A) are limiting the reach of organic posts, prompting many firms to spend on Facebook ads to connect with more users. B) ensure that any post from an organization's fan page will arrive in the feed of anyone who has "Liked" that page. C) prohibit content promoting apps that run outside the Facebook platform, since such content competes with user attention and Facebook wants users to spend as much time as possible on its own services. D) will show identical ads to all users, worldwide, if they are of the same age and gender. E) are entirely ad-free. Zuckerberg refuses to run ads in feeds because he feels this will degrade the user experience, even though Facebook would likely earn significantly more if it did so. A) are limiting the reach of organic posts, prompting many firms to spend on Facebook ads to connect with more users. B) ensure that any post from an organization's fan page will arrive in the feed of anyone who has "Liked" that page. C) prohibit content promoting apps that run outside the Facebook platform, since such content competes with user attention and Facebook wants users to spend as much time as possible on its own services. D) will show identical ads to all users, worldwide, if they are of the same age and gender. E) are entirely ad-free. Zuckerberg refuses to run ads in feeds because he feels this will degrade the user experience, even though Facebook would likely earn significantly more if it did so.

Exam 11: Facebook: Building a Business From the Social Graph

Explore all topics

Facebook founder and CEO Mark Zuckerberg maintains a majority of voting rights in the public company, virtually guaranteeing that his control of the firm continues, regardless of what investors say.

(True/False)

4.8/5

(27)

Question 21

_____ refer(s) to the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.

(Multiple Choice)

4.9/5

(40)

Question 22

_____ are systems distributed throughout the Internet (or other network) that help to improve the delivery (and hence loading) speeds of Web pages and other media, typically by spreading access across multiple sites located closer to users.

(Short Answer)

4.9/5

(30)

Question 23

Issues of content adjacency and ______ can make social networking ads less attractive than ads running alongside search and professionally produced content sites.

(Short Answer)

4.8/5

(40)

Question 24

Facebook will reduce the rank of posts that request reshares.

(True/False)

4.9/5

(34)

Question 25

What was the user reaction to Beacon?

(Essay)

4.9/5

(37)

Question 26

Facebook (and other apps the firm owns) collectively represent the largest photo-sharing service on the Web, ahead of Picasa, Flickr, and Photobucket, even though all of these other efforts got started before Facebook.

(True/False)

4.7/5

(40)

Question 27

The term "social graph" refers to:

(Multiple Choice)

4.8/5

(42)

Question 28

Firms that grow quickly may seem less risky/more likely to succeed; therefore fast growth may help an entrepreneur extract better ownership terms from potential investors.

(True/False)

4.8/5

(43)

Question 29

Facebook's growing dominance has given rise to the fear that if increasingly large parts of the Web reside inside a single service, innovation, competition, and exchange may suffer.

(True/False)

4.8/5

(39)

Question 30

Write a brief note on the factors that have led to the spectacular growth of advertising on Facebook.

(Essay)

4.9/5

(37)

Question 31

What is Facebook's motivation for offering new features under an opt-out scheme?

(Multiple Choice)

4.8/5

(37)

Question 32

Firms spend more advertising online than they do on radio and magazine ads.

(True/False)

4.7/5

(46)

Question 33

Facebook feeds

(Multiple Choice)

4.8/5

(34)

Question 34

Which of the following statements is true of the term "cloud"?

(Multiple Choice)

4.7/5

(41)

Question 35

Every eighteen months, employees are required to leave their teams and work on something different for at least a month

(True/False)

4.8/5

(35)

Question 36

Facebook's acquisition of WhatsApp was a way for Zuckerberg's firm to gain leadership in the fast-growing mobile messaging market.

(True/False)

4.7/5

(33)

Question 37

_____ is a term that refers to a closed network or single set of services controlled by one dominant firm.

(Multiple Choice)

4.8/5

(42)

Question 38

_____ is a term used to describe each time an ad is served to a user for viewing.

(Short Answer)

4.8/5

(32)

Question 39

Third-party Web sites can choose to accept a user's Facebook credentials to allow the user to access their content.

(True/False)

4.7/5

(44)

Question 40

Showing 21 - 40 of 88

Facebook founder and CEO Mark Zuckerberg maintains a majority of voting rights in the public company, virtually guaranteeing that his control of the firm continues, regardless of what investors say.

_____ refer(s) to the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.

_____ are systems distributed throughout the Internet (or other network) that help to improve the delivery (and hence loading) speeds of Web pages and other media, typically by spreading access across multiple sites located closer to users.

Issues of content adjacency and ______ can make social networking ads less attractive than ads running alongside search and professionally produced content sites.

Facebook will reduce the rank of posts that request reshares.

What was the user reaction to Beacon?

Facebook (and other apps the firm owns) collectively represent the largest photo-sharing service on the Web, ahead of Picasa, Flickr, and Photobucket, even though all of these other efforts got started before Facebook.

The term "social graph" refers to:

Firms that grow quickly may seem less risky/more likely to succeed; therefore fast growth may help an entrepreneur extract better ownership terms from potential investors.

Facebook's growing dominance has given rise to the fear that if increasingly large parts of the Web reside inside a single service, innovation, competition, and exchange may suffer.

Write a brief note on the factors that have led to the spectacular growth of advertising on Facebook.

What is Facebook's motivation for offering new features under an opt-out scheme?

Firms spend more advertising online than they do on radio and magazine ads.

Facebook feeds

Which of the following statements is true of the term "cloud"?

Every eighteen months, employees are required to leave their teams and work on something different for at least a month

Facebook's acquisition of WhatsApp was a way for Zuckerberg's firm to gain leadership in the fast-growing mobile messaging market.

_____ is a term that refers to a closed network or single set of services controlled by one dominant firm.

_____ is a term used to describe each time an ad is served to a user for viewing.

Third-party Web sites can choose to accept a user's Facebook credentials to allow the user to access their content.

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