Exam 15: The Data Asset: Databases, Business Intelligence, Analytics, Big Data, and Competitive Advantage

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The three Vs of "Big Data" are _____,_____, and ______; characteristics that distinguish it from conventional data analysis problems and require a new breed of technology.

(Short Answer)
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An integrated shopping experience and unified customer view across channels is sometimes referred to as _______________.

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All SQL databases are relational databases.

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Systems that record a transaction (some form of business-related exchange), such as a cash register sale, ATM withdrawal, or product return are referred to as _____.

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Knowledge is defined as:

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What are data warehouses and data marts? What is their significance in terms of data organization?

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In database systems, a table is also known as a _____.

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Why would a firm choose Hadoop for a big data project instead of using conventional relationial databases?

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One reason L.L. Bean moved to an unstructured, NoSQL, big data environment was because the firm's customer engagement had evolved to include some 30 different customer engagement channels

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_____ is a method of querying and reporting that takes data from standard relational databases, calculates and summarizes the data, and then stores the data in a special database called a data cube.

(Multiple Choice)
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In database systems, a row is also known as a _____.

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Turning data into useable information is hindered by transactional databases set up to be simultaneously accessed for reporting and analysis.

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Which of the following is not considered an advantage of Hadoop?

(Multiple Choice)
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Systems that can absorb any type of data, structured or not, from any type of source are often called schema-less.

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Briefly describe the different sources of enterprise data for firms.

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Tesco is the planet's largest retailer.

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Skittish and untrusting managers should realize that the first findings of analytics always reveal an optimal course of action.

(True/False)
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_____ refers to a job title focused on directing, performing, or overseeing activities associated with a database or set of databases.

(Short Answer)
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_____ is a language used to create and manipulate databases.

(Short Answer)
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_____ refers to the process of combining aspects of reporting, data exploration and ad hoc queries, and sophisticated data modeling and analysis.

(Multiple Choice)
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