Question 1

Diagram and label the value chain, listing all primary and secondary components.

Accepted Answer

The answer of Diagram and label the value chain, listing...

Question 2

A(n) _____ is the symbolic embodiment of all the information connected with a product or service.

Accepted Answer

A)  trademark 
B)  copyright 
C)  patent 
D)  brand 
E)  advertisement 
A)  trademark 
B)  copyright 
C)  patent 
D)  brand 
E)  advertisement

Question 3

A firm's financial performance that consistently outperforms its industry's peers is known as _____.

Accepted Answer

A)  comparative advantage 
B)  absolute advantage 
C)  sustainable competitive advantage 
D)  first mover advantage 
E)  operational efficiency advantage 
A)  comparative advantage 
B)  absolute advantage 
C)  sustainable competitive advantage 
D)  first mover advantage 
E)  operational efficiency advantage

Question 4

When technology can be matched quickly, it is rarely a source of competitive advantage.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following represents one of the primary components of the value chain?

Accepted Answer

A)  Outbound logistics 
B)  Firm infrastructure 
C)  Human resource management 
D)  Research and development 
E)  Procurement 
A)  Outbound logistics 
B)  Firm infrastructure 
C)  Human resource management 
D)  Research and development 
E)  Procurement

Question 6

Fast growing Groupon was able to dissuade rivals from entering its market because the firm's technology was so difficult to replicate.

Accepted Answer

A) True 
 B)False

Question 7

The paths through which products or services get to customers are known as _____.

Accepted Answer

A)  information pathways 
B)  vertical markets 
C)  distribution channels 
D)  proxy networks 
E)  horizontal markets 
A)  information pathways 
B)  vertical markets 
C)  distribution channels 
D)  proxy networks 
E)  horizontal markets

Question 8

A strong brand can be an exceptionally powerful resource for competitive advantage by lowering ________, proxying _____ and inspiring _____.

Accepted Answer

A)  price; strategy; innovation 
B)  switching costs; quantity; performance 
C)  expenses; marketing; respect 
D)  search costs; quality; trust 
E)  customer concern; investment; profits 
A)  price; strategy; innovation 
B)  switching costs; quantity; performance 
C)  expenses; marketing; respect 
D)  search costs; quality; trust 
E)  customer concern; investment; profits

Question 9

Leveraging consumers to promote a product or service is known as _____.

Accepted Answer

A)  straddling 
B)  affiliating 
C)  long tailing 
D)  crowdsourcing 
E)  viral marketing 
A)  straddling 
B)  affiliating 
C)  long tailing 
D)  crowdsourcing 
E)  viral marketing

Question 10

Dell, previously the world's number one PC manufacturer, has seen its market share shrink because of rivals copying its value chain and reducing the price advantage it enjoyed over rivals. Dell's present struggles:

Accepted Answer

A)  underscore the importance of continually assessing a firm's strategic position among changing market conditions. 
B)  are a result of rivals adopting supply chain management of software products that have yielded competitive advantages. 
C)  imply that publicly traded firms are at a disadvantage in the technology sector. 
D)  highlight the fact that scale advantages of an established firm are a huge factor in discouraging newer entrants to a market. 
E)  demonstrate that resource-based thinking can help firms avoid the trap of carelessly entering markets simply because growth is spotted. 
A)  underscore the importance of continually assessing a firm's strategic position among changing market conditions. 
B)  are a result of rivals adopting supply chain management of software products that have yielded competitive advantages. 
C)  imply that publicly traded firms are at a disadvantage in the technology sector. 
D)  highlight the fact that scale advantages of an established firm are a huge factor in discouraging newer entrants to a market. 
E)  demonstrate that resource-based thinking can help firms avoid the trap of carelessly entering markets simply because growth is spotted.

Question 11

Netscape, which once controlled more than 80 percent of the market share in Web browsers, lost its dominant position when customers migrated to Internet Explorer, Microsoft's Web browser. Internet Explorer was easy to install and had no significant differences in terms of usability. This example serves to illustrate that:

Accepted Answer

A)  fast-following smaller firms are always ready with newer and possibly superior products. 
B)  customers of technology companies are becoming increasingly savvy and more demanding. 
C)  the open source nature of technology ensures that no firm can expect to monopolize a market. 
D)  firms need to employ increasingly stringent intellectual property norms to guard against infringements from smaller, competitive rivals. 
E)  firms with low switching costs can sometimes be rapidly overtaken by strong rivals with additional competitive advantages. 
A)  fast-following smaller firms are always ready with newer and possibly superior products. 
B)  customers of technology companies are becoming increasingly savvy and more demanding. 
C)  the open source nature of technology ensures that no firm can expect to monopolize a market. 
D)  firms need to employ increasingly stringent intellectual property norms to guard against infringements from smaller, competitive rivals. 
E)  firms with low switching costs can sometimes be rapidly overtaken by strong rivals with additional competitive advantages.

Question 12

The degree to which complete information is available is known as _____.

Accepted Answer

A)  information assurance 
B)  data proximity 
C)  operational alertness 
D)  price transparency 
E)  data consolidation 
A)  information assurance 
B)  data proximity 
C)  operational alertness 
D)  price transparency 
E)  data consolidation

Question 13

According to Michael Porter, the reason many firms suffer margin-eroding competition is because they have defined themselves according to strategic positioning rather than operational effectiveness.

Accepted Answer

A) True 
 B)False

Question 14

A decision situation where one party has more or better information than its counterparty is called a(n) _____.

Accepted Answer

informatio

Question 15

Apple's dominance of smartphone and tablet markets has allowed the firm to lock up 60 percent of the world's supply of advanced touch-screen displays, and to do so with better pricing than would be available to smaller rivals. This is an example of:

Accepted Answer

A)  network externalities that make Apple valuable. 
B)  high switching costs for suppliers. 
C)  a complex tech product establishing itself as a killer brand. 
D)  a growing firm gaining bargaining power with its suppliers. 
E)  low search costs associated with a famous brand. 
A)  network externalities that make Apple valuable. 
B)  high switching costs for suppliers. 
C)  a complex tech product establishing itself as a killer brand. 
D)  a growing firm gaining bargaining power with its suppliers. 
E)  low search costs associated with a famous brand.

Question 16

Network externalities exist when a product or service becomes less expensive as more people use it.

Accepted Answer

A) True 
 B)False

Question 17

_____, also known as the Industry and Competitive Analysis, is a popular framework for examining a firm's competitive environment.

Accepted Answer

Porter's f

Question 18

How does the Internet typically impact price transparency and information asymmetry?

Accepted Answer

A)  Both price transparency and information asymmetry increase 
B)  Both price transparency and information asymmetry decrease 
C)  Price transparency increases while information asymmetry decreases 
D)  Price transparency decreases while information asymmetry increases. 
A)  Both price transparency and information asymmetry increase 
B)  Both price transparency and information asymmetry decrease 
C)  Price transparency increases while information asymmetry decreases 
D)  Price transparency decreases while information asymmetry increases.

Question 19

Consumers buying commodities are highly _____ since they have so many similar choices.

Accepted Answer

A)  quality-conscious 
B)  price-focused 
C)  brand-driven 
D)  technologically discriminating 
E)  loyal 
A)  quality-conscious 
B)  price-focused 
C)  brand-driven 
D)  technologically discriminating 
E)  loyal

Question 20

Which of the following is not highlighted as a source of switching costs?

Accepted Answer

A)  Learning costs 
B)  Information and data 
C)  Search costs 
D)  Viral marketing 
E)  Loyalty programs 
A)  Learning costs 
B)  Information and data 
C)  Search costs 
D)  Viral marketing 
E)  Loyalty programs

Diagram and label the value chain, listing all primary and secondary components.

A(n) _____ is the symbolic embodiment of all the information connected with a product or service.

A firm's financial performance that consistently outperforms its industry's peers is known as _____.

When technology can be matched quickly, it is rarely a source of competitive advantage.

Which of the following represents one of the primary components of the value chain?

Fast growing Groupon was able to dissuade rivals from entering its market because the firm's technology was so difficult to replicate.

The paths through which products or services get to customers are known as _____.

A strong brand can be an exceptionally powerful resource for competitive advantage by lowering ______, proxying _ and inspiring ___.

Leveraging consumers to promote a product or service is known as _____.

Dell, previously the world's number one PC manufacturer, has seen its market share shrink because of rivals copying its value chain and reducing the price advantage it enjoyed over rivals. Dell's present struggles:

The degree to which complete information is available is known as _____.

According to Michael Porter, the reason many firms suffer margin-eroding competition is because they have defined themselves according to strategic positioning rather than operational effectiveness.

A decision situation where one party has more or better information than its counterparty is called a(n) _____.

Apple's dominance of smartphone and tablet markets has allowed the firm to lock up 60 percent of the world's supply of advanced touch-screen displays, and to do so with better pricing than would be available to smaller rivals. This is an example of:

Network externalities exist when a product or service becomes less expensive as more people use it.

_____, also known as the Industry and Competitive Analysis, is a popular framework for examining a firm's competitive environment.

How does the Internet typically impact price transparency and information asymmetry?

Consumers buying commodities are highly _____ since they have so many similar choices.

Which of the following is not highlighted as a source of switching costs?

Setting the Stage: Technology and the Modern Enterprise

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Netflix in Two Acts: the Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits

Moores Law and More: Fast, Cheap Computing and What This Means for the Manager

Disruptive Technologies: Understanding the Giant Killers and Considerations for Avoiding Extinction

Amazoncom: an Empire Stretching From Cardboard Box to Kindle to Cloud

Understanding Network Effects: Strategies for Competing in a Platform-Centric, Winner-Take-All World

Social Media, Peer Production, and Web 2.0

The Sharing Economy, Collaborative Consumption, and Creating More Efficient Markets Through Technology

Facebook: Building a Business From the Social Graph

Rent the Runway: Entrepreneurs Expanding an Industry by Blending Tech With Fashion, John Gallaugher - Information Systems: a Managers Guide to Harnessing Technology, Version 40

Understanding Software: a Primer for Managers

Software in Flux: Partly Cloudy and Sometimes Free

The Data Asset: Databases, Business Intelligence, Analytics, Big Data, and Competitive Advantage

A Managers Guide to the Internet and Telecommunications

Information Security: Barbarians at the Gateway and Just About Everywhere Else

Google in Three Parts: Search, Online Advertising, and Beyond

Filters

Exam 2: Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners From Losers

Diagram and label the value chain, listing all primary and secondary components.

A(n) _____ is the symbolic embodiment of all the information connected with a product or service.

A firm's financial performance that consistently outperforms its industry's peers is known as _____.

When technology can be matched quickly, it is rarely a source of competitive advantage.

Which of the following represents one of the primary components of the value chain?

Fast growing Groupon was able to dissuade rivals from entering its market because the firm's technology was so difficult to replicate.

The paths through which products or services get to customers are known as _____.

A strong brand can be an exceptionally powerful resource for competitive advantage by lowering ________, proxying _____ and inspiring _____.

Leveraging consumers to promote a product or service is known as _____.

Dell, previously the world's number one PC manufacturer, has seen its market share shrink because of rivals copying its value chain and reducing the price advantage it enjoyed over rivals. Dell's present struggles:

The degree to which complete information is available is known as _____.

According to Michael Porter, the reason many firms suffer margin-eroding competition is because they have defined themselves according to strategic positioning rather than operational effectiveness.

A decision situation where one party has more or better information than its counterparty is called a(n) _____.

Apple's dominance of smartphone and tablet markets has allowed the firm to lock up 60 percent of the world's supply of advanced touch-screen displays, and to do so with better pricing than would be available to smaller rivals. This is an example of:

Network externalities exist when a product or service becomes less expensive as more people use it.

_____, also known as the Industry and Competitive Analysis, is a popular framework for examining a firm's competitive environment.

How does the Internet typically impact price transparency and information asymmetry?

Consumers buying commodities are highly _____ since they have so many similar choices.

Which of the following is not highlighted as a source of switching costs?

Setting the Stage: Technology and the Modern Enterprise

Zara: Fast Fashion From Savvy Systems

Netflix in Two Acts: the Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits

Moores Law and More: Fast, Cheap Computing and What This Means for the Manager

Disruptive Technologies: Understanding the Giant Killers and Considerations for Avoiding Extinction

Amazoncom: an Empire Stretching From Cardboard Box to Kindle to Cloud

Understanding Network Effects: Strategies for Competing in a Platform-Centric, Winner-Take-All World

Social Media, Peer Production, and Web 2.0

The Sharing Economy, Collaborative Consumption, and Creating More Efficient Markets Through Technology

Facebook: Building a Business From the Social Graph

Rent the Runway: Entrepreneurs Expanding an Industry by Blending Tech With Fashion, John Gallaugher - Information Systems: a Managers Guide to Harnessing Technology, Version 40

Understanding Software: a Primer for Managers

Software in Flux: Partly Cloudy and Sometimes Free

The Data Asset: Databases, Business Intelligence, Analytics, Big Data, and Competitive Advantage

A Managers Guide to the Internet and Telecommunications

Information Security: Barbarians at the Gateway and Just About Everywhere Else

Google in Three Parts: Search, Online Advertising, and Beyond

Filters

A strong brand can be an exceptionally powerful resource for competitive advantage by lowering ______, proxying _ and inspiring ___.