Exam 9: Social Media, Peer Production, and Web 2.0

Which of the following actions by Twitter signals that it is willing to move into product and service niches and compete with third parties that are reliant on the Twitter ecosystem?

Allowing users to see who made what edits, the version history and roll back features of wikis are considered to be more clear than collaborating simultaneously in a tool such as Google Docs or Office365

A _____ is the term for a Twitter post. It is limited to 140 characters.

A(n) _____ refers to an Internet vandal and mischief-maker.

How has the rise of microblogging in general, and Twitter in particular, impacted the way people communicate and do business?

The inherently _____ nature of feeds allows individuals to rapidly blast their activities to their contacts or "friends" and forward along posts they think may be of interest to others.

Web 2.0 services are targeted at creating resources and sharing information based on transaction-focused storefront models.

Not all crowdsourcing efforts are financially motivated.

Which of the following statements is true about microblogging?

The phrase "_____________________________" refers to efforts where an organization pays to leverage a channel or promote a message, such as advertisement and sponsorships.

_____ is a term used to describe others taking advantage of a user or service without providing any sort of reciprocal benefit.

A _____ refers to a list of a blogger's favorite sites, often displayed on the right or left column of a blog's main page.

What is inbound marketing and how does it differ from traditional marketing methods? How can online media help a firm with inbound marketing efforts?

Any Twitter user can create hash tags to organize tweets by simply appending a # character before a character.

Blogs are used to collaborate on common tasks or to create a common knowledge base.

_____ are links in a blog post that refer readers back to cited sources.

The term ______________ refers to the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined generally large group of people in the form of an open call.

The phrase "_____________________________" refers to promotions that grow organically from customer efforts or other favorable publicity (e.g. think positive tweets, shared Facebook posts, and pins on Pinterest).

Bloggers and other users of social media often refer to the MSM. What does this acronym stand for?

Some networks are curating user feeds, so it's not guaranteed that what you're posting on social networks will even be seen.