Exam 15: The Data Asset: Databases, Business Intelligence, Analytics, Big Data, and Competitive Advantage
Exam 1: Setting the Stage: Technology and the Modern Enterprise54 Questions
Exam 2: Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners From Losers72 Questions
Exam 3: Zara: Fast Fashion From Savvy Systems65 Questions
Exam 4: Netflix in Two Acts: the Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits86 Questions
Exam 5: Moores Law and More: Fast, Cheap Computing and What This Means for the Manager70 Questions
Exam 6: Disruptive Technologies: Understanding the Giant Killers and Considerations for Avoiding Extinction28 Questions
Exam 7: Amazoncom: an Empire Stretching From Cardboard Box to Kindle to Cloud81 Questions
Exam 8: Understanding Network Effects: Strategies for Competing in a Platform-Centric, Winner-Take-All World69 Questions
Exam 9: Social Media, Peer Production, and Web 2.0104 Questions
Exam 10: The Sharing Economy, Collaborative Consumption, and Creating More Efficient Markets Through Technology30 Questions
Exam 11: Facebook: Building a Business From the Social Graph88 Questions
Exam 12: Rent the Runway: Entrepreneurs Expanding an Industry by Blending Tech With Fashion, John Gallaugher - Information Systems: a Managers Guide to Harnessing Technology, Version 4038 Questions
Exam 13: Understanding Software: a Primer for Managers76 Questions
Exam 14: Software in Flux: Partly Cloudy and Sometimes Free79 Questions
Exam 15: The Data Asset: Databases, Business Intelligence, Analytics, Big Data, and Competitive Advantage91 Questions
Exam 16: A Managers Guide to the Internet and Telecommunications79 Questions
Exam 17: Information Security: Barbarians at the Gateway and Just About Everywhere Else87 Questions
Exam 18: Google in Three Parts: Search, Online Advertising, and Beyond132 Questions
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The three Vs of "Big Data" are _____,_____, and ______; characteristics that distinguish it from conventional data analysis problems and require a new breed of technology.
(Short Answer)
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An integrated shopping experience and unified customer view across channels is sometimes referred to as _______________.
(Short Answer)
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Systems that record a transaction (some form of business-related exchange), such as a cash register sale, ATM withdrawal, or product return are referred to as _____.
(Short Answer)
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What are data warehouses and data marts? What is their significance in terms of data organization?
(Essay)
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Why would a firm choose Hadoop for a big data project instead of using conventional relationial databases?
(Essay)
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One reason L.L. Bean moved to an unstructured, NoSQL, big data environment was because the firm's customer engagement had evolved to include some 30 different customer engagement channels
(True/False)
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_____ is a method of querying and reporting that takes data from standard relational databases, calculates and summarizes the data, and then stores the data in a special database called a data cube.
(Multiple Choice)
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Turning data into useable information is hindered by transactional databases set up to be simultaneously accessed for reporting and analysis.
(True/False)
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Which of the following is not considered an advantage of Hadoop?
(Multiple Choice)
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Systems that can absorb any type of data, structured or not, from any type of source are often called schema-less.
(True/False)
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Skittish and untrusting managers should realize that the first findings of analytics always reveal an optimal course of action.
(True/False)
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_____ refers to a job title focused on directing, performing, or overseeing activities associated with a database or set of databases.
(Short Answer)
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_____ refers to the process of combining aspects of reporting, data exploration and ad hoc queries, and sophisticated data modeling and analysis.
(Multiple Choice)
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