Exam 9: Social Media, Peer Production, and Web 2.0

Advertisement and sponsorships are components of:

Marketers can leverage social media channels for:

Which of the following statements is true about corporations and blogging?

_____ is a phrase used to describe graphical editing tools, such as those found in a wiki, page layout, or other design tool.

_____ represent a method for organizing tweets where keywords are preceded by the # character.

Many social media websites have emerged as top destinations on the Internet, however the category has remained volatile, with many one-time leaders losing popularity over time.

In the context of social media, a(n) _____ is an established online presence where customers can reach and interact with the firm.

Which of the following statements about blogging is true?

Crowdsourcing can be considered a type of peer-production.

Describe how Facebook leveraged crowdsourcing to rapidly expand internationally, all while minimizing staff needs.

Salesforce.com's Chatter and Microsoft's Yammer are all examples of:

What did Waze offer Google?

Social networking feeds are at times controversial with instances of feed mismanagement causing user discontent, public relations problems, and the possibility of legal action.

The phrase ___________________________ refers to leveraging online channels to draw consumers to the firm with compelling content rather than conventional forms of promotion such as advertising, e-mail marketing, traditional mailings, and sales calls.

The larger and more active a wiki community, the more likely it is that information will be distorted and that errors will creep in.

Much of the activity that takes place on social networks is spread via ______________. Pioneered by Facebook but now adopted by most services, this feature provides a timely list of the activities of and public messages from people, groups, and organizations that an individual has an association with.

_____ is tasked with creating policies, providing support, training, guidance and development expertise for and monitoring of a firm's social media efforts.

Outsourcing the management of a firm's social media presence to a third party agency is generally considered an effective management practice as internal staff can focus on performance.

Another term for the word griefer is _____.

Social media apps are taking the workplace by storm and creating billion dollar firms. Which of the following tools has grown and is primarily known as a leading workplace productivity tool?