing user attracts through word-of-mouth and social sharing.

Question 6

Why is bargaining power shifting to content providers as the video content industry shifts from atoms to bits?

Accepted Answer

Video content is perfectly differentiate

Brand and advertising are synonyms for the same concept.

While the size of the tail in the long tail phenomenon is disputable, one fact that is critical to remain above this debate is that:

The Netflix work culture is in many ways similar to its peers.

One challenge that Netflix faced was that Blockbuster and Walmart were able to quickly extend their strong brands to also become synonymous with a DVD-by-mail subscription service.

Churn rate is a term that refers to the:

Why is bargaining power shifting to content providers as the video content industry shifts from atoms to bits?

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Exam 4: Netflix in Two Acts: the Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits

Brand and advertising are synonyms for the same concept.

While the size of the tail in the long tail phenomenon is disputable, one fact that is critical to remain above this debate is that:

The Netflix work culture is in many ways similar to its peers.

One challenge that Netflix faced was that Blockbuster and Walmart were able to quickly extend their strong brands to also become synonymous with a DVD-by-mail subscription service.

Churn rate is a term that refers to the:

Why is bargaining power shifting to content providers as the video content industry shifts from atoms to bits?

Setting the Stage: Technology and the Modern Enterprise

Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners From Losers

Zara: Fast Fashion From Savvy Systems

Moores Law and More: Fast, Cheap Computing and What This Means for the Manager

Disruptive Technologies: Understanding the Giant Killers and Considerations for Avoiding Extinction

Amazoncom: an Empire Stretching From Cardboard Box to Kindle to Cloud

Understanding Network Effects: Strategies for Competing in a Platform-Centric, Winner-Take-All World

Social Media, Peer Production, and Web 2.0

The Sharing Economy, Collaborative Consumption, and Creating More Efficient Markets Through Technology

Facebook: Building a Business From the Social Graph

Rent the Runway: Entrepreneurs Expanding an Industry by Blending Tech With Fashion, John Gallaugher - Information Systems: a Managers Guide to Harnessing Technology, Version 40

Understanding Software: a Primer for Managers

Software in Flux: Partly Cloudy and Sometimes Free

The Data Asset: Databases, Business Intelligence, Analytics, Big Data, and Competitive Advantage

A Managers Guide to the Internet and Telecommunications

Information Security: Barbarians at the Gateway and Just About Everywhere Else

Google in Three Parts: Search, Online Advertising, and Beyond

Filters