Question 1

Facebook can be completely indexed by search engines, like Google and Bing, being able to index all of Facebook content.

Accepted Answer

A) True 
 B)False

Question 2

WeChat has proven to be a successful app-based platform in China. What does WeChat offer? How has Facebook tried to expand Messenger into a platform?

Accepted Answer

WeChat's open platform supports digital

Question 3

When others take advantage of a user or service without providing any sort of reciprocal benefit it is called a _____.

Accepted Answer

The answer of When others take advantage of a user...

Question 4

Brand advertisers largely consider user-generated content as low-quality, brand-unsafe inventory for running advertisements. This can be attributed to:

Accepted Answer

A)  content adjacency. 
B)  audience matching. 
C)  collaborative filtering. 
D)  search engine marketing. 
E)  negative keyword usage. 
A)  content adjacency. 
B)  audience matching. 
C)  collaborative filtering. 
D)  search engine marketing. 
E)  negative keyword usage.

Question 5

The online advertising acronym CPC is defined as ____________.

Accepted Answer

The answer of The online advertising acronym CPC is defined...

Question 6

Most Facebook applications are focused on businesses and educational services.

Accepted Answer

A) True 
 B)False

Question 7

Facebook purchased Oculus VR because, like Zuckerberg, the firm's youthful founder had already built a platform with a massive customer base.

Accepted Answer

A) True 
 B)False

Question 8

What are the hurdles encountered by Facebook in advertising? Compare Facebook's ad model with other successful online advertising firms.

Accepted Answer

Problems associated with advertising on

Question 9

How is Facebook partnering with third-party data providers to improve ad targeting?

Accepted Answer

In a significant "big data" play for mor

Question 10

Describe the two strategic resources that are most critical to Facebook's competitive advantage.

Accepted Answer

Facebook's key resources for competitive

Question 11

How has Facebook been able to gain a share in the photo-sharing and video-sharing markets at the expense of established firms?

Accepted Answer

Facebook is gradually turning on feature

Question 12

One of Facebook's key resources for competitive advantage is:

Accepted Answer

A)  technology. 
B)  network internalities. 
C)  open source software. 
D)  high switching costs. 
E)  low venture capital investment. 
A)  technology. 
B)  network internalities. 
C)  open source software. 
D)  high switching costs. 
E)  low venture capital investment.

Question 13

_____ is the biggest photo-sharing site on the Web, taking in around three billion photos each month.

Accepted Answer

A)  Facebook 
B)  Picasa 
C)  Shutterfly 
D)  Flickr 
E)  Photobucket 
A)  Facebook 
B)  Picasa 
C)  Shutterfly 
D)  Flickr 
E)  Photobucket

Question 14

Investor groups that provide funding in exchange for an ownership stake in the firm are called _____.

Accepted Answer

A)  credit unions 
B)  venture capital firms 
C)  hedge fund managers 
D)  mutual fund executives 
E)  greenfield investors 
A)  credit unions 
B)  venture capital firms 
C)  hedge fund managers 
D)  mutual fund executives 
E)  greenfield investors

Question 15

Which of the following issues raises advertiser concerns on promoting products and services on social networking sites?

Accepted Answer

A)  Low marketing budgets 
B)  Inflation 
C)  DNS cache poisoning 
D)  Phishing 
E)  Content adjacency 
A)  Low marketing budgets 
B)  Inflation 
C)  DNS cache poisoning 
D)  Phishing 
E)  Content adjacency

Question 16

Facebook has offered a system where Web site operators can choose to accept a user's Facebook credentials for logging in. Web site operators appreciate this feature because:

Accepted Answer

A)  they can charge users for accessing their content and hence, generate revenue. 
B)  they can afford to spend less on Web site maintenance. 
C)  users can access websites without creating an account, reducing a potential barrier to customer acquisition. 
D)  Facebook's advertising programs offer better revenue for viewed content. 
E)  they can associate their offerings with the Facebook brand. 
A)  they can charge users for accessing their content and hence, generate revenue. 
B)  they can afford to spend less on Web site maintenance. 
C)  users can access websites without creating an account, reducing a potential barrier to customer acquisition. 
D)  Facebook's advertising programs offer better revenue for viewed content. 
E)  they can associate their offerings with the Facebook brand.

Question 17

Why is Facebook's Open Graph series of APIs for third-party websites significant for the firm?

Accepted Answer

Facebook's Open Graph, continues to proj

Question 18

Facebook has dominated the desktop, but why is mobile, specifically apps offered on smartphones, considered different than browser-based services, potentially limiting the likelihood that browser-dominant platforms will also lead with app-centric offerings?

Accepted Answer

-Smartphone apps can access a user's add

Question 19

A significant portion of Facebook's underlying technical infrastructure consists of open source software.

Accepted Answer

A) True 
 B)False

Question 20

How are News Feeds a source of value for users on Facebook?

Accepted Answer

A)  It fosters the virality of information sharing vital to delivering value from the social graph. 
B)  They are innovative and Facebook is the only social network to offer the feature. 
C)  They are effective in protecting a user's personal information from others. 
D)  They ensure that a single post will reach all friends and fans. 
E)  They offer cross connectivity for users across several social networking sites. 
A)  It fosters the virality of information sharing vital to delivering value from the social graph. 
B)  They are innovative and Facebook is the only social network to offer the feature. 
C)  They are effective in protecting a user's personal information from others. 
D)  They ensure that a single post will reach all friends and fans. 
E)  They offer cross connectivity for users across several social networking sites.

Facebook can be completely indexed by search engines, like Google and Bing, being able to index all of Facebook content.

WeChat has proven to be a successful app-based platform in China. What does WeChat offer? How has Facebook tried to expand Messenger into a platform?

When others take advantage of a user or service without providing any sort of reciprocal benefit it is called a _____.

Brand advertisers largely consider user-generated content as low-quality, brand-unsafe inventory for running advertisements. This can be attributed to:

The online advertising acronym CPC is defined as ____________.

Most Facebook applications are focused on businesses and educational services.

Facebook purchased Oculus VR because, like Zuckerberg, the firm's youthful founder had already built a platform with a massive customer base.

What are the hurdles encountered by Facebook in advertising? Compare Facebook's ad model with other successful online advertising firms.

How is Facebook partnering with third-party data providers to improve ad targeting?

Describe the two strategic resources that are most critical to Facebook's competitive advantage.

How has Facebook been able to gain a share in the photo-sharing and video-sharing markets at the expense of established firms?

One of Facebook's key resources for competitive advantage is:

_____ is the biggest photo-sharing site on the Web, taking in around three billion photos each month.

Investor groups that provide funding in exchange for an ownership stake in the firm are called _____.

Which of the following issues raises advertiser concerns on promoting products and services on social networking sites?

Facebook has offered a system where Web site operators can choose to accept a user's Facebook credentials for logging in. Web site operators appreciate this feature because:

Why is Facebook's Open Graph series of APIs for third-party websites significant for the firm?

Facebook has dominated the desktop, but why is mobile, specifically apps offered on smartphones, considered different than browser-based services, potentially limiting the likelihood that browser-dominant platforms will also lead with app-centric offerings?

A significant portion of Facebook's underlying technical infrastructure consists of open source software.

How are News Feeds a source of value for users on Facebook?

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Amazoncom: an Empire Stretching From Cardboard Box to Kindle to Cloud

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Rent the Runway: Entrepreneurs Expanding an Industry by Blending Tech With Fashion, John Gallaugher - Information Systems: a Managers Guide to Harnessing Technology, Version 40

Understanding Software: a Primer for Managers

Software in Flux: Partly Cloudy and Sometimes Free

The Data Asset: Databases, Business Intelligence, Analytics, Big Data, and Competitive Advantage

A Managers Guide to the Internet and Telecommunications

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Google in Three Parts: Search, Online Advertising, and Beyond

Filters

Exam 11: Facebook: Building a Business From the Social Graph

Facebook can be completely indexed by search engines, like Google and Bing, being able to index all of Facebook content.

WeChat has proven to be a successful app-based platform in China. What does WeChat offer? How has Facebook tried to expand Messenger into a platform?

When others take advantage of a user or service without providing any sort of reciprocal benefit it is called a _____.

Brand advertisers largely consider user-generated content as low-quality, brand-unsafe inventory for running advertisements. This can be attributed to:

The online advertising acronym CPC is defined as ____________.

Most Facebook applications are focused on businesses and educational services.

Facebook purchased Oculus VR because, like Zuckerberg, the firm's youthful founder had already built a platform with a massive customer base.

What are the hurdles encountered by Facebook in advertising? Compare Facebook's ad model with other successful online advertising firms.

How is Facebook partnering with third-party data providers to improve ad targeting?

Describe the two strategic resources that are most critical to Facebook's competitive advantage.

How has Facebook been able to gain a share in the photo-sharing and video-sharing markets at the expense of established firms?

One of Facebook's key resources for competitive advantage is:

_____ is the biggest photo-sharing site on the Web, taking in around three billion photos each month.

Investor groups that provide funding in exchange for an ownership stake in the firm are called _____.

Which of the following issues raises advertiser concerns on promoting products and services on social networking sites?

Facebook has offered a system where Web site operators can choose to accept a user's Facebook credentials for logging in. Web site operators appreciate this feature because:

Why is Facebook's Open Graph series of APIs for third-party websites significant for the firm?

Facebook has dominated the desktop, but why is mobile, specifically apps offered on smartphones, considered different than browser-based services, potentially limiting the likelihood that browser-dominant platforms will also lead with app-centric offerings?

A significant portion of Facebook's underlying technical infrastructure consists of open source software.

How are News Feeds a source of value for users on Facebook?

Setting the Stage: Technology and the Modern Enterprise

Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners From Losers

Zara: Fast Fashion From Savvy Systems

Netflix in Two Acts: the Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits

Moores Law and More: Fast, Cheap Computing and What This Means for the Manager

Disruptive Technologies: Understanding the Giant Killers and Considerations for Avoiding Extinction

Amazoncom: an Empire Stretching From Cardboard Box to Kindle to Cloud

Understanding Network Effects: Strategies for Competing in a Platform-Centric, Winner-Take-All World

Social Media, Peer Production, and Web 2.0

The Sharing Economy, Collaborative Consumption, and Creating More Efficient Markets Through Technology

Rent the Runway: Entrepreneurs Expanding an Industry by Blending Tech With Fashion, John Gallaugher - Information Systems: a Managers Guide to Harnessing Technology, Version 40

Understanding Software: a Primer for Managers

Software in Flux: Partly Cloudy and Sometimes Free

The Data Asset: Databases, Business Intelligence, Analytics, Big Data, and Competitive Advantage

A Managers Guide to the Internet and Telecommunications

Information Security: Barbarians at the Gateway and Just About Everywhere Else

Google in Three Parts: Search, Online Advertising, and Beyond

Filters