Exam 15: The Data Asset: Databases, Business Intelligence, Analytics, Big Data, and Competitive Advantage

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Random occurrences in data mining results can be detected by dividing the data and building a model with one portion and using another portion to verify the results.

(True/False)

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Question 21

_____ is the term used to describe some form of business exchange.

(Short Answer)

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Question 22

Data mining is leveraged by some firms to determine which products customers buy together, and how an organization can use this information to cross-sell more products or services. This area of application of data mining is referred to as:

(Multiple Choice)

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Question 23

A(n) _____ refers to a heads-up display of critical indicators that allow managers to get a graphical glance at key performance metrics.

(Multiple Choice)

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Question 24

A(n) _____ is an AI system that examines data and hunts down and exposes patterns, in order to build models to exploit findings.

(Multiple Choice)

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Question 25

OLAP technology is primarily used for transaction processing.

(True/False)

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Question 26

_____ is the general term used to describe the massive amount of data available to today's managers.

(Short Answer)

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Question 27

The acronym_____ refers to a technology that is often used to tag objects and inventory items so that they can 'announce their presence' as they make their way along an organization's value chain.

(Short Answer)

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Question 28

Having too much inventory or insufficient inventory is known as a retailer's "twin nightmares."

(True/False)

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Question 29

What is Wal-Mart's motivation for sharing data with its supply partners?

(Multiple Choice)

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Question 30

In database systems, a column is also known as a key.

(True/False)

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Question 31

What are the issues to be addressed in order to design, develop, deploy, and maintain data warehouses and data marts?

(Essay)

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(37)

Question 32

Conventional database technologies often choke when trying to sift through the massive amounts of data collected by many of today's firms, leading to the rise of Hadoop and other "Big Data" technologies.

(True/False)

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(34)

Question 33

Data can potentially be used as a strategic asset, capable of yielding sustainable competitive advantage. Which of the items below is not a characteristic of a potentially strategic asset?

(Multiple Choice)

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Question 34

How is The EchoNest (part of Spotify) leveraging big data for a better music experience?

(Essay)

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Question 35

The San Francisco Giants leverage business analytics to price game tickets. What factors are considered? What are the risks associated with allowing prices to fluctuate?

(Essay)

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Question 36

_____ is the term used to describe raw facts and figures.

(Multiple Choice)

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(24)

Question 37

What is data mining? What are the key areas where businesses are leveraging data mining?

(Essay)

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Question 38

Inventory turnover ratio is:

(Multiple Choice)

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Question 39

_____ is by far the most popular language for creating and manipulating databases.

(Multiple Choice)

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Question 40

Showing 21 - 40 of 91

Random occurrences in data mining results can be detected by dividing the data and building a model with one portion and using another portion to verify the results.

_____ is the term used to describe some form of business exchange.

Data mining is leveraged by some firms to determine which products customers buy together, and how an organization can use this information to cross-sell more products or services. This area of application of data mining is referred to as:

A(n) _____ refers to a heads-up display of critical indicators that allow managers to get a graphical glance at key performance metrics.

A(n) _____ is an AI system that examines data and hunts down and exposes patterns, in order to build models to exploit findings.

OLAP technology is primarily used for transaction processing.

_____ is the general term used to describe the massive amount of data available to today's managers.

The acronym_____ refers to a technology that is often used to tag objects and inventory items so that they can 'announce their presence' as they make their way along an organization's value chain.

Having too much inventory or insufficient inventory is known as a retailer's "twin nightmares."

What is Wal-Mart's motivation for sharing data with its supply partners?

In database systems, a column is also known as a key.

What are the issues to be addressed in order to design, develop, deploy, and maintain data warehouses and data marts?

Conventional database technologies often choke when trying to sift through the massive amounts of data collected by many of today's firms, leading to the rise of Hadoop and other "Big Data" technologies.

Data can potentially be used as a strategic asset, capable of yielding sustainable competitive advantage. Which of the items below is not a characteristic of a potentially strategic asset?

How is The EchoNest (part of Spotify) leveraging big data for a better music experience?

The San Francisco Giants leverage business analytics to price game tickets. What factors are considered? What are the risks associated with allowing prices to fluctuate?

_____ is the term used to describe raw facts and figures.

What is data mining? What are the key areas where businesses are leveraging data mining?

Inventory turnover ratio is:

_____ is by far the most popular language for creating and manipulating databases.

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